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2012 City of Bozeman Qualitative Ethics Research Findingsby Betsy Webb, Associate Director, MSU Local Government Center
The 2012 ethics trainings for the City of Bozeman began on
March 21. Between March 21 and April 6, a series of 13 trainings were offered. Morning, afternoon, and evening hours were scheduled to allow for the greatest flexibility in meeting
the needs of employees who were mandated to attend. Three locations were utilized; the City Commission room at City Hall, the training room in the Public Works building, and the municipal
court room at the Law & Justice Center.
Ethics trainings are mandated by City charter and there were a lot of employees to move through the trainings in the few weeks allotted. Annual
ethics trainings are required by City charter, and employees had mixed feelings about attending. However, 69% of the employees and 80% of the supervisors demonstrated through clicker
responses that although they were required to come to the training, it wasn’t so bad and they usually learned something. Employees indicated that they liked the use of anonymous clicker
polling for ethics training.
After the introduction, I presented the results from the Fall 2011 quantitative research study. A sample of the City of Bozeman employees had participated
in the on-line survey, another sample had declined to participate, and none had received the research results directly. Although not much discussion was generated by the research results,
employees indicated that they were pleased to hear the results and gain an understanding of the study implications.
Next, a series of ethics “Red Light/Green Light” questions were asked.
These consisted of short scenarios that presented potential ethical dilemmas. If there was a potential ethical issue present, participants selected a button that reflected a “red light”
response. If the participant thought that the scenario did not reflect an ethical concern, they pushed a “green light” response. There were 5 of these questions in the training (the
questions were adapted for the perspective of an employee or a supervisor depending on the training). After each “Red Light/Green Light” question, and large group discussion, the corresponding
ethics code was highlighted. The intent of these questions was to serve as a warm up, to generate critical thinking, and to provide a connection to the City of Bozeman code of ethics.
The
next portion of the training consisted of more in-depth ethical scenarios. A slide with an ethical situation was projected and read to the large group. One to 3 anonymous clicker response
questions were generated, and small groups were formed to discuss the
ethical situation. The small groups were given 3-5 minutes to discuss the situation and how they would respond to it. Employees and supervisors appeared to appreciate the opportunity
for discussion and to apply critical thinking skills to these ethical scenarios. The scenario discussions were included in the training to promote involving others in ethical dilemmas
and to demonstrate that a variety of opinions can lead to different perspectives and more informed ethical decision-making. Employees got to discuss what the right thing to do might
be in the situation. Two or 3 of these longer scenarios were utilized in each training session, depending on the time available. Again, a large group discussion was facilitated after
each small group discussion, and the relevant code was attached to the particular scenario.
The final part of the training session involved the 4 research questions. Employees and supervisors
formed small groups and responded to each of the research questions. Responses were put onto a flip chart page (or pages) and the small group selected a spokesperson who reported back
to the large group what they talked about. I took observational field notes during the report out by small groups and asked clarifying questions for greater understanding.
At the close
of each training session, two clicker evaluation slides were utilized for feedback (Likert scale response items: this training session was a good use of my time, and I learned something
today that I will use in my work with the City). 68% of employees and 84% of supervisors agreed or strongly agreed that the ethics training as a good use of their time (12% of employees
and 5% of supervisors disagreed or strongly disagreed). 53% of employees and 67% of supervisors agreed or strongly agreed that they learned something in the ethics training that they
will be able to use in their job with the City (20% of employees and 7% of supervisors disagreed or strongly disagreed).
A representation of the frequencies of emerging themes can be
found in Table 1, demonstrating responses from employees and supervisors separately by research question. Numbers to the right of each bullet represent frequencies. The number to the
left of the slash represents the number of small groups who discussed the theme. The number to the right represents the total number of small groups who discussed the theme. There
was redundancy in the emerging themes among the research questions. I chose which research question to assign the theme, to make sense of the data and to avoid repeating information.
This was not a perfect process and overlap does occur. I did not include categories in the chart if they emerged only once. My goal was to find patterns in the data rather than anecdotes
representing just a few people (Trevino et al., 2003). However, I will give the entire list of comments to the City of Bozeman at the close of this study.
Table 1. Responses to research questions by category
Question
Employees
Supervisors
Q1: Talk about how your group perceives the ethics “culture” within the City of Bozeman. Is
it weak, strong, or somewhere in between. Why?
Strong 6/38
Strong culture on the departmental level 7/38
In between weak and strong 16/38
Weak 6/38
Weak for administration 4/38
Strong
6/12
Moving in a positive direction 3/12
In between weak and strong 3/12
Strong within our department 2/12
Q2: What steps would you take to strengthen ethical behavior within the
City of Bozeman?
Accountability 18/38Hold people accountable at all levels, tie ethics to evaluation
Communication and transparency 16/38Improved communications and transparency
Training
14/38Continue education, trainings and discussion
Hire and promote ethical people 6/38
Create anonymous avenues to report ethical violations 6/38
Increase pay, implement recommendations
from compensation study 3/38
Training 5/12Continue education, trainings and discussion
Realistic Policies 4/12Ethics policies more realistic, more guidance and clarity in the gray
areas
Accountability 3/12Hold employees more accountable
Pro-active 2/12Be pro-active and not reactive to ethics issues
Q3: What do you think the role of City Leadership should
be in strengthening the ethical culture? (Employee Question) OR As a supervisor and leader within the City, what role do you serve or should you serve in creating the ethical culture
of the City? How can the City Leadership assist in creating a stronger culture? (Supervisor Question)
Lead by example; be a good role model for staff 26/38
Safe environment 10/38Create
and reward a culture where questions are invited and asked freely, in a retaliation-free environment
Bridge the gap between management and employees 10/38
City Leaders are ethics experts
2/38
Lead by example; be a good role model for staff 11/12
Q3: What do you think the role of City Leadership should be in strengthening the ethical culture? (Employee Question) OR As a supervisor and leader within the City, what role do you
serve or should you serve in creating the ethical culture of the City? How can the City Leadership assist in creating a stronger culture? (Supervisor Question)
Lead by example; be
a good role model for staff 26/38
Safe environment 10/38Create and reward a culture where questions are invited and asked freely, in a retaliation-free environment
Bridge the gap between
management and employees 10/38
City Leaders are ethics experts 2/38
Lead by example; be a good role model for staff 11/12
Q4: As a City employee, what do you want out of the Ethics
Policy, Board of Ethics and the Ethics Trainings?
Clear guidelines 22/38clarity for behavior, gray areas, gifts
Training Design 21/38
Variety in what employees want, like scenarios
and discussion, like clickers, like meeting staff from other departments
Board of Ethics 21/38
Introductions, visibility, access, communication
Legal Guidance 9/38
Available,
visible, clear, common-sense
Training Design 7/12Specific scenarios within departments, like scenarios and discussions
Clear guidelines 6/12Clear expectations from the City, guidance
in gray areas, clarity on gifts
* Numbers to the right of each bullet represent frequencies. The number to the left of the slash represents the number of small groups who mentioned
the response theme to this item. The number to the right represents the total number of small groups who discussed the item. There were 3 supervisor training sessions with a total
of 12 small groups for discussion. There were 10 employee training sessions with a total of 38 small groups for discussion. Small groups consisted of 3-10 individuals.
Research Question
1: How do two groups of municipal employees (supervisory and non-supervisory) perceive the strength of the ethical culture in their municipality (weak – medium – strong)?
Employees
rated the ethical culture in their municipality across the whole continuum from weak to strong. Employee groups mentioned that weak, strong, and in-between cultures are all present,
depending on where you work within the City. Several employees noted that there are different ethical cultures within the same department, even varying by shifts. Most employees felt
that their own department had a strong culture and that it was their perception of other departments or managers that led them to rate the overall culture as weaker. The following quotes
are a representative sample from the employee trainings.
“We are a house divided in terms of ethical culture.” Management versus the rank and file. We see administration as weak, where
each of us rated our departments as strong.”
“Mid-management does not want to deal with negative situations in the department. Rather than welcoming questions and dealing with conflict,
there is no resolution.”
“There will always be some offenders, but we are doing well in a relative way.”
“The ethics program is in place and reinforced. City employees tend to be ethical in general and self-regulating.
We now have an Ethics Handbook and ethical standards. There is a perception that the culture is progressing to better.”
There is a difference in how the ethical culture of the City
is viewed by non-supervisory employees and supervisors. Supervisors rated the ethical culture stronger. There were no small groups of supervisors who rated the culture as weak, although
some rated it in between weak and strong.
“We see the culture as strong. The City is being proactive, as opposed to reactive. We have had no recent complaints.”
“I’ve been here since
we started the ethics trainings. I would say that we have moved from a 5 to an 8 on a scale of 1-10. We are more focused on ethics now, we talk about it more.”
Research Question 2:
What steps do two groups of municipal employees (supervisory and non-supervisory) believe their municipality should take to strengthen the ethical culture?
In relation to research
question 2, both employees and supervisors identified accountability and training as ways to strengthen ethical behavior within the City of Bozeman. Eighteen small groups of employees
talked about accountability, “Hold people accountable on all levels. Follow through on disciplinary action. Discuss ethics in performance evaluations.” They discussed the need to
“use positive reinforcement and recognize ethical behavior when we see it,” as well as “evaluate ethics in each department.” Three of the supervisor small groups also mentioned accountability
with similar comments.
Training, although mandated, is seen by both groups as an important component in reinforcing the Code of Ethics and ethical behavior. Both employees and supervisors
discussed continuing education, continued training, and continued discussion among employees within departments. Both groups mentioned that the scenarios and discussions helped to determine
the right thing to do, rather than just reciting the Code and what the Codes says about what not to do. A need to promote more conversations about ethics, day-to-day and on the job,
was noted by both groups. The trainings “seem to be opening discussion” and moving ethics “beyond a once-a-year mandated training topic.”
Employees had additional suggestions for steps
to increase ethical behavior. The employee groups were vocal about improving communication from managers and supervisors and transparency in decision-making. “We would like more interdepartmental
communications, nothing hidden. How do decisions get made?” Also, “we would like to hear our leaders talk more about ethics and tell us about changes and updates.” One group suggested
that employees have the opportunity to attend management meetings, so they can learn how decisions are made.
Employees also suggested that the City put a stronger effort into ethics at the time of hire. “If we hire ethical people, we will be an ethical organization. People come with their
ethics already developed.” Similar emphasis was placed on promoting people who have demonstrated ethical behavior. “We would like to see a stronger correlation between promotions/raises
and ethical decision-making. Hire quality leaders.”
Six small groups of employees discussed anonymous avenues for reporting ethical violations. They talked about making it easier
to report, safer to report, and ways to get advice anonymously. On-line forums, website reporting, and a hot line were all suggested.
Finally, employees mentioned pay as an ethical
issue. “We think that pay is an ethical issue – it relates to how we feel we are valued and how people value our ability to make decisions. Top administration received raises in this
time, while the rank and file did not.”
Supervisors identified two steps to strengthen ethical behavior that were different than the employees. Supervisors discussed the need for realistic
policies that “provide more clarity and guidance in the gray areas.” They also discussed a pro-active approach to ethics (including training, education and discussion), rather than
a reactive approach relating to an ethical crisis that is taking place. They noted the need to weave ethics into everyday work situations to assist in a pro-active approach; “Think
about ethical situations and what the right thing to do is, before we are on the other side of it having to clean up the mess.”
Research Question 3: What role should City leadership
play in strengthening the ethical culture?
The overwhelming response to research question 3 was “to lead by example.” Out of 50 total small groups (employees and supervisors), 37 small
groups led with this bullet point. There was less agreement about how to recognize or teach “leading by example,” but it was strongly emphasized that leaders should “talk the talk,
and walk the walk.” Employees stated, “City leaders need to set a high bar, follow the ethics standards themselves, and foster an ethical and transparent culture.” Also, “We want them
to set the tone for ethics and model the behavior they want to see in everyone else.” Depending on the department, employees voiced that their supervisors and managers were doing this
well, or not doing this well. There were both negative and positive statements made about managers and supervisors leading by example and serving as positive role models for staff.
Supervisors
had some insight into leading by example but added that specific training or feedback in this area would be helpful. Supervisors discussed that they need to create an open door environment,
provide their perceptions of ethical issues, and initiate discussions with employees about ethics within their work area.
Apart from leading by example and role modeling ethical behavior,
employees identified the need for a safe environment without retaliation, bridging the gap between management and employees, and the need for City leaders to be ethics experts.
Regarding a safe environment: “We need to create and reward a culture where questions are invited and asked freely – make it safe.” And, “There is a reluctance now to bring things forward
or to talk freely. Make it safe to go to leadership.” Also, “We would like a retaliation-free environment; if you confront your supervisor or manager, there won’t be repercussions.”
Supervisors are also impacted by this perceived lack of safe environment. They stated, “The fear of retaliation affects us too. When there is a reluctance to come to management
to share concerns, ask questions, or report an unsafe behavior, supervisors can’t act on information they don’t have. A safe, open environment is needed for all of us – the fear doesn’t
serve any of us.” Whether the environment is safe to openly question how decisions are made or bring concerns to the open, there does appear to be a perception that it is not safe to
do so in some City departments.
Employees talked about a perceived distance between management and employees. They expressed a desire to know the City leaders better. They want more
communication, access to managers, and visibility. One group invited the City managers to “come work side by side us on a crew for 8 hours a day for two weeks. Help with snow removal,
graffiti removal, flushing, and garbage.” One employee noted, “When Tricia was hired as the new Human Resources Director, she came around to every department to introduce herself to
employees. We have not met several of the City Management or the Board of Ethics. I liked the way Tricia did that.”
The employees want consistency in decisions, everyone held to the
same standards, two-way communication and 360 degree evaluation.
Research Question 4: What do City employees want out of the Ethics Policy, Board of Ethics and the Ethics Trainings?
Both
supervisors and employees identified that they want clear guidelines from the ethics program. Although a large part of the training this year revolved around the gray areas in ethics,
City employees want clarity where it can be defined (gifts as an example). They want realistic policies that are easy to understand.
There was a lot of input into training design as
well. Staff like mixing up the trainings (in person, electronic), mixing departments (department specific versus departments interacting with each other), they like clickers, scenarios
and discussion.
Employees also identified that they would like introductions to the independent Board of Ethics. They would like the Board to be accessible, more visible, and to communicate
with them. Employees felt they would be reluctant to involve strangers in an ethical dilemma. They would like to know more about how the Board of Ethics could be a resource to them.
Employees want the same access, visibility, and communication with the City legal department.
Conclusions and Discussion
The employees of the City of Bozeman were a true pleasure to
work with on these 2012 ethics trainings. Although mandated to annual training by City charter, the employees arrived with good attitudes, engaged with the material, and generated legitimate
recommendations for strengthening the ethical culture and climate within the City. It has been a privilege to work with the City of Bozeman in this capacity. There were common themes
among the supervisors and non-supervisory employees, along with different perspectives depending on group membership. Many of the suggestions made by employees are supported by ethics
research. The conclusions are organized in three areas that impact the ethical strength of an organization: ethics culture/climate, ethical leadership, and ethics program. These components
interact with each other and collectively to impact ethical behavior within the municipal organization.
Strengthening the ethics culture: Accountability, training, open communications,
transparency
The City of Bozeman ethical culture was rated by employees and supervisors as being a strong-leaning culture. Although rated along the full continuum of weak, strong,
and in between weak and strong, the overall rating reflects leaning towards strong. In almost all cases, employees rated their own departments as strong or improving. The City management
was rated as weak by some employees and there is a perceived distance from the “rank and file” employees to the management level.
Bozeman employees and supervisors identify accountability
and training as steps to strengthen ethical behavior. Ethical leaders create ground rules and hold employees accountable (Trevino et al., 2003). Accountability is linked with the reinforcement
of ethical behavior. Reinforcement refers to the likelihood that employees will be punished for behaving unethically and rewarded for behaving ethically (Kaptein, 2011). When employees
are not punished for unethical behavior or even rewarded for such behavior, the message is that unethical behavior is acceptable or even desirable. The reward system represents a key
symbol system that creates shared meaning about appropriate and inappropriate conduct (Trevino et al., 2003). Through the reward system, the leader focuses attention on the kinds of
behaviors that are valued and not valued in the organization. A lack of recognition of ethical behavior reduces the willingness of employees to act ethically and increases the likelihood
of unethical behavior. In alignment with this research, Bozeman employees voiced that they want employees at all levels held accountable for positive and negative behavior.
Organization-wide
communications and transparency will also lead to a stronger ethical culture. Trevino et al. (2003) demonstrated the importance of conveying an ethics message. Leaders need to appear
courageous in tough ethical situations, and be concerned about means,
not just ends. They need to think about the long term. Some leaders believe that their ethics are quite transparent to others. But, to distant employees (Trevino et al., 2003), the
“fishbowl” may look more like a “fortress,” that blocks wide-spread communication. When leaders share information about important organizational decisions, they are viewed as more ethical.
Ethical leaders can demonstrate that they care about employees within an organization in a variety of ways: listening, demonstrating concern for the greater good, and the long-term
best interest of the organization. They need to communicate regularly about ethical issues, and hold people accountable through rewards and punishment to signal support for ethical
values.
Bozeman employees want the City to build ethics into everyday tasks, and especially to hiring, promotion, and performance evaluation. Employees want an anonymous way to alert
the City to potential ethical violations. Current pay was also tied to ethics. A pro-active approach, including realistic policies, annual training and interactive discussions, will
help the City avoid ethics crises.
Ethical Leadership: Leading by example, safe environment, bridging the gap
Bozeman employees want their leaders to lead by example and model the
behavior they want to see in others. People learn what behavior is expected of them by observing the behavior of role models (Kaptein, 2011). Ethical standards are compromised when
managers and supervisors communicate contradictory or inconsistent signals to subordinates. Behavior that is consistent with the ethical standards of the organization reinforces the
message of compliance with these standards. Executives set the tone at the top that shapes the ethical culture and climate for the organization. Ethical leaders reinforce conduct
within the context of an ethics agenda. Employees perceive that the ethical leader’s goal is not simply job performance, but performance within a set of ethical values and principles
(Trevino et al., 2003). Trevino et al. noted that an organization whose leaders represent high ethical standards and who reward ethical conduct is also an organization that values its
employees, its community, and obeying the law. Leading by example was a strong theme with Bozeman employees.
Bozeman employees want a safe, retaliation-free culture where questions
can be asked openly from any level. A relevant dimension of ethical culture to predict and prevent unethical behavior is that of the openness managers and employees experience to discuss
ethical dilemmas and alleged unethical behavior (Kaptein 2011). If the organizational culture is characterized by little discussion where criticism is not encouraged or accepted, ideas
will not be exchanged and the readiness to bring ethical issues to the attention of management will be limited or absent. Trevino et al. (1999) noted that the degree to which managers
and employees can openly talk about ethics is a good predictor of the frequency of unethical behavior.
Bozeman employees perceive a gap between management and the front line. They want
their managers to be accessible, communicative, and visible. Kaptein (2011) found cases
where a lack of visibility was a frontrunner to unethical behavior. A lack of visibility can lead to concealed behavior. Further, Trevino et al. (2003) discusses social salience for
leaders. If a leader is quietly ethical within the confines of the top management team, but more distant employees do not know about it, he or she is not likely to be perceived as an
ethical leader. More distant employees are not likely to infer ethical leadership from routine executive decisions that are not widely communicated. One small group of Bozeman employees
stated, “We perceive that unethical decisions have been made.” In the same session, another small group reported that they wanted the City managers to “foster an ethical and transparent
environment.” Bozeman employees want to see and experience strong leadership. They want to be confident that leaders will know what to do and will take action on issues that arise
(ethics experts).
One group of Bozeman employees stated, “We are one of the best cities in Montana – and it is because of us staff – we want to feel valued.” Others noted that “department
heads are valued over the workers. We want equality across the board, more respect for workers.” Employees want the City to avoid an elitist mentality.
Ethics Program: Training, discussion,
clarity, visible leadership
Bozeman employees “want to feel like we are working for an ethical government.” They want “guidance, leadership, and clarity.” Employees had suggestions
for training design which include a variety of approaches (in-person and electronic). They appreciate the increased depth into ethical scenarios. Rather than focusing on Codes of Ethics
alone, the use of clickers, ethics scenarios and interactive discussions helped to deepen knowledge. City employees would like access, visibility and communications with City leaders,
the independent Board of Ethics, and the City legal department. They want clarity and realistic guidelines, where possible. An employee reported, “I’d like clarity on the behavioral
ethical questions that exist. What is the clear right thing to do in this situation?” It is important that an organization does not leave managers and employees to rely on their moral
intuition and good judgment alone, but to create a culture in which a distinction between ethical and unethical behavior is clear (Kaptein, 2011). Greater clarity communicates the importance
of ethical standards and decreases the likelihood that employees unwittingly engage in unethical behavior.
Kaptein (2011) demonstrated that dimensions of ethical culture are negatively
related to unethical behavior. Ethical role modeling by managers and supervisors, an openness to discuss ethical issues, and reinforcement of ethical behavior were all suggestions made
by City of Bozeman employees in this qualitative study and are consistent with the factors identified as significant in Kaptein’s 2011 research. West & Berman (2006) write about a comprehensive
ethics system. Many organizations do more than just adopt codes of ethics; their leaders provide examples of ethical conduct and foster discussions of ethics issues, cities offer ethics
trainings that deal with relevant scenarios, some local governments make ethics a criterion in hiring, where others have an ethics counselor to whom employees can go when they have questions.
West & Berman (2006) assert that leaders must take inventory of their
organization’s ethics environment. The City of Bozeman has begun this journey. Employees noted, “We are moving in a positive direction. The culture has become more open, it’s better
than in years past.” What Bozeman learns through the process may set the stage for strengthening the ethics of other municipalities.
Recommendations
For leaders of municipal governments
– as a result of the informal survey of municipal clerks reflecting that 75% of Montana municipalities do not give new employees a copy of the Montana State Code of Ethics, and 93% provide
no training on the Montana State Code of Ethics, the ethics program case-study of the City of Bozeman may provide a good example to strengthen ethical leadership and ethical culture
within cities and towns across Montana.
For the City of Bozeman leadership – this qualitative study has highlighted employee-identified areas to strengthen ethical culture within the
City (that are in alignment with ethics research). City leaders may use this study to address the conclusions in each of three areas; ethical culture/climate, ethical leadership, and
ethics program. Specific recommendations include:
Continue training, education, and foster discussion of ethics issues: incorporate it beyond a one-time annual training. Utilize relevant
scenarios that apply to specific municipal work settings.
Make ethics a criterion in hiring, promotion, and performance evaluation.
Reinforce ethical behavior - recognize and reward
ethical behavior; follow through on disciplinary actions related to unethical behavior.
Cultivate an openness to discuss ethical issues - address the perception of an unsafe environment
for questions, discussions, and reporting.
Clearly identify ethics resource personnel available to employees.
Consider anonymous avenues for reporting.
Ethical role modeling – lead by
example, enhanced communications, perception of distance.
Board of Ethics – introductions and communications with employees. Provide clarity on the gift prohibition.
For further study:
The 2011 pilot quantitative study, along with this 2012 qualitative study, provide additional areas of focus for the City of Bozeman to continue to strengthen ethics within the organization.
Future research should be conducted after implementation of these recommendations to determine if there has been a strengthening of the ethical environment within the City. The City
of Bozeman has embarked down a unique path in the State of Montana. What is being learned within the City may be very valuable and replicable to other Montana municipalities in the
future.
More research is needed on ethics training, especially from the trainee’s perspective. Was the material covered relevant to their jobs? Were the tools useful in resolving day-to-day
ethical dilemmas? Was the mode of instruction sufficiently engaging to capture their interest? Was the time allocated appropriate? And finally, is training associated with a more
ethical organization? (West & Berman, 2006).
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