HomeMy WebLinkAbout2010 Tourism Business Improvement District Work Plan
Commission Memorandum
REPORT TO: Honorable Mayor and City Commission
FROM: Cyndy Andrus, Executive Director of the Tourism Business Improvement
District
SUBJECT: 2010 Tourism Business Improvement District Work Plan and Budget
MEETING DATE: October 19, 2009
AGENDA ITEM TYPE: Action
RECOMMENDATION: Approve the 2010 Tourism Business Improvement District Work
Plan and Budget as presented.
BACKGROUND: It is the understanding of the TBID board that no assessment can occur until
a work plan and budget is presented to the City Commission. Below is a very general work plan
that after a comprehensive strategy has been completed including goals, priorities and tactics, a
more detailed budget and work plan will be presented.
Purpose
The purpose of the Bozeman Tourism Business Improvement District as defined by section 7-12-
110 of the Montana Code Annotated:
Ø Serve a public use
Ø Promote the health , safety, prosperity, security and general welfare of the inhabitants of
the district and of the people of the state;
Ø Be of special benefit to the property within the boundaries of any district created pursuant
to the provisions of this part;
Ø Aid in tourism promotion and marketing within the district
Strategy
Develop a comprehensive strategy for the Bozeman Community that clearly defines what
Bozeman is as a travel destination and who is the target audience visiting the area. The
strategy would include the development of a marketing overview that outlines the
mission of the TBID, its goals, objectives, target audience, priorities and overall strategic
approach for attracting travelers to Bozeman.
Administration
The intent of the administrative budget is to cover costs incurred in the implementation of
projects funded by the TBID. Administrative expenses may include but are not limited to the
following:
Accounting fees, Bank Charges, Benefits (insurance, retirement), books and reference materials,
commercial transportation tickets, equipment (computer, adding machine, copy machine, phone,
peripheral equipment, software, postage meter, camera, film purchase and processing, janitorial
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services, legal fees, maintenance contracts for equipment, meeting rooms, office supplies,
reasonable costs for coffee breaks during meeting of the TBID, registration fees for professional
development, rent, salaries, storage, travel expenses (mileage and meals at state rate. Rooms are
eligible at full cost), utilities,
Marketing/ Advertising
GOALS
Ø Showcase Bozeman’s proximity to one of our states’ natural wonders, Yellowstone
National Park. Promote Bozeman as a “home base” while planning day trips
Yellowstone and other points of interest around the area
Ø Promote citywide events
Ø Increase four-season revenues to Bozeman focusing on the high-value low impact
visitors as defined by the Montana tourism and Recreation Strategic Plan, including the
geotraveler *who appreciates the products and services that Bozeman has to offer.
Marketing Expenses may include but not limited to:
Ø Brochures, travel guides, image pieces, maps
Ø Region or national print and electronic advertising campaigns
Ø Direct Mail pieces
Ø Press/ Familiarization trips
Ø Promotion of Special Events
Ø Consumer travel or trade shows
Ø Film/Video promotion
Ø Visitor Information center staffing
Ø Travel, Meals, lodging which are a necessary component for the successful component of
a project
Ø Internet page/site development/banner advertising
Ø Market research
Ø Contracted services for distribution
Ø Membership and Accreditation services
Sponsorships/Tournaments
GOALS
Ø Promote Bozeman as the Sports Mecca for Southwest Montana by promoting citywide
tournaments,
Ø Sponsor citywide sporting events
Sponsorship/Tournament Expenses may include but are not limited to:
Ø Tournament bidding
Ø Tournament program advertising
Ø Contract services
Ø Transportation, shuttle service
Ø Sponsorships of citywide sporting events
*geotourism/geotraveler Tourism that sustains or enhances the geographic character of
the place being visited including its environment, culture, heritage, landmarks and the
well-being of its residents.
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2010 Tourism Business Improvement District Budget TBID
REVENUE: Assessments Collected 11/2009 and 5/2010 $0
EXPENDITURES:
Administration $0
Tournaments/Sponsorship $0
Marketing/Advertising $0
Remainder $0
2011 ANTICIPATED Tourism Business Improvement District Budget TBID
REVENUE: Assessments Collected 11/2010 and 5/2011 $450,000
EXPENDITURES:
Administration Costs ($150,000)
Tournaments/Sponsorship ($40,000)
Marketing/Advertising ($260,000)
Remainder $0
*** Modified by A. Rosenberry 10/15/09
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