HomeMy WebLinkAboutMeeting Minutes_4-18-12Bozeman Climate Partners
Communications & Outreach Working Group
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Meeting Minutes
April 18th, 2012, 9:00am
Bozeman City Hall, City Commission Room
Members Attending:
Jeff Moore, Jay
Sinnott, Nick Bentley, Paula Beswick, Benjamin Bennett, Kristin Walser, Benjamin Bennett, Rob Pudner, Cyndy Andrus (Commission Liaison)
Staff Present:
Natalie Meyer (Staff Liaison),
Emily Baker (Energy Corps Member)
Call to Order
Changes to the Agenda
Meyer moved to table the website discussion until the next meeting. Seconded by Moore, others.
Approval of Minutes
None
approved
Public Comment
None
Action Items
Logo Design Request for Bids
Ranking of Bids
Scoring rubric introduced by Meyer and Andrus; rubric will give the group a common frame of reference
to discuss the logo submissions. Submissions scored on all the aspects we listed as requirements in our RFB.
Scoring:
Bid was received electronically by noon April 17, 2012 (5)
Representative
will participate in the community meeting on April 25 (5)
Logo portfolio and/or 3 examples of work (25)
Description of software (technical skills to produce vector-based files (15)
Have
or will obtain Bozeman City Business License (5)
Agree to submit logos in accordance with guidelines outlined (5)
Bid Price (lump-sum or hourly rate description, maximum price) (10)
Packet
of printed bids from all designers was distributed to all group members, along with a scoring rubric for each.
Paula Beswick asked how we can tell if a designer is local; Cyndy Andrus
answered that we cannot use designer location as criteria for choosing bids.
Group discusses how to use rubric; we will use the section on logo submissions to rank the relative visual impact of logos, not just note that they are present for full points.
Group
looked through their packets for about an hour, and considered bids carefully. Designers were ranked based upon this close reading, in the various categories on the score sheet related
to what we asked in the RFB.
Combining Individual Scoring
Group initially started by going around, and stating top 3 scores. This began to provide too large a list, so we began again
by having each group member list their top-scoring individual.
In this round, a shorter list of “top picks” emerged: Brad Bunker of Engine 8, Classic Ink, Chris Grinnel of Bearing the
Light, and Keri Thorpe.
Cyndy Andrus and Benjamin Bennett did not participate in the scored voting; both chose to recuse themselves due to what might potentially be perceived as a conflict
of interest. Andrus had used one designer for a personal project previously, and Bennett, as a graphic designer himself, knew virtually all the submitters,
Group went back to our scoring
rubrics to reassess the scores we had given these top picks. After a time to reassess our scores for these candidates, and ensure they were correct, all group members were asked to give
their scores for each candidate to Natalie Meyer.
Meyer tallied the scores from each group member (with the exceptions of Andrus and Bennett).
Brad Bunker: 538
Classic Ink: 526
Bearing
the Light: 490
Keri Thorpe: 520
Deliberations
The group then brought the bid prices into the discussion, in addition to how they had already been considered in the overall numeric score
for the bidders.
Brad Bunker: 538, $2475
Classic Ink: 526, $3500
Bearing the Light: 490, $1920 to 2880
Keri Thorpe: 520, $250
Emily Baker asked the group to consider whether we had taken
price into account enough; it was worth only 10% of the initial score, and she thought it should be given more weight. She thought perhaps the group should dive back into the logos,
and reconsider good work with a smaller bid, such as the work of John Wallace, which she liked. Some work received a lower score because they had not addressed things like the meeting,
working with the group, or submitting logos in accordance with guidelines outlined.
Paula Beswick voiced that we can’t assume someone will be able to come to the next meeting, on the
25th, or be willing to obtain a city business license as
required in the bid, unless they have specifically said so. Emily agreed that this is a good point.
Cyndy Andrus expressed that next time a city working group writes a similar bid request,
they should be sure to have more specific criteria in the bid, so all submissions can be sure to address the necessary topics.
Natalie Meyer reminded the group that the overall budget
for the group is $6000.
Group members voiced concern over spending half the budget on a logo; other members thought spending on a great logo could be worth it over time, for long-term
recognition, and potential fundraising campaigns, etc. Logos can run be incredibly expensive; Bennett informed the group that MSU’s logo cost near $40,000.
Emily Baker voiced her support
for keeping as much money as possible for future campaigns of the group; she was concerned about spending too much public money on branding and logo work.
Other group members expressed
that it could be worth it, to get a really great logo. The group loved the work of Engine 8, and members scored it the highest numerically on our evaluation sheets.
Jeff Moore said that
he loves Keri Thorpe’s work. He thinks it is very visually impactful. He thinks the work of Engine 8 and Classic Ink are phenomenal as well, and Engine 8 seems to speak really well.
However, with Thorpe’s proposal at 10% the price of these other two, the choice seems clear.
Group discussion arrived at Thorpe for our first choice of designer, based upon the combination
of her portfolio, price, and.
Cyndy Andrus then shared with the group that Keri Thorpe is a city employee, and there could be a potential perceived conflict of interest with picking
her, due to state statues relating to city employees doing consulting work for the city.
Andrus went to check with the city’s legal department on this issue.
Meeting adjourned with
this issue unresolved.
Adjournment – 10:50am