HomeMy WebLinkAbout04-29-14 Tourism Business Improvement District MinutesBozeman Tourism Business Improvement District
Tourism Business Improvement District/CVB Joint Meeting
Minutes of Meeting April 29, 2014
Chamber of Commerce Building, Bozeman, Montana
Present:
Daryl Schliem (Executive Director)
TBID Board Members: Andrew Ash, Tim Kuhlman, Tom Stenzel, Benno Garwood, Sandra Hodge, Larry Lambert
CVB Board Members: Toni Lee, Amanda Black,
Mike Banville, Dan Martin
Advisory Members: Matt Sease (Super 8/BBLA), Jeff Krauss (City Commission Liason)
Public: Lisa Sabena (Lewis and Clark), David Park (MILP), Wendel Sparks
(MILP), Kali Gillette (Flying Horse Communications), J.C. Estensen (Flying Horse Communications), Boubana Keremedpeu (American Computer and Robotics Museum), Leo Freeman (Sacajawea Audubon),
Loreene Reid (Sacajawea Audubon), Mark Robinson (Museum of the Rockies)
At 12:05pm, the TBID Meeting was called to order
Introductions
Disclosures – There were none
Public Comment –
Matt Sease asked about a letter to Gallatin Valley Tournament Committee from Bozeman TBID pursuing the Montana High School State Football Championship. Daryl stated that the letter
went to the Tournament committee and would get a copy to Matt.
Kali Gillette (Flying Horse Communications) presented the 2014/2015 marketing plan. She summarized themes, strengths
and challenges of the plan. During the presentation Daryl stressed strategizing FAM trips for the Chinese travel market and increasing Bozeman’s web presence in the new fiscal year.
Jeff Krause drew attention to need to augment Flying Horses themes to include a “Western” theme to Bozeman’s image.
Daryl gave the CVB budget. Motion to approve by Toni Lee, second
by Dan Martin. Motion passed unanimously.
Daryl gave the Bozeman TBID budget. Motion to approve by Tom, second by Sandra. During comments, Larry spoke of the need to “sell” Bozeman and the “Best Place to Be.” Motion passed
unanimously.
Flying Horse previewed the banner ads to be used on web marketing.
Daryl introduced a grant request for Sacajawea Audubon (SA) noting it is designed to increase visibility
outside Bozeman. Larry questioned the lack of entries for the upcoming event, noted the advertising and a profit listed in their projections. Tim asked if it was possible to add hotels
to SA’s marketing plan. Motion to approve up to $2500 pursuant only to $12,500 raised by SA. Second by Beno. Tom made a motion to amend by having SA insert a line item of $2500 in
their budget for the event relflecting the grant. Motion passed unanimously.
Melanie recapped the 2015/2016 tournaments supported by Bozeman TBID.
Daryl reviewed the Bozeman TBID financial
report and budget. Motion to approve by Sandra. Second by Beno. Motion passed unanimously.
In other business there was discussion of the Visitors center at Bozeman Yellowstone International
Airport. Daryl voiced concern that incoming visitors need more access and information for hotel availability in Bozeman. Larry suggested using Booking.com as a source of local accommodation
information at the airport.
Motion to adjourn by Tom, second by Sandra. Motion passed unanimously. Meeting adjourned at 1:35 pm