HomeMy WebLinkAbout05-24-12 Agency Selection Minutes5/24/12 Marketing Agency Selection Committee Meeting Minutes
Bozeman Chamber of Commerce Board Room
Committee members present: Dan Martin (CVB), Daryl Schliem (CVB,TBID, Chamber),
Tim Kulhman (TBID), Larry Lambert (TBID)
Staff: Jim Robbins (TBID,CVB)
Jim opened the meeting at 9:00 A.M
Disclosure: None, although it was decided that the agenda should be
posted on the city website. There was discussion as to whether this was considered a TBID committee meeting, no conclusion was drawn.
It was agreed that a chair was not necessary and
that the meetings would be primarily staff driven.
Jim explained the timeline. Now – June 15, Decide what goes in the RFP
June 15 –Jul 15th develop the RFP
July 15 – send out RFP
Late
July – schedule question and answer
Aug 15 – Collect proposals
Sept 1 – Select agency
There was much discussion about whether there was a need for a marketing agency and what the needs
were. It was concluded that the Chamber Tourism Division needed a marketing company to build creative’s, place digital advertising, place other type of advertising and create a promotional
video for the city.
There was general agreement that Windfall should continue to manage the website and social media for the time being.
The consensus was there was no need for
a marketing company to do branding or unification. Previous branding effort would be mandated on whatever agency was eventually selected.
There was discussion that enough work on strategy
had been done, and whether or not any money needed to be spent on strategy. Jim suggested that strategy had been recommended by all the marketing professionals he had spoken to. It
was decided that Jim and Daryl would put together all of the strategy efforts that been done and at the next meeting it would then be decided if strategy will be a part of the RFP.
The
next meeting was schedule for June 7th at 9:00 a.m.
Jim closed the meeting