HomeMy WebLinkAbout2010 Pilot Light Campaign Summary, Bicycle Advisory Board
BABAB 2010 Pilot Light Campaign
Summary (from July 2010 meeting and updates based on August meeting):
1.Campaign Goals
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More attention to BABAB
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Emphasis on following the law
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Increase safety and awareness
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Kudos to the city
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Distribute all lights we have bought before snow flies in 2010
2.Modes of Distribution/Advertising
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3x5 cards attached to lights (August meeting we changes this to stickers). May revise but
seeing how sticker/labels go
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Poster 36x40 advertising campaign to have at evetns
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Post on NING. Let members know
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Presence at series of events (see #3)
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Involvement and distribution by bike board partners
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Police
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Bike Kitchen
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NECCO
3.Events
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Bike-in movies at Story Mansion
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Shakespeare in the Park (if we haven't missed it)
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Cat-a-palooza (early September)
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Night-time police patrols
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Music on Main
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Sweet Pea
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Bike Week 2011
Details
Possible Card Info:
You should have a light, it is the law
Go to Bike Kitchen to install
Advertise bikebozeman.ning.com
Target Groups
Night-time riders