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HomeMy WebLinkAbout01-18-12 CAP Community Engagement & Outreach Working Group Minutes CAP Community Engagement & Outreach Working Group Meeting Minutes January i8, 2o3.3., 6:oo pm Bozeman City Hall, Madison Conference Room Members Attending: Hattie Baker, Jay Sinnott,Jeff Moore, Myla Kelly, Nick Bentley, Otto Pohl, Rob Pudner, Kristin Walser, Kathy Powell, Emily Baker, Paula Beswick Staff Present: Cyndy Andrus(Commission Liaison), Natalie Meyer(Staff Liaison) A. Call to Order, Introductions B. Changes to the Agenda None C. Approval of Minutes Approved D. Public Comment None E. Special Presentation—Benjamin Bennett of Massive Studios a. Discuss questions: Bennett led a discussion on brand positioning for the Community Climate Action Plan. Bennett encouraged the group to consider, "What does the public want from us?", "What do they hear from us?" Bennett advised that we speak in simple terms and be clear, cohesive, and ahead of the curve.The group contributed answers to the following assigned questions: i. Who are you? liaison outdoor enthusiasts community progressive minded inspired educators active participants consumers parents concerned for the future 2.What business are you in? leadership role creating a better community facilitators public education concerned citizens reduction of greenhouse emissions behavior changers building a better Bozeman 3. For whom (what people do you serve)within your business? the fence sitting middle local businesses "too busy" people residents government buildings(their power consumption) children as influencers 4.What's needed by the market you serve? role models role model locations creditable information,facts make it easy a reason why to participate make it cost efficient make financing available outreach feedback ownership in the process awareness needs to compliment people's lifestyle slowing down betterment mascot-the Pica to be seen on buses, recycling centers, etc. 5.Against whom do you compete? lethargy inertia low energy bills feeling small, being of no influence lack of power not high priority no thought leadership anti-trust"what climate change?" old (not good) behaviors pervasiveness 6.What's different about your business? we are local diversity emotion the return is both financial and personal stability(sustainability) access unity participation economic vitality 7.What unique benefit is derived from your product or services? pride understanding measures vision better health save money we safe guard future generations Definitions: Core values are the overarching values of the group. Position statements serve as the anchor with the audience. Mission statements are the more verbose extended statement to the audience. The group discussed the target audience. Several suggested the"fence sitting"middle is the target. Pudner also suggested that local businesses are the target because their influence will trickle down to households. Beswick countered that we can't reach out to businesses only because businesses are already strained in this economy. We have to make inroads with every major segment of the population. Beswick and Sinnott noted that we need to provide factual, reliable factsheets for residents on issues relevant to"In my home...", "In my business..." A discussion about the group's goals raised questions about whether the City is aiming to be a thought leaders on climate change, a clearinghouse of all local environmental activities, or are we helping people to act to reduce greenhouse gas emissions. Bennett asked the group to contemplate touch points for communication in which people can be made aware of their behavior. Example: When wishing to influence driving behavior, reach out to driver's education teachers. The group discussed teachers and children as influencers, as well as unexpected or unlikely role models being especially effective. Several position statements were discussed during the meeting: "Building a Better Bozeman"(Baker) "We've Got the Power"(Walser) "Keep Bozeman Cool"(?) b. Next steps and assigned tasks Bentley is going to set up a Facebook group for the Communications Working Group.This will allow us to communicate between meetings and exchange ideas. Bennett challenged each working group member s to submit 5 core values for the group and io position statements by Tuesday,January 9th. Members can send their lists to Natalie or post on the Facebook page and Natalie will compile this list for Ben. F. Meeting adjourned at ii:ooam.