HomeMy WebLinkAbout02-14-12 Tourism Business Improvement District MinutesBozeman Tourism Business Improvement District
Minutes of Meeting February 14, 2012
Chamber of Commerce Building, Bozeman Montana
Board Members: Tim Kuhlman (president), Andrew Ash,
Steve Sparks, Larry Lambert, Carl Solvie, Tom Stenzel (treasurer)
City Liason: Chris Mehl
Staff Present: Daryl Schliem (Executive Director) Jim Robbins (Sales Development)
Advisory
Board Members: Melanie Stocks, Sandra Hodge, Dan Rust
Public: Matt Sease, Darin Barbe (Bozeman Super 8), Colee Wingo (Garden Inn), Wanda Skinner (Days Inn), Mckenzie Treinen (Residence
Inn), Andy Butler (Wingate), Jason Bacaj (Chronicle), PollyAnna Synder (Blackhawks Baseball), Elias Harmon (Cmon Inn)
Tim Kuhlman opened the meeting at 12:06,
Disclosures: Andrew
disclosed that his children play baseball and will be involved in local baseball organization and that he may not participate in that baseball tournament discussion. Jim disclosed
his discussion with the board members previous to the meeting.
Introductions were made.
Public Comments: None
Financial Report: Daryl explained that long term liabilities don’t show
up in expense reports. There was discussion about the remaining available funds for the fiscal year. The TBID has $129,143.24 remaining assuming no money is put toward outstanding
debt.
Tournament Committee Report: Melanie Stocks reported that the tournament committee had under estimated their needed funds for fiscal year 2011-2012 and is seeking $20,000 to cover
an upcoming shortfall. Steve made a motion to provide the $20,000, Tom seconded, and all voice approved.
PollyAnna Snyder presented a grant request on behalf of the Blackhawks Baseball
and the Baseball Under the Big Sky Tournament. They are seeking $14,376. There were questions as to why they were seeking $14,000+ when the estimated shortfall will be approximately
$3,000. Steve motioned that the TBID fund the shortfall up to $8000. Motion seconded by Andrew. After discussion, the motion was withdrawn. A new motion was made by Carl to provide
$3,000 in seed money and provide up to another $5000 to match funds raised from restaurants, $1 to $1. The motion was seconded by Tom. All approved
There was a discussion of aligning
the TBID and CVB. This process would start with aligning marketing plans. Jim showed examples of the Billings aligned budget and the Kalispell aligned marketing plan. The board seemed
to agree with the direction Daryl and Jim are taking.
Jim presented the opportunity for the TBID to use $20,000, already set aside in the leisure budget, to compliment the CVB summer
leisure media campaign utilizing Mercury CSC ( the CVB Ad Agency). A motion was made by Carl to direct $20,000 towards the CVB summer marketing program. Larry seconded. All approved.
There
was discussion to provide matching funds for an Allegiant Air advertising program. A motion was made by Tom match the $2500 the CVB had dedicated to allegiant with another $2500. Seconded
by Carl. All approved.
There was discussion of Bozeman being named one of the top 25 ski towns in the world by national geographic,
Jim covered the sales report, stating that a multi-hotel
bid was being made to get a meeting in 2013. Jim had met the meeting planner at Meet National in D.C.
Jim set he would be setting up an NTA leads meeting.
Upcoming sales event include
the Destination Showcase and the International Pow Wow.
Tim ask for board members that want to be on a marketing agency selection committee to assist in the selection of a marketing
agency of record for the leisure media efforts of the CVB and TBID. CVB board members would also be asked to be involved. Larry and Tim volunteered.
Motion to adjourn was made by Carl,
seconded by Tom, all approved. Meeting adjourned at 1:43.