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HomeMy WebLinkAbout02-29-12 Community Action Plan Community Engagement and Outreach Working Group Minutes CAP Community Engagement & Outreach Working Group Meeting Minutes February 29, 2012, g:ooam Bozeman City Hall, Madison Conference Room Members Attending: Jay Sinnott,Jeff Moore, Nick Bentley, Rob Pudner, Kristin Walser, Kathy Powell, Paula Beswick, Benjamin Bennett, Cyndy Andrus(Commission Liaison), Staff Present: Natalie Meyer(Staff Liaison) A. Call to Order B. Changes to the Agenda C. Approval of Minutes Approved D. Public Comment None E. Special Presentations a. Jay Sinnott presented information on Park City, UT website Web link is parkcitygreen.org. It was established by the City and the Park City Foundation. They appear to be 2 to 3 years ahead of Bozeman in the area of sustainability and it's an impressive website with tools for individuals, carbon calculators,water calculator, waste calculator, kid's calculator.There is a Save our Snow campaign and a Facebook page. With the calculators, you can set your own baseline and it lists the things you can do to reduce your impacts.There are tips on a low carbon diet,things you can do to save at home. There are big visual icons throughout and a Kid's Zone. Page can be found through city sustainability page; primarily non-profit funded. b. Kristin Walser presented information on Ann Arbor, MI website Ann Arbor has 117,000 people.They first developed their CAP in 2003, but they are just now specifically working on it. They are known for being green with recognitions, such as the Solar American Cities award. Website has large icons presented various programs with catchy names, such as Caulk is Cheap, Air Seal the Deal, Pass on the Gas, and PACE yourself. One program is referred to as A2 Energy that has pages with tips for landlords, renters, commercial owners, and homeowners. Prior Design did the web design.The content is free to be used, but not the graphic design. They had a non-profit agency develop the content. "Lighten Up" is listed as one of the tag lines.There is a program called E-peeps,which is the primary interactive element on the page. It lists green contractors & auditors.Amherst, Mass had a relatively bad site. Kristin also explored Efficiency 2.0's website, which is a company that can calculate what you have; personalized recommendations, social context stuff to display energy savings; approach. First Fuels is another company that does this work for industry; i. Jeff Moore- USB fund with $50M, a similar company made a presentation for State of Montana and NWE, but not sure if NWE would be willing to provide the utility date. c. Rob Pudner presented information on the Austin,TX website Cool Austin.org is the re-direct page and is easy to remember. In 2007 Austin started their climate protection program,which spearheads all the initiatives.There is lots of marketing, no actual plan, but comprehensive efforts.The program is integrated into everything, but there is no specific department managing the program. They have a bunch of categories listed and the links bring you into the department programs, such as urban Austin,Austin Climate Protection Program, Cool Austin. Cool Planet, and making Austin Livable. There are two versions of the carbon calculator: simple and expanded.There is a login page under "My community", which might have social interaction page. One interesting program is that a local business can apply to be a green business, if granted, get use of city sustainability logo, is advertised on the website, and recognized through awards. Recognizing what people are doing through awards is a positive way to promote sustainability.There is a speaker's bureau forum.They also have a Green Gems map that recognizes the city's most sustainable sites. i. Jeff Moore mentioned that the Governor's Energy Intern program could be used to hire someone to manage the website. Nick Bentley again mentioned that the site could be more easily managed if we use Word Press. Benjamin Bennett noted that it might be difficult to host something like a carbon calculator on Word Press. d. Cyndy Andrus presented information on the Eugene, OR website Eugene, OR has plain on website with no visuals or interactions to speak of. She could not readily find a complete sustainability website, but she did find a report. Without seeing anything, one just leaves the site. Cyndy instead shared a conservation video from National geographic's Jonathan Churlo (sp?) related to the choices we make as a society. i. Could show local images of Bozeman in same way- Hyalite versus developed areas with magpies and trash. e. Paula Beswick presented information on Chicago, IL website Chicago has changed significantly since Mayor Daly.The website is easy to find and there is so much its overwhelming.They have the Chicago Climate Action Plan.The site lists multiple reports, lots of PDFs and there is no visible tagline. However, they have 5 strategies that are repeated throughout the site: Energy Efficient Buildigns, Clean & Renewable Energy Sources, Improved Transportation Options, Reduced Waste & Industrial Pollution, and Adaptation. Since Chicago is so much bigger than Bozeman, she checked into Hanover, NH as a city that is more comparable to Bozeman.There are 11,000 people and it was named the 6th best place to live in US. There is access to skiing & recreation.There was nothing on the Hanover webpage; but found she found information on Hanover.org. There are large picture icons representing various programs, such as Kiosks around town, events, community yard sales, take action, school district, faith communities, businesses, self study; power up and power down.They have a slogan related to "Global vision, regional connections". Some of the links go to outside resources such Choose Reality. There are also small discussion groups and events. f. Jeff Moore noted that we were running out of time, but recommended that everyone check Clean Energy Durham, NC as another good example. g. Kathy Powell reported on the Keep Winter Cool campaign at Big Sky and Bridger Bowl. Both resorts have website and good signage on the slopes.The full title is "Keep Winter Cool-Sustainable Slopes. NRDC and a few other agencies helped develop the program. If we want to learn more, Doug Wales at Bridge Bowl would be a good resource. Park City joined the program because it is projected that they will not have snow there by the end of the Century. F. Positioning Statement and Core Values Benjamin Bennett presented the subcommittee's work on the title, positioning statement, and core values. The group was looking for words that presented us and would be easy to find on web with keywords.The title: Bozeman Climate Partners.This opens the door to businesses and homeowners to help them do what they need to do. BozemanClimatePartners.com would be easy to remember and own. Paula Beswick also noted that the word "Climate" is also indicative of our economic viability, the "climate" of Bozeman for Zoot and Sitka matters because it is the reason we all want to be here. Positioning Statement: "Building Relationships. Living Smart." Enforcing the relationships aspect; living smart, doing things more intelligently—not bleeding edge of curve; but changing priorities. Some discussed a third element, such as "Being Healthy". Other alternatives, such as: "Living Smart.Taking Action" was explored, but group collectively decided to leave the statement as presented. Core Values: Create We generate opportunities for open dialogue and participation. Connect We engage with local groups or individuals to empower their efforts, no matter how big or small. Inspire We encourage positive environmental stewardship. Act We take action to protect environmental assets that won't wait for convenience. Kristin Walser suggested that Act be revised to say"Take action now to protect our environmental assets. Others felt we needed to spend more time on the sentence supporting"Inspire" . At 10:25, Paula Beswick and Nick Bentley made a motion to vote on the name and positioning statement only.All members present voted in favor of: Bozeman Climate Partners Building Relationships. Living Smart. The group agreed to further revise the Core Values and vote on these at the next meeting. G. FYI/Discussion: Paula Beswick announced that Scott Christenson with the Greater Yellowstone Coalition would come speak to the group during the meeting on March 21St Natalie Meyer asked working group members to read about the "I'm Cool" program that Kathy Powell described during the last meeting. Nick Bentley said that he would create a new document on the Facebook group page for everyone to post their ideas related to developing the logo and brand. Please add your ideas before the next meeting on March 7tn H. Adjournment Meeting adjourned at 10:37 am.