HomeMy WebLinkAbout02-16-10 Tourism Business Improvement District Minutes, Special Meeting
Tourism Business Improvement District
Minutes of SPECIAL Meeting, February 16, 2010, Noon
Chamber of Commerce Building, Bozeman Montana
Present: Daryl Schliem (Executive Director) Cyndy Andrus, Marketing Director
Board Members: Andrew Ash, Lynn Bendz (sec), Tim Kuhlman, Mark Jones (chairman), Carl Solvie, Tom
Stenzel (treasurer), Steve Sparks
Advisory Board Members: Dan Martin (Karst)
Mercury Advertising: Maclaren Latta & Caitlin Magbee
City Commission Liaison: Chris Mehl
Public: Larry Lambert (Super 8)
Mark Jones opened this special meeting by asking for .public comment: there was none.
The only order of business was consideration of the short term advertising goals presented by
Maclaren Latta from Mercury CSC. This involves co-advertising with the State of Montana over a 6 week
time span, beginning the week of May 3. The ad would highlight Bozeman events each of the weekends
and urge Montana residents to travel here for those activities. The ads would run weekly in Great Falls,
Missoula, Butte, Helena, Billings, & Hamilton. The media cost would be $11,326 plus $3000 for creative
management of the campaign by Mercury Advertising. There were many questions and comments.
Pro:
It can be tailored for Bozeman and ready to launch. The cost is very beneficial with the state picking
up a major share of the newspaper bill. Mercury Advertising is very knowledgeable and experienced with
this type of promotion. With the newspaper ad, people will be directed to a web site for more information,
and the number of hits on this web site can be tracked. The ad itself will be very polished and professionally
designed.
Con:
The results may be will be hard to determine--how many “beds n’ heads” did we get out of this
money? Could another advertising agency be more competitive? We do not have an alternative plan if we
don’t go with this proposed one.
Steve Sparks motioned that we approve and pay for the proposed spring campaign by Mercury Advertising,
but with the understanding that a full accounting of the results be presented to the board at the conclusion of
the multi-week activity. Tom Stenzel seconded, and there was unanimous voice approval.
Daryl Schliem said we should form a subcommittee to plan some long term promotion goals. However,
he needs to talk to the city attorney about the legalities of a subcommittee making decisions without the
input of the board and the general public. And we still need to meet with him about the tiered tax
structure that has been proposed by Larry Lambert. So Daryl will arrange a meeting with the city
attorney and let Steve Sparks and Lynn Bendz knows the time and place.
Meeting to adjourn at 12:35pm motioned by Andrew Ash, seconded by Tom Stenzel, all voice approved.
Next meeting March 10, 2010 City Hall, noon.