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Local governments reevaluating how they work with developers, companies looking to move to
Gallatin Valley
By JASON BACAJ
Chronicle Staff Writer
Sitka Gear's search for a new headquarters began shortly after the
outdoor apparel company's leaders realized their San Francisco
Bay area base clashed with the business' burgeoning image.
Last August, Sitka began looking around the mountain West for a
.. ti town more in tune with its roughly 10-employee operation. It had
been in touch with Prospera Business Network since April, when
the two organizations crossed paths at a Bay area event hosted by
Montana Ambassadors, a state-run nonprofit economic
development organization.
The connection planted Bozeman in the minds of the
company's leadership as they came closer to making a
decision on relocating. It also helped that some Sitka
workers, such as designers and sourcing team members,
were already living in Bozeman, said Kevin Sloan, CEO of
Iwo Sitka whose wife grew up in Bozeman.
Soon, the company settled on Bozeman. It reached that
decision in part because the valley is a great testing ground for its products and already
has some folks here but also because of the city's technology infrastructure and the
local airport, Sloan said.
Once the decision was made, Sloan got in touch with Montana Avenue Partners, the
developers of the building complex on the corner of North Rouse Avenue and Oak
Street. Sitka needed to move its operations quickly, wanted to be in a new building by
April and needed to know if that was possible.
The developer contacted city economic development director Brit Fontenot. Within days,
a group of representatives from the planning, building, engineering and fire
departments, as well as Fontenot, met with the developer and Sloan to figure out what
each person and department needed to get the project done on time. Everyone at the
meeting gained a concept of the big picture Sitka was trying to achieve, Fontenot said.
"We had a timeline to try to pull this off and it was fairly short," Sloan said. "And it looks
like we're going to do it."
PUTTING THE PAST BEHIND THEM
Doing business with local government wasn't always this way. "Smooth" and "painless"
were often the opposites of words chosen by business people to describe the process
of approaching Bozeman officials to build or move into town.
The city set strict mandates on landscaping and building design, among other things. It
basically said that if you want to do business in Bozeman, you have to do it the way
Bozeman's government wants, said Jeff Krauss, deputy mayor.
Mystery Ranch, a local backpack manufacturer, moved out of the city several years ago
because of what the company viewed as irrational city regulations and arrogant
planning department employees.
"We still have a few nicks and dents," said Gary Gullickson, Mystery Ranch's
government relations official.
But the company decided to move back into town recently after city officials approached
the company founder. It's currently operating out of a building on Evergreen Drive.
It wasn't only the city that was difficult to work with. It's "no secret" the city and county
have had differences, County Administrator Earl Mathers said at a local chamber of
commerce breakfast. But the recession has brought the two governments together and
let them put differences in the past to focus on the future.
"If we would've talked about needing an economic development office in 2005, the
response... would've been just get the hell out of the way," Sean Becker, Bozeman
mayor, said at a local chamber of commerce breakfast.
The economic development team that met with Sitka and the property developer is one
of several new practices instituted by the city of Bozeman, Gallatin County and other
local governments in the area to promote economic development.
"Just getting out of the way is not enough today," Becker said. "We want folks to be able
to invest in our community in creative ways that we can't see right now."
REINVENTING GOVERNMENT AT EVERY STEP
In the last year or so, Bozeman named Fontenot its economic development director, a
position that facilitates conversation between business and areas of city government.
The city also created the Economic Development Council and worked with several local
organizations to create the Gallatin Business Resource Network, a website for
businesses interested in the area. And the city helped develop the site selector, a state
website that enables localities to make data — such as vacant properties and the
Realtors marketing them — available in real-time, Fontenot said.
The planning department made changes around the same time, said Chris Saunders,
assistant planning director.
The planning department's changes came in three main parts, the first of which
concerned annexation. The city worked with the Legislature to remove state-level
procedural steps from the annexation process, provided the landowner and the city are
in favor of an annexation, Saunders said.
It also simplified subdivision regulation by removing a public hearing step from
subdivision development. The planning department also changed local ordinances to
allow developers to modify or reconfigure up to a block's worth of houses without having
to go through the entire subdivision approval process, Saunders said.
Saunders said the city changed what type of projects can be reviewed administratively.
The city also changed requirement for multi-phase projects so that developers only
have to submit a specific plan for the first phase of the project. A generalized plan is all
that's needed at first for future phases.
"We don't simply just want to have a book of rules and we look at the book of rules and
we tell you what the book of rules are," said Tim McHarg, city planner. "We want to
understand what your goals are."
Gallatin County administrators have gotten into the economic development game as
well. The county played a pivotal role in reestablishing the Northern Rocky Mountain
Economic Development District last fall. The district is funded in part by the federal
Economic Development Administration and local governments.
The county planning department has focused on community building in areas like
Churchill and Gallatin Gateway. About $15,000 was raised for a silo in Churchill, and
grants were secured to build a sewer system in Gallatin Gateway with help from the
planning department, said Warren Vaughn, county planner.
It all sounds top-heavy and cumbersome, Becker said. But that's because local
government had to be reinvented at "every step along the way," he said.
IMPOSSIBLE TO POSSIBLE
The changes appear to be working.
Barry Brown, co-manager of Montana Avenue Partners, said the city's approach to
business has improved significantly.
"Our previous experiences were at a time of extremely high growth, and the city was in
a position to be a little bit more, more demanding," said Brown, who's dabbled in
development for about six years. "The perception was they were out to slow things
down.
"There were a lot more projects in place. To do what we did this last time would've been
virtually impossible."
Brown said the meeting that took place a few days after Montana Avenue Partners first
approached the city about the Sitka project was crucial to helping Bozeman realize the
Sitka timeline and respond accordingly. There's no way the city could have worked with
those time requirements in the past, Brown said.
It also helped that the developers had previously worked with Brian Krueger, associate
planner. Brown and his partner had a building designed already; the plans only needed
updating to match the Sitka's needs, Krueger said.
Sloan expects his company to move into its new building off North Rouse Avenue in the
first week in May. He's hired three local people already, is actively searching for another
and expects to hire several more by summer.
All the company's employees have made the move from the San Francisco area to
Bozeman, he said. They're currently working in an office west of Bobcat Stadium.
Shortly after Sitka moves in, Brown expects a restaurant, a wellness business and an
office user to open business on the first floor of the building built for Sitka.
The experience of Sitka and Brown underscores the goal of economic development
efforts by the local governments. It's intended to create an environment in which
businesses can succeed and a strong base for the local economy, said Chris Kukulski,
city manager.
"It's showing Oracle how it is that (RightNow Technologies) created a $1.5 billion
company out of nothing in Gallatin County and why this is a smart place to invest in,"
Kukulski said.
Jason Bacaj may be reached at jasonb @dailychronicle.com or 582-2635.
Photo by Nick Wolcott/Chronicle - The Northside Granary off of North Rouse Avenue
will be the home to Sitka Gear in April.