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HomeMy WebLinkAbout5-6-13 edc memo and attachments re fy 14 ed budget 1 Commission Memorandum REPORT TO: Honorable Mayor and City Commission FROM: Economic Development Council (EDC) Brit Fontenot, Director of Economic Development SUBJECT: Economic Development Priorities & Funding Requests as submitted in the Economic Development FY14 Budget Request MEETING DATE: May 13, 2013 AGENDA ITEM TYPE: Action (as part of the FY14 Budget Presentations) RECOMMENDATION: Consider the recommendations from the Economic Development Council and the Director of Economic Development on priorities for the City of Bozeman for funded economic development initiatives as proposed in the FY14 budget request. (ATTACHMENT 1) BACKGROUND: On May 2, 2013 the EDC voted to support the priorities identified and ranked in this memo. The EDC notes that each item on the list is a high economic development priority and warrants funding. However, the EDC recognizes that the City Commission must consider many other competing community priorities in the budget approval process. Each item addressed below has the opportunity, on its own, to increase the impact of the City’s economic development program and further the Commissions priorities of job creation and industry diversification. However, the EDC recognizes that funding for all recommended increases in programming and activities may not be practical. The Commission is urged to consider the following prioritization for those areas which the EDC believe will have the opportunity for the most direct positive impacts to the local economy and on local businesses and the highest potential return on the investment of the City’s limited economic development resources. Overarching Strategies: 1. As clarified in Goal #1 of the City of Bozeman’s 2009 Economic Development Plan (EDP): Support the expansion and retention of existing businesses and economic 2 [sectors] that will continue to strengthen and diversify the economy and create higher paying jobs in Bozeman; 2. Compete effectively when corporate owners, executives, and site selectors have targeted Bozeman as a potential location for their business base or expansion site; and 3. Overall commitment to supporting Bozeman businesses, i.e. business friendliness. Measures of Success: 1. Percent increase & actual job growth measured annually; 2. Salary data on newly created and total overall jobs; and 3. Percent increase & actual employee data for all businesses and targeted industry sectors. Priorities are presented in their respective rank order: I. Economic Development Specialist – 1.0 FTE Rationale: 1. Actively supports Goal # 5 of the City of Bozeman Economic Development Plan: Create a more collaborative and effective working partnership between the business community and the City of Bozeman and effectively manage the City of Bozeman’s regulatory environment to accomplish goals without hindering business expansion and economic growth; 2. While the City has made tremendous strides in improving its reputation toward becoming “business friendly”, the efforts need to be continual and broadened to meet the scope and demand that is required to continue to remove barriers and improve efficiencies. The primary catalyst for making this happen is dedicated resources to build effective business relationships and to maintain consistency and continuity when executing the economic development plan and initiatives; and 3. Timeliness requires resources. We have seen significant improvement in time to market with new projects introduced to the City; and anecdotal comments are favorable regarding interactions with the City Manager’s Economic Development Team (EDT). The EDC believes that adding additional capacity by 1.0 FTE will render positive results beyond the cost of investment. Approximate Annual Expenditure: $70,000 II. Provide Continued Funding Support to Gallatin College (ATTACHMENT 2) Rationale: 1. Supports Goal # 3 of the City of Bozeman Economic Development Plan – to support education and workforce development initiatives to provide Bozeman with the qualified workers to meet the needs of business; and 2. Allocation of resources will help encourage Gallatin College to develop and maintain continuing education and certification programs for high-demand jobs. 3 Approximate Expenditure: $125,000 III. Sector Development (ATTACHMENT 3) Rationale: 1. Support and enhance economic growth of industry sectors that are experiencing or generating local and expansion opportunities, i.e. photonics/optics and the outdoor industry, and leverage the synergistic relationships for collaborative benefit; 2. Supports Goal # 1 of the City’s Economic Development Plan, and specifically addresses the need to support and promote entrepreneurial efforts linked to emerging markets, high technology, and research and development; and 3. Supports enhanced relationships with MSU and the collective impact of shared mission and initiatives. Approximate Annual Expenditure: $15,000 IV. Create EDC Marketing Collaborative Rationale: 1. Realize a ‘collective impact’ through leveraged marketing initiatives of local and regionally sponsored campaigns that share the same target markets of businesses seeking to come to Bozeman and the surrounding region; 2. Develop a collaborative marketing strategy and branding effort, sharing resources for leveraged media buys, creative development cost efficiencies, and greater overall exposure and impact; and 3. Allocate resources to address the marketing content gaps that currently exist, primarily a shared media library for images, videos, creative content, that can be shared among collaborative partners including the City, Yellowstone Country, TBID, Chamber, CVB, Downtown Bozeman Partnership, etc. along with the development of a plan for joint marketing, communications, and brand strategy. Approximate Annual Expenditure: $25,000 V. Allocate Resources for North Park Project Rationale: 1. Supports Goal # 2 of the City’s economic development plan – to maintain and upgrade infrastructure to support the current and future needs of business; and 2. Allocation of resources will help fill the gap or provide choice for manufacturing or industrial businesses that identify specific location needs conducive to the North Park model. Additionally, if completed, the North Park project complements the MSU Innovation Campus efforts by providing additional 4 alternatives for companies that may not meet the criteria for the Innovation Campus, but should be enticed to locate or expand in Bozeman; and 3. Completion of the North Park preliminary engineering report (PER) accomplishes the work necessary to position the City-owned portion of the North Park property for sale or development. Approximate Expenditure: $20,000 VI. Establish an Economic Development Incentive Fund April 15, 2013 City Commission Policy Meeting, RE: Economic Development Incentives (video link) Rationale: 1. Generates a level of commitment to economic development by dedicating resources specifically for economic development purposes; 2. While the EDC recognizes the importance of establishing an economic development incentive program, general consensus is that there are numerous federal, state, and local programs already in existence that can provide incentive opportunities for businesses. The EDC recommends that a good starting point for Bozeman would be to allocate a finite amount to be set aside on an annual basis to develop a fund that can build into a more fully defined and robust incentive program with specific parameters and performance indicators; and 3. In support of Goal # 4 of the City of Bozeman Economic Development Plan – to leverage local, state, and federal economic development resources to enhance economic growth in Bozeman – the EDC recommends that education about the existing programs would be most beneficial at this time, and that through funding the additional FTE position as noted in Priority I. above, this would help Bozeman expand those educational opportunities to help businesses take full advantage of the incentives that already exist. Approximate Annual Expenditure: $25,000 UNRESOLVED ISSUES: Unresolved issues include the Commissions desire to increase economic development resources, programs and activities. If the Commission is desirous of increasing economic development resources, programs and activities: To what level and what are the desired sources of funding to support proposed increases? ALTERNATIVES: As directed by the Commission. FISCAL EFFECTS: The fiscal effects of increased funding to support increased economic development resources, programs and activities on the City’s budget are undetermined at this time. Should the Commission allocate additional financial resources to fund proposed increases to economic development resources, programs and activities, this increase will likely have effects on either the General Fund or local tax rates. 5 Report compiled on: May 2, 2013 Attachments: 1. FY 14 Budget Proposal; 2. FY 14 Gallatin College funding request; and 3. NRMEDD sector development proposal (photonics/optics and the outdoor industry). I.FY 14 Proposed Budget for Economic Development Operations; and II.FY 14 Proposed Budget for Expansion of Economic Development Resources, Programs and Activities Economic Development FY 2014 Proposed Budget Economic Development FY 14 Proposed Budget for Economic Development Operations FY 13 Operational Budget $48,135 Operations $125,000 (approximate value of one and one half mills) – Gallatin College FY 14 Proposed Operational Budget $52,000 Operations ($3,865 increase from FY 13) $125,000 – Gallatin College (will the Commission approve additional funding in FY14? Where will it come from? GF or Millage Increase?) In FY13 we…. Continued implementation of the adopted ED plan; Conducted some community outreach; Hosted an ED Summit; Assisted with implementation of “business friendly processes”; Completed the North Park concept land use plan; Supported cluster development; Created the South Bozeman Technology District; Facilitated the development of a downtown hotel; Assisted with the restructuring of the Community Development Dept.; Raised the issue of impact fees and economic development; Explored an EDIFM Program; Lead the EDT; Served as EDC liaison; and Assisted with hiring a Community Development Director and implementation of the structural changes proposed for the Community Development Dept; In FY 14 we want to ….. Expand and increase ED outreach, activities and programs; Continue to improve town/gown relationships, especially with the business college; Actively participate in the BEAR program; Expand and improve outreach to local, state and national business communities; Attend and collaborate with local businesses on industry specific trade shows and events to promote Bozeman as a place to do business, i.e. OIA Show; Take advantage of professional development opportunities; Participate in local industry conferences, i.e. Optec; Assume responsibility of proactively managing at least two of the City’s TIF districts (Industrial and Technology); Explore creation of a development authority/entity; Facilitate development at the MSU Innovation Campus; Facilitate the sale or development of the city-owned North Park proprty; Facilitate development of a downtown hotel; Foreign Trade Zone; North Park TIF; Improve broadband connectivity (broadband steering committee); Improve and expand cluster development, especially optics and the outdoor industry; Hire an ED specialist to assist with implementation the ED plan; Work more deliberately with the EDC; and Explore the implementation of an ED incentive program. FY 13 Costs - Where did the $48,135 go? BUDGETED AND SPENT $17,200 North Park Concept Land Use Plan and components (EA Ph 1, Signage, Economic Impact Analysis, LMI Report, etc); $1, 000 on Montana Site Selector fees and promotional materials and GBRN promotional materials; $1,000 on office furniture; $700 on iPad and accessories; and $500 on travel/training and misc. operational expenses. BUDGETED AND UNSPENT $15,000 identified for intern, outreach and events; $8,200 travel and training; and $4,500 contracted services. Economic Development FY 14 Proposed Budget for Economic Development Operations Increases in the 2014 Economic Development operating budget are due to a stated desire by the City Commission to increase resources, activities and programs. A $3,865 increase in the FY 14 operational budget accounts for slight improvement and expansion of ongoing projects, i.e. Montana Site Selector, Gallatin Business Resource Network, as well as increased presence at industry specific trade shows, i.e. OIA and OpticsWest, increased participation in local industry shows and conferences, and increased education and outreach and hosting and/or sponsoring more ED events. Additionally, the proposed increases include general resources and professional training and development for staff working in the area of Economic Development. These proposed increases assume a new FTE to administer and expand existing projects and programs and take advantage of increased training opportunities. Economic Development FY 14 Proposed Budget for Expansion of Economic Development Resources, Programs and Activities The proposed expansion of the 2014 Economic Development resources, activities and programs are is in response to a stated desire by the City Commission to increase overall economic development activities at the City of Bozeman. Expansion or increase in activities is predicated on approval for adding an FTE to the ED Department. There are five areas of proposed expansion: Additional FTE (Economic Development Specialist) for a cost of approximately $70,000; An additional $15,000 to expand sector development activities (esp. in photonics/optics and the outdoor industry but also includes bioscience, manufacturing, high-tech and healthcare; An Additional $25,000 to participate in a marketing collaborative to leverage partnerships for the development of a collaborative marketing strategy and branding effort; An additional $25,000 to create an ED incentive fund; An additional $20,000 to continue or complete the North Park project; and FY 14 Funding for Gallatin College at $125,000 (allocated in FY 13). The costs for the proposed expansions, not including operational costs, totals $280,000. Economic Development FY 14 Proposed Budget for Expansion of Economic Development Resources, Programs and Activities Proposed FY14 Budget Proposed Operational Costs (General Fund): $52,000 Proposed expanded ED resources, activities and programs (GF or raise millage rate?): FTE (ED Specialist) $70,000 Sector Development $15,000 Marketing Collaborative $25,000 Incentive Fund $25,000 North Park Project $20,000 Gallatin College (?) $125,000 Total FY14 Budget Request $332,000 FY 14 budget proposal less the GF request for operations $280,000 FY 14 budget proposal less the GF request for operations and Gallatin College Funding $155,000 1 Mill = $ 86,226 or $3.71 per property owner/yr 2 Mills = $172, 452 or $7.42 per property owner/yr 3 Mills = $258,678 or $11.13 per property owner/yr 4 Mills = $344,904 or $14.84 per property owner/yr Economic Development FY 14 Proposed Budget for Expansion of Economic Development Resources, Programs and Activities Proposed FY14 Budget w/o funding for Gallatin College Proposed Operational Costs (GF?): $52,000 Proposed expanded ED resources activities and programs(GF or raise millage rate?): FTE (ED Specialist) $70,000 Sector Development $15,000 Marketing Collaborative $25,000 Incentive Fund $25,000 North Park Project $20,000 Total FY14 Budget Request w/o GC funding $207,000 FY 14 Budget less the GF request for operations $155,000 1 Mill = $ 86,226 or $3.71 per property owner/yr 2 Mills = $172, 452 or $7.42 per property owner/yr 3 Mills = $258,678 or $11.13 per property owner/yr 4 Mills = $344,904 or $14.84 per property owner/yr FY 14 Economic Development Budget Proposed Funding Sources •Continue to fund ongoing ED operations in the proposed amount of $52,000 from the General Fund; AND •For the purposes of increasing economic development resources, programs and activities, increase the number of mills currently levied by a commensurate number to fund the desired activities described above. Currently the City levies 166.75 mills . An increase in the number of mills levied (anywhere from one to four) for economic development, would result in the total number of mills remaining below the statutory limit of 196.62 mills. •The value of one mill is $86,226; •In 2012, City residents living in the median residential home paid approximately $3.71 for each mill levied. The same home would expect the following yearly increase if additional revenue was raised through mills to fund economic development: •1 Mill = $ 86,226 or $3.71 per property owner/yr •2 Mills = $172, 452 or $7.42 per property owner/yr •3 Mills = $258,678 or $11.13 per property owner/yr •4 Mills = $344,904 or $14.84 per property owner/yr City Commission’s Economic Development Objectives Facilitate job creation and encourage economic diversity; AND Strive to position Bozeman as the “Most business friendly community in the state of Montana”. Economic development goals from the 2009 Economic Development Plan Support the expansion and retention of existing businesses and economic clusters that will continue to strengthen and diversify the economy and create higher paying jobs in Bozeman; Maintain and upgrade infrastructure to support current and future needs of business; Support education and workforce development initiatives to provide Bozeman with the qualified workers to meet the needs of business; Leverage local, state and federal economic development resources to enhance economic growth in Bozeman; Create a more collaborative and effective working partnership between the business community and the City of Bozeman and effectively manage the City of Bozeman’s regulatory environment to accomplish goals without hindering business expansion and economic growth; and Maintain the high quality of life that is considered an important asset to the business community. Economic Development Council’s Priorities and Recommendations Ongoing financial commitment to Economic Development; Commitment to a business-friendly process with a focus on retention and expansion of existing local businesses; Stabilize existing local incubators and create a full service business incubator program to achieve a healthy business ecosystem; Core Services and Infrastructure; Identification and Establishment of Business Incentives; and Workforce Development. Why should we continue to invest in economic development in the City of Bozeman? in·vest - /inˈvest/ To devote one's time, effort, energy and/or money to a particular undertaking while creating expectations of worthwhile results. Local economic development activities build, and rebuild, strong community relationships and create trusting, long-term community partnerships; Economic development is intrinsic to long term sustainable development; A strong economy benefits the entire community; By investing public dollars in economic development, we invest in the future of our community. We must develop and share a long term vision, commitment and promise in building a prosperous and diverse local and regional economy; Local economic development strategies, while no panacea, are a valid complement to traditional top-down [Federal] strategies in order to deliver sustainable development and in many cases may deliver greater economic efficiency by mobilizing local and regional resources that otherwise may have remained untapped; Local economic development offers a benefit that is quite valuable to local residents: more and better job opportunities in their home community; The cost and quality of life for every household is directly dependent on local economic conditions; Business investment has many locational alternatives: We must play to our local strengths and leverage partnerships; Business activity creates the revenues to fund local services; and Economic development is everyone's business. “Serving Gallatin and Park Counties of Southwest Montana” March 26, 2013 TO: Brit Fontenot, Director, City of Bozeman Economic Development FM: Rob Gilmore, Executive Director, NRMEDD Subject: Proposal to Establish Industry Sector Groups Proposal: This proposal amends by expanding the terms of the current agreement between the City of Bozeman and the NRMEDD dated December 12, 2012. It is offered to assist the City in its efforts to establish industry groups for both the Outdoor and Photonics sectors. Project Owner: The City of Bozeman is the project Owner for deliverables and for managing compliance of this agreement and its terms. It is agreed that other economic development organizations that are acceptable to the City, including but not limited to, Prospera and the Bozeman Chamber (project Partners) shall be integrated into the work process and solutions. Industry Definition: The NRMEDD will work with the City and its Partner organizations to establish a definition for each industry association. The definition will describe the specific types of business that comprise the industry sector and that shall be targeted for the services outlined in this program. Project Area: The project area is defined as the City of Bozeman and Gallatin County, however; it is agreed that invitations will be extended to all known companies within Park County that meet the industry definition. Deliverables: The NRMEDD agrees to provide the following in conjunction with the City of Bozeman and its Partners: 1. Define the industry sector. 2. Identify companies within in each industry sector within Gallatin and Park Counties. 3. Create database of industry including company names, key personnel, addresses, products, contact data. 4. Develop and conduct an industry-specific survey. The specific questions shall be designed cooperatively but shall: “Serving Gallatin and Park Counties of Southwest Montana” a. Identify business needs and, where possible, deliver solutions to mitigate problems. b. Identify the willingness of local companies to participate in their respective industry group. 5. Develop and conduct a survey to identify the industry supply chain. The survey shall be designed to assist in identifying potential supplier-gaps in the supply chain and to promote business recruitment activities. 6. Conduct a high-level impact analysis of each industry sector. The report will estimate the economic impact of each industry within the local market. 7. Assist the City facilitate industry meetings with the Photonics and Outdoor Industries. The purpose of the meetings shall be to: a. Encourage elections of representative board members, b. Encourage cooperation for marketing, supplier contracts, local industry image and cooperative branding. Time Schedule: This project and its deliverables are to be completed by an end date of Dec 31, 2013. Fees: The NRMEDD agrees to the above deliverables for a $13,500. Fees and expenses above this amount shall be borne by the NRMEDD. Responsible Parties and Contacts: The NRMEDD contact shall be Rob Gilmore, Executive Director, NRMEDD. Termination: This agreement may be terminated on written notice at any time by either party. In the event the agreement is terminated prior to the end date then a reconciliation shall be made to satisfy outstanding obligations. Respectfully submitted, Rob Gilmore