HomeMy WebLinkAboutRequest for Bids on Logo for the Bozeman Climate Partners_FinalCITY OF BOZEMAN
FINANCE DEPARTMENT
PO BOX 1230
BOZEMAN, MONTANA 59771
Request for Bids: Logo Development
LOGO DESIGN FOR BOZEMAN CLIMATE PARTNERS
APRIL 2012
The City of Bozeman (City)
is seeking the services of a qualified graphic designer to develop a logo to identify the projects and initiatives related to the Climate Action Plan. The logo will be developed in collaboration
with the Bozeman Climate Partners’ Communications Working Group.
Separate Requests for Bids (RFB) for LOGO DESIGN FOR BOZEMAN CLIMATE PARTNERS will be received by the City Clerk at
Bozeman City Hall at agenda@bozeman.net until 12:00pm MT, Tuesday, April 17, 2012.
Each entity submitting under this notice shall include a provision affirming in writing the submitting
entity will not discriminate on the basis of race, color, religion, creed, sex, age, marital status, national origin, or because of actual or perceived sexual orientation, gender identity
or disability in the exercise of contract should it be awarded to that entity. Each entity submitting under this notice shall also recognize in writing the eventual contract will contain
a provision prohibiting discrimination as described above and this prohibition on discrimination shall apply to the hiring and treatment of the Contractor’s employees and to all subcontracts.
The
City of Bozeman reserves the right to reject any and all bids, and to waive any informality in the bids received.
The CITY OF BOZEMAN is required to be an Equal Opportunity Employer.
DATED
at Bozeman, Montana, this 10th day of April, 2012.
Stacy Ulmen, CMC
Bozeman City Clerk
Project Background
In 2006, the Bozeman City Commission signed the U.S. Mayors' Climate Protection Agreement (MCPA). The MCPA is an agreement, initiated in 2005 by Seattle's Mayor Nickels
to reduce greenhouse gas emissions. Since signing the MCPA, the City of Bozeman has taken steps to develop action plans to reduce emissions at both the municipal and community level.
The
Municipal Climate Action Plan
In 2007, the City of Bozeman appointed a temporary Municipal Climate Task Force charged with completing a greenhouse gas emissions inventory and developing
recommendations to help the City of Bozeman reduce emissions in government operations. The Task Force reviewed items such as building operations, vehicle fleets, traffic lights, water
treatment, and water reclamation. After a year of study, in August 2008, the City adopted the Municipal Climate Action Plan (MCAP). This Plan outlines our goal to reduce greenhouse gas
emissions 15 percent below 2000 levels by 2020.
The Community Climate Action Plan
In January 2009, the City received a two-year grant to develop a community-wide plan aimed at saving
energy and reducing greenhouse gas emissions. In October 2009, the Mayor's Community Climate Task Force was appointed as a 15-member community stakeholder group representing a variety
of interests. The Task Force compiled a document known as the Community Climate Action Plan, which includes recommendations related to energy conservation in homes and businesses, low-carbon
transportation, waste reduction, and renewable energy production. This Plan was adopted by the Bozeman City Commission on March 28, 2011.
Bozeman Climate Partners
To help implement the
Community Climate Action Plan, the City formed a community working group charged with developing a communications and outreach strategy that will inspire residents, business owners,
and visitors to take action on the issue of climate change. This group, known as the Bozeman Climate Partners’ Communications Working Group, formed in January 2012 and is coordinated
by the City Climate Protection Coordinator. The group is currently working to develop a logo and brand for the program.
Purpose, Description, and Objectives
The Bozeman Climate Partners’
Communications Work Group is seeking submission for a logo to represent community climate action efforts to residents, businesses, and visitors in a variety of traditional and online
mediums. The process of selecting the new logo will be collaborative and will involve a diverse group of community volunteers. Community input and feedback will be an integral part of
the process. Upon completion of the logo design and logo usage guidelines documentation, the City of Bozeman will assume full responsibility of additional usage of the logo. All versions
of the final logo selection will become the sole property of the City of Bozeman.
Bid Guidelines
This is an open and competitive process.
Bids received after 12:00pm/noon MT, April 17, 2012 will not be considered.
Sub-contracting is not permissible.
Provisions in
this Request of Bids and the contents of the successful responses are considered available for inclusion in final contractual obligations.
Process Overview
Phase I – Bid Submission
and Evaluation
Designers, design firms and agencies with strategic logo creation experience are welcome to submit a proposal to design a logo that will be used to market the Bozeman
Climate Partners and the Community Climate Action Plan.
Bids are due no later than 12:00pm/noon MT, Tuesday, April 17, 2012.
Bids will be submitted electronically only to agenda@bozeman.net
with LOGO BID FOR BOZEMAN CLIMATE PARTNERS in the subject line.
Those submitting a bid to design a logo must meet the following requirements
Have a representative available to participate
in a community meeting in Bozeman, MT on 4/25/12.
Have a logo portfolio and submit three (3) examples of work, including a short description of the associated logo development strategy.
Have
the software, hardware, and technical skills to produce vector-based files.
Agree to submit logos in accordance with guidelines stated below.
Have or be willing to obtain a City of Bozeman
Business License if selected.
Bozeman Climate Partners’ Communications Working Group will assess the bids—those on the Working Group submitting a bid will not be eligible to participate
in the bid selection process. Any Working Group member choosing to submit a bid should disclose their relationship to Bozeman Climate Partners in their proposal.
Phase II – Logo Concept
Submission & Evaluation
The selected firm, upon acceptance of offer and signed agreement, will participate in a meeting with Bozeman Climate Partners’ Communications Working Group on
Wednesday, April 25th, 2012 at 9:00am to discuss logo concepts and brand strategy with the Working Group. The meeting will not exceed two hours.
The firm will then develop between three
and twelve logo concepts for the Working Group to review at a meeting on Wednesday, May 16, 2012 at 9:00am.
The Working Group will review the submitted concepts and the public may be
invited to comment in a variety of non-binding ways, including online comments and public displays.
Phase III – Final Logo Files
The chosen individual/design firm/agency will be compensated at 50% of the agreed bid price, upon acceptance of the contract terms and signed agreement.
The balance of the contract will be paid upon successful completion of the final logo files and the logo usage guidelines document.
Criteria & Deliverable Guidelines
Phase I – Bid Submission
The
due date for proposals is 12:00pm/noon on Tuesday, April 17, 2012. Those interested in submitting a bid should submit electronically to agenda@bozeman.net. Do not submit hard copy bids.
Include LOGO BID FOR BOZEMAN CLIMATE PARTNERS in the subject line.
Evaluation Criteria of Proposals
Portfolio review
Qualifications / recommendations
Deliverables
Bid price; if a lump-sum
proposal is not made, a description of hourly rates and maximum total price is required
At least three logos you have designed
Phase II – Logo Alternatives
The due date for logo alternatives
is 9:00am Wednesday, May 16, 2012. Initial logo alternatives should include designs that reflect the brand strategy, have visual impact and high design integrity.
Criteria of Logo Concepts
Incorporat
e the tagline “Building Relationships. Living Smart.”, but also work without a tagline.
Be submitted in color and black & white.
Work at multiple sizes, large and small.
Work in a variety
of media (print, online, clothing, outdoor, etc).
Include “Bozeman Climate Partners” as an integral part of the logo.
Reproduce well from vector-based files.
Deliverables
Logo versions
as outlined above
Files in vector-based digital EPS and JPG formats
Color version on white background
Color version on black background
Grayscale, and black and white version
Phase III – Final Logo Files
The due date for the final logo is Wednesday, June 13, 2012. There will be two
rounds of logo revisions included within the scope of the contract.
Deliverables
Files in vector-based digital EPS and JPG formats
Color version
Recommended color palette (PMS, CMYK,
RGB, grayscale).
Grayscale version
Black & white version
Contract Terms
The City of Bozeman staff liaison for the Bozeman Climate Partners’ Communications Working Group will negotiate
contract terms with the successful bidder chosen to submit logo concepts. All contracts are subject to review by legal counsel, and the project will be awarded upon signing of an agreement
or contract, which outlines terms, scope, and other necessary items.
Timeline (estimated)
4/10/2012 RFB issued to public
4/17/2012 Bids due
4/18/2012 Firm selected to make logo submissions
4/25/20
12 Firm meets with Working Group to discuss concepts
5/16/2012 Firm submits between three and twelve logo concepts to Working Group
5/17/2012 Selected logo concepts posted online and
in public spaces for community input
6/1/2012 Community input deadline. Logo editing input delivered to firm by Working Group.
6/6/2012 Edited versions of the Logo reviewed by Working
Group. Final editorial input to firm.
6/20/2012 Final logo files delivered to Working Group by firm.
Point of Contact
Any question or comments should be directed by email to:
Natalie
Meyer
Climate Protection Coordinator
City of Bozeman
nmeyer@bozeman.net
Do not send hard copies of any portfolios. They will not be returned.