HomeMy WebLinkAboutDallas Parking Overview_11x17_v2_lowres 11-01-10downtown dallas parking strategic planParking issues and
ToPics of discussion
Parking Program Organization1.
Parking’s Role in Economic Development2.
Parking Supply Availbility/Location3.
New Parking Supply Planning4.
Promote Good Urban Design Criteria5.
Parking Perception Problems: Lack of Parking6.
Promote Operational Efficiency7.
Downtown Safety and Security8.
Finding Parking – Signage and Wayfinding9.
Valet Parking10.
Improve/Expand Short-Term and Retail Parking11.
Develop Residential Parking Support Programs12.
Adopt a “Park Once – Pedestrian First” Approach13.
Improve Customer Service14.
Integrate Parking Planning into larger DT and 15.
Transportation Planning
Enhance Parking Enforcement Program16.
Upgrade Parking Technology17.
Reassess On-Street Parking Policies and Regulations18.
Mark Parking More “Visitor-Friendly”19.
Promote Sustainable Transportation Options20.
Re-Brand the Parking Program—Enhance Marketing 21.
and Communication
Integrate Sustainable Parking Practices22.
Develop a Parking Facility Interior Enhancement Program23.
Integrate parking as a Specific Economic Development Strategy24.
Work to Create a More Friendly “On-Street Personality”25.
core sTraTegy elemenTs
In general, the parking management strategic plan emphasizes the fol-
lowing core strategy elements. There are other “guiding principles” iden-
tified but the five core strategy elements noted below form the primary
focus of the plan for the first five year period.
Organization and Leadership•
Leveraging Technology •
Customer Service / Downtown •
Experience Enhancement
Effective Parking •
Management
Urban Design/Planning•
A New ProgrAm:
PArkiNg StrAtegic PlAN
Around the country parking management programs are being elevated to new
levels of success and performance. These programs are guided by a new
strategic approach to parking management. A specific parking strategic plan
is being provided as a key element of this community master plan.
The defining characteristics of the parking management strategic plan are:
A focus on improving customer service and creating new standards of •
parking facility safety, maintenance, and ease of use.
A comprehensive approach to both parking and transportation issues•
An alignment and integration with larger community strategic goals •
Leveraging new technological advances•
Creating a defined parking investment strategy•
Promoting the new generation of parking facility designs and integrated •
mixed-use facilities
Applying new sustainable design and management principles•
The development of a well-defined and comprehensive parking management
program has several important effects. Parking can be fully realized as a criti-
cal component of Downtown infrastructure. Similarly, it can be more effec-
tively leveraged as an economic development strategy, as a customer service
agency, and as an important element in a larger multi-faceted community
access system. Seeing parking in this light will help Downtown Dallas achieve
its goals of emerging as a world-class urban environment.
Parking Strategic Plan overview
In every survey
of downtown
patrons, parking
is near the top
of the list of
concerns.
Public versus private parking
Walking tolerance from available parking
recommendations by Focus Area
orgANizAtioN Ô ANd leAderShiP
Transfer oversight management of the 1.
public parking program to DDI. This move
is designed to provide two major advan-
tages: it will provide the full-time focus
required to move the parking system
forward; and it will align parking policy
development with Downtown vitality
enhancement strategies.
Hire a parking professional to provide the 2.
needed expertise and focus to bring the
envisioned parking management program
to fruition. This individual should be
capable of providing vision, leadership,
and communications to a wide range of
community leaders and groups.
leverAgiNg techNology Ô
Become an early adopter of technology 1.
solutions to enhance customer parking
information and service options. One
major goal is to make parking less of an
impediment and more of an amenity to
visiting Downtown.
Streamline and simplify access to 2.
Downtown Dallas. One early initiative
is to convert to single space meters to
multi-space meters in the Downtown
core.
Reduce costs through improved opera-3.
tional efficiency and effectiveness.
Downtown Dallas will be known as 4.
a leader in the implementation and
effective utilization of “Smart Parking
Technologies”.
cuStomer Service/ Ô dowNtowN exPerieNce eNhANcemeNt
Make parking a customer-friendly 1.
element of the overall Downtown Dallas
experience to support Downtown as a
desirable destination for businesses,
shopping, dining, and recreation.
Develop and operate parking facilities 2.
that are convenient, safe, and friendly for
businesses and their patrons.
Set the community standard for parking 3.
facility cleanliness, customer amenities,
and security through regularly scheduled
operational and safety audits of parking
facilities.
Consider integrating DDI’s Downtown 4.
Safety Patrol into Downtown Parking/
Safety and Customer Service Ambas-
sadors.
Develop community partnerships to 5.
encourage parking facility interior
environment enhancements to improve
parking experience of customers and
enhance the downtown experience in
general.
eFFective PArkiNg Ô mANAgemeNt
Support the development of a forward 1.
thinking, “Best in Class,” parking
management program.
Anticipate future patron needs in the 2.
context of the 360 Plan and seek to
integrate supportive parking and multi-
modal access strategies as appropriate.
Evaluate other parking management best 3.
practices and new technologies on an
on-going basis.
Routinely address effective facility 4.
maintenance, infrastructure reinvest-
ment, and other system management
fundamentals.
urbAN deSigN/PlANNiNg Ô
Use parking garage design to support 1.
and emphasize good mixed-use develop-
ment.
Identify potential parking development 2.
locations with the greatest benefit to
existing and future demands.
Develop new parking facility design 3.
guidelines.
Develop a recommended parking devel-4.
opment policy and program (linked to the
downtown economic development plan).
Use good urban design principles to 5.
maximize the “value” of parking.
Adopt and promote “Green Parking 6.
Design” principles.
Introduce Dallas-owned public
parking in conjunction with
proposed redevelopment
Evaluate centralized valet
system
Evaluate moving valet Ô
operations to Elm and Com-
merce, reducing congestion
on Main and creating
“nodes” for valet parking
Partner with private garage Ô
owners to create more
“valet supply”
Create Arts District-specific
demand model to coordinate
overlapping event demand
management
Brand existing parking
facilities as CityPark
parking garages to
enhance public supply
Potential locations for
Gateway wayfinding
and navigation signage
core sTraTegies
Proximity to parking and convenient
alternative transportation options
means access to customers,
residents, and businesses.
4th QuArter 2010 1St QuArter 2011 2Nd QuArter 2011 3rd QuArter 2011 4th QuArter 2011 1St QuArter2012 2Nd QuArter2012 3rd QuArter2012 4th QuArter2012
Adopt “Parking
Economic
Development
Strategy” policy.
Rebrand
CityPark
Develop new
parking program
of work
Develop retail
parking support
strategy
Implement new
on-street parking
technology
Create
partnerships
with private
parking owners
Fund up to
four PPP projects
over 3 years
Implement
residential
parking support
strategies
Develop new
parking avail-
ability signage
web apps
Establish new
parking
management
organization
Adopt and
prioritize recom-
mendations
task timeline