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Professional Services Agreement for Bozeman Study Commission Ballot Education Campaign
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PROFESSIONAL SERVICES AGREEMENT
THIS AGREEMENT is made and entered into this 13th day of May, 2026 (“Effective Date”),
by and between the BOZEMAN STUDY COMMISSION (BSC) existing under 7-3-173, MCA, 121 North
Rouse Street, Bozeman, Montana, with a mailing address of PO Box 1230, Bozeman, MT 59771,
hereinafter referred to as “BSC,” and, Danegeld, LLC, hereinafter referred to as “Contractor.” BSC
and Contractor may be referred to individually as “Party” and collectively as “Parties.”
In consideration of the mutual covenants and agreements herein contained, the receipt and
sufficiency whereof being hereby acknowledged, the Parties to this Agreement agree as follows:
1. Purpose: BSC agrees to enter this Agreement with Contractor to perform for BSC
services described generally as a ballot education campaign further elaborated upon in the Scope
of Services attached hereto as Exhibit A and by this reference made a part hereof.
2. Term/Effective Date: This Agreement is effective upon the Effective Date and will
expire on the 31st day of March 2027.
3. Scope of Services: Contractor will perform the work and provide the services in
accordance with the requirements of the Scope of Services (see Exhibit A). For conflicts between
this Agreement and the Scope of Services, unless specifically provided otherwise, the Agreement
governs.
4. Payment: BSC agrees to pay Contractor the amount specified in the Scope of
Services. Any alteration or deviation from the described services that involves additional costs above
the Agreement amount will be performed by Contractor after written request by BSC and will
become an additional charge over and above the amount listed in the Scope of Services. BSC must
agree in writing upon any additional charges.
5. Contractor’s Representations: To induce BSC to enter into this Agreement,
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Contractor represents and warrants:
a. Contractor has familiarized itself with the nature and extent of this Agreement, the
Scope of Services, and with all local conditions and federal, state, and local laws, ordinances, rules,
and regulations that in any manner may affect cost, progress, or performance of the Scope of
Services.
b. Contractor has the experience and ability to perform the services required by this
Agreement.
c. Contractor will perform the services in a professional, competent, and timely manner
and with diligence and skill.
d. Contractor has the power to enter into and perform this Agreement.
e. Contractor’s performance of this Agreement must not infringe upon or violate the
rights of any third Party, whether rights of copyright, trademark, privacy, publicity, libel, slander, or
any other rights of any nature whatsoever, or violate any federal, state, and municipal laws.
Contractor agrees BSC will not determine or exercise control as to general procedures or
formats necessary to have these services meet this warranty.
6. Independent Contractor Status: The Parties agree that Contractor is an independent
contractor for purposes of this Agreement and is not to be considered an employee of BSC for any
purpose. Contractor is not subject to the terms and provisions of BSC’s personnel policies handbook
and is not considered a BSC employee for workers’ compensation or any other purpose. Contractor
is not authorized to represent BSC or otherwise bind BSC in any dealings between Contractor and
any third Parties.
Contractor must comply with the applicable requirements of the Workers’ Compensation
Act, Title 39, Chapter 71, Montana Code Annotated (MCA), and the Occupational Disease Act of
Montana, Title 39, Chapter 71, MCA. Contractor must maintain workers’ compensation coverage for
all members and employees of Contractor’s business, except for those members who are exempted
by law.
Contractor must furnish BSC with copies showing one of the following: (1) a binder for
workers’ compensation coverage by an insurer licensed and authorized to provide workers’
compensation insurance in the State of Montana; or (2) proof of exemption from workers’
compensation granted by law for independent contractors.
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8. Labor Relations: If any labor problems or disputes arise during this Agreement, which
cause any services to cease for any period of time, Contractor agrees to take immediate steps in its
discretion, at its own expense and without expectation of reimbursement from BSC, to alleviate or
resolve all such labor problems or disputes. Contractor bears all costs of any related legal action.
Contractor must provide immediate relief to BSC so as to permit the services to continue at no
additional cost to BSC. Contractor acknowledges and agrees that BSC will not be a Party to any labor
disputes between Contractor and any subcontractors or third Parties.
9. Indemnity: For other than professional services rendered, to the fullest extent
permitted by law, Contractor agrees to release, defend, indemnify, and hold harmless the BSC, its
agents, representatives, employees, and officers (collectively referred to for purposes of this Section
as the BSC) from and against any and all claims, demands, actions, fees and costs (including
attorney’s fees and the costs and fees of expert witness and consultants), losses, expenses, liabilities
(including liability where activity is inherently or intrinsically dangerous) or damages of whatever
kind or nature connected therewith and without limit and without regard to the cause or causes
thereof or the negligence of any Party or Parties that may be asserted against, recovered from or
suffered by the BSC occasioned by, growing or arising out of or resulting from or in any way related
to: (i) the negligent, reckless, or intentional misconduct of Contractor; or (ii) any negligent, reckless,
or intentional misconduct of any of Contractor’s agents.
For the professional services rendered, to the fullest extent permitted by law, Contractor
agrees to indemnify and hold the BSC harmless against claims, demands, suits, damages, losses, and
expenses, including reasonable defense attorney fees, to the extent caused by the negligence or
intentional misconduct of Contractor or Contractor’s agents or employees.
For any labor problems or disputes or any delays or stoppages of work associated with such
problems or disputes, Contractor must indemnify, defend, and hold the BSC harmless from any and
all claims, demands, costs, expenses, damages, and liabilities arising out of, resulting from, or
occurring.
Contractor’s obligations in this Section must not be construed to negate, abridge, or reduce
other rights or obligations of indemnity that would otherwise exist. The indemnification obligations
of this Section must not be construed to negate, abridge, or reduce any common-law or statutory
rights of the BSC as indemnitee(s) which would otherwise exist as to such indemnitee(s).
Contractor’s indemnity under this Section must be without regard to and without any right
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to contribution from any insurance maintained by BSC.
Should the BSC be required to bring an action against Contractor to assert its right to defense
or indemnification under this Agreement or under Contractor’s applicable insurance policies
required below, the BSC must be entitled to recover reasonable costs and attorney fees incurred in
asserting its right to indemnification or defense but only if a court of competent jurisdiction
determines Contractor was obligated to defend the claim(s) or was obligated to indemnify the BSC
for a claim(s) or any portion(s) thereof.
In the event of an action filed against the BSC resulting from the BSC’s performance under
this Agreement, the BSC may elect to represent itself and incur all costs and expenses of suit.
These obligations must survive termination of this Agreement and the services performed
hereunder.
10. Insurance: In addition to and independent from Contractor’s indemnity obligations
under Section 9, Contractor must, at Contractor’s expense, secure insurance coverage through an
insurance company or companies duly licensed and authorized to conduct insurance business in
Montana which insures the liabilities and obligations specifically assumed by Contractor in this
Section. The insurance coverage must not contain any exclusion for liabilities specifically assumed
by Contractor in Section 9.
The insurance must be occurrence-based, and cover and apply to all claims, demands, suits,
damages, losses, and expenses that may be asserted or claimed against, recovered from, or suffered
by BSC without limit and without regard to the cause. Contractor must furnish to BSC an
accompanying certificate of insurance and accompanying endorsements in amounts not less than
as follows:
• Workers’ Compensation – statutory;
• Employers’ Liability - $1,000,000 per claim; $2,000,000 per occurrence;
• Commercial General Liability - $1,000,000 per claim; $2,000,000 per occurrence;
• Automobile Liability - $1,000,000 per property damage claim and $1,000,000 per
bodily injury claim; $2,000,000 per accident; and
• Professional Liability - $1,000,000 per claim; $2,000,000 per occurrence.
The above amounts must be exclusive of defense costs. BSC must be endorsed as an
additional insured on a primary non-contributory basis on the Commercial General, Employer’s
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Liability, and Automobile Liability policies. The insurance and required endorsements must be
approved by BSC and must include no less than a thirty (30) day notice of cancellation or non-
renewal. Contractor must notify BSC within two (2) business days of Contractor’s receipt of notice
that any required insurance coverage will be terminated or Contractor’s decision to terminate any
required insurance coverage for any reason.
BSC must approve all insurance coverage and endorsements prior to Contractor
commencing work. Alternative: Contractor must provide BSC a certificate of insurance prior to
commencing work. BSC must approve the limits shown on the certificate prior to commencing
work. BSC’s approval of the limits does not relieve Contractor of Contractor’s obligation to ensure
the insurance meets the requirements.
11. Waiver of Claims: Contractor also waives any and all claims and recourse against BSC,
including the right of contribution for loss or damage to person or property arising from, growing
out of, or in any way connected with or incident to the performance of this Agreement except
“responsibility for [BSC’s] own fraud, for willful injury to the person or property of another, or for
violation of law, whether willful or negligent” as per 28-2-702, MCA.
12. Termination for Contractor’s Fault:
a. If Contractor refuses or fails to timely do the work, or any part thereof, or fails to
perform any of its obligations under this Agreement, or otherwise breaches any terms or conditions
of this Agreement, BSC may, by written notice, terminate this Agreement and Contractor’s right to
proceed with all or any part of the work (“Termination Notice Due to Contractor’s Fault”). BSC may
then take over the work and complete it, either with its own resources or by re-letting the contract
to any other third Party.
b. In the event of a termination pursuant to this Section 12, Contractor must be entitled
to payment only for those services Contractor actually rendered.
c. Any termination provided for by this Section 12 must be in addition to any other
remedies to which BSC may be entitled under the law or at equity.
d. In the event of termination under this Section 12, Contractor must, under no
circumstances, be entitled to claim or recover consequential, special, punitive, lost business
opportunity, lost productivity, field office overhead, general conditions costs, or lost profits
damages of any nature arising, or claimed to have arisen, as a result of the termination.
13. Termination for BSC’s Convenience:
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a. Should conditions arise which, in the sole opinion and discretion of BSC, make it
advisable to BSC to cease performance under this Agreement, BSC may terminate this Agreement
by written notice to Contractor (“Notice of Termination for BSC’s Convenience”). The termination
must be effective in the manner specified in the Notice of Termination for BSC’s Convenience and
must be without prejudice to any claims that BSC may otherwise have against Contractor.
b. Upon receipt of the Notice of Termination for BSC’s Convenience, unless otherwise
directed in the Notice, Contractor must immediately cease performance under this Agreement and
make every reasonable effort to refrain from continuing work, incurring additional expenses or costs
under this Agreement and must immediately cancel all existing orders or contracts upon terms
satisfactory to BSC. Contractor must do only such work as may be necessary to preserve, protect,
and maintain work already completed or immediately in progress.
c. In the event of a termination pursuant to this Section 13, Contractor is entitled to
payment only for those services Contractor actually rendered on or before the receipt of the Notice
of Termination for BSC’s Convenience.
d. The compensation described in Section 13(c) is the sole compensation due to
Contractor for its performance of this Agreement. Contractor must, under no circumstances, be
entitled to claim or recover consequential, special, punitive, lost business opportunity, lost
productivity, field office overhead, general conditions costs, or lost profits damages of any nature
arising, or claimed to have arisen, as a result of the termination.
14. Intellectual Property and Ownership of Work Product:
a. Title and Ownership Rights. BSC retains title to and all ownership rights in all Work
Product. “Work Product” includes all materials, tangible or not, created in whatever medium
pursuant to this Agreement, including but not limited to publications, promotional or educational
materials, reports, manuals, specifications, drawings and sketches, computer programs, software
and databases, schematics, marks, logos, graphic designs, notes, data and content, including but
not limited to multimedia or images (graphics, audio, and video), matters and any combinations
of, and all forms of intellectual property.
b. Ownership of Work Product. Contractor must execute any documents or take
any other actions as may reasonably be necessary, or as BSC may reasonably request, to
perfect BSC’s ownership of any Work Product. Contractor must, at no cost to BSC, deliver to BSC,
upon BSC request during the term of this Agreement or at its expiration or termination, a current
copy of all Work Product in the form and on the media in use as of the date of BSC’s request, or
such expiration or termination.
c. Return of Physical Property. Upon expiration or termination of this Agreement,
Contractor agrees to return to BSC all BSC property, including but not limited to any and all
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physical items such as documentation, records, and equipment, which is in Contractor’s
possession or under Contractor’s control. Contractor must submit to BSC a detailed account of all
of BSC’s property in its possession or under Contractor’s control. Contractor must return BSC’s
property in a method acceptable to BSC within ten (10) working days. Unless otherwise mutually
agreed upon by the Parties, at no time must any of BSC’s property be retained by Contractor upon
expiration or termination of this Agreement.
d. Return of Data. Upon expiration or termination of this Agreement, Contractor
agrees to return to BSC all BSC data. Contractor must submit to BSC a detailed account of all of
BSC’s data in its possession or under Contractor’s control. Contractor must return BSC’s data in a
format acceptable to BSC within ten (10) working days. At no time must any data or processes that
either belong to or are intended for use of BSC or its officers, agents, or employees, be copied,
disclosed, or retained by Contractor upon expiration or termination of this Agreement.
e. Destruction of Data. If requested by BSC, Contractor agrees to destroy all of BSC’s
data in its possession. When requested by BSC to destroy BSC’s data, Contractor agrees to
permanently delete the data and ensure that it is not recoverable, in accordance with National
Institute of Standards and Technology (NIST) SP 800-88 “Media Sanitation Guidelines.”
f. Certification. In all cases, Contractor will certify that all of BSC’s information
processed during the performance of the services will be completely purged from all physical and
electronic data storage with no output to be retained by Contractor at the time the work is
completed, the Agreement is terminated, or upon written request of BSC.
15. Limitation on Contractor’s Damages; Time for Asserting Claim:
a. In the event of a claim for damages by Contractor under this Agreement, Contractor’s
damages must be limited to contract damages and Contractor hereby expressly waives any right to
claim or recover consequential, special, punitive, lost business opportunity, lost productivity, field
office overhead, general conditions costs, or lost profits damages of any nature or kind.
b. In the event Contractor wants to assert a claim for damages of any kind or nature,
Contractor must provide BSC with written notice of its claim, the facts and circumstances
surrounding and giving rise to the claim, and the total amount of damages sought by the claim,
within thirty (30) days of the facts and circumstances giving rise to the claim. In the event Contractor
fails to provide such notice, Contractor must waive all rights to assert such claim.
16. Representatives and Notices:
a. BSC’s Representative: BSC’s Representative for the purpose of this Agreement must
be Carson Taylor or such other individual as BSC must designate in writing. Whenever approval or
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authorization from or communication or submission to BSC is required by this Agreement, such
communication or submission must be directed to BSC’s Representative and approvals or
authorizations must be issued only by such Representative; provided, however, that in exigent
circumstances when BSC’s Representative is not available, Contractor may direct its communication
or submission to other designated BSC personnel or agents as designated by BSC in writing and may
receive approvals or authorization from such persons.
b. Contractor’s Representative: Contractor’s Representative for the purpose of this
Agreement must be Nevin Graves or such other individual as Contractor must designate in writing.
Whenever direction to or communication with Contractor is required by this Agreement, such
direction or communication must be directed to Contractor’s Representative; provided, however,
that in exigent circumstances when Contractor’s Representative is not available, BSC may direct its
direction or communication to other designated Contractor personnel or agents.
c. Notices: All notices required by this Agreement must be in writing and must be
provided to the Representatives named in this Section. Notices must be deemed given when
delivered, if delivered by courier to Party’s address shown above during normal business hours of
the recipient; or when sent, if sent by email or fax (with a successful transmission report) to the
email address or fax number provided by the Party’s Representative; or on the fifth business day
following mailing, if mailed by ordinary mail to the address shown above, postage prepaid.
17. Permits: Contractor must provide all notices, comply with all applicable laws,
ordinances, rules, and regulations, obtain all necessary permits, licenses, including a BSC of Bozeman
business license, and inspections from applicable governmental authorities, and pay all fees and
charges in connection therewith.
18. Laws and Regulations: Contractor must comply fully with all applicable state and
federal laws, regulations, and municipal ordinances including, but not limited to, all workers’
compensation laws, all environmental laws including, but not limited to, the generation and disposal
of hazardous waste, the Occupational Safety and Health Act (OSHA), the safety rules, codes, and
provisions of the Montana Safety Act in Title 50, Chapter 71, MCA, all applicable City, County, and
State building and electrical codes, the Americans with Disabilities Act, and all non-discrimination,
affirmative action, and utilization of minority and small business statutes and regulations.
19. Web Accessibility and the ADA: Title II of the ADA prohibits discrimination against
people with disabilities in all services, programs, and activities offered or made available by BSC.
This includes ensuring that BSC’s communications with people with disabilities are as effective as its
communications with others.
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If Contractor’s Scope of Services includes the production of digital content, documents, or
web applications intended to be branded for use by BSC, Contractor must use the BSC style guide
when creating a design. As per recommendations found in Section 508 of the Rehabilitation Act, all
digital content, documents, or web applications must also adhere to level A and AA Success
Criteria and Conformance Requirements as defined by the current Web Content Accessibility
Guidelines (WCAG).
BSC will not accept digital content that does not comply with WCAG A and AA guidelines. If
BSC refuses digital content because it is non-compliant with the BSC style guide, Section 508 of the
Rehabilitation Act, and/or WCAG, Contractor will be required to make the digital content compliant
and redelivered at no additional cost to BSC.
20. Generative Artificial Intelligence (AI): Contractor must inform the BSC’s representative
of its intention to utilize Generative AI to fulfill the deliverables or services detailed in the Scope of
Services. BSC’s representative may, in their discretion, permit or deny Contractor’s use of
Generative AI. If Contractor is permitted to use Generative AI, Contractor agrees to review any work
created by Generative AI for accuracy, bias, and copyright infringement. Contractor agrees it will
never submit any confidential or personal identifiable information acquired through this Agreement
into a Generative AI system. For the purposes of this section, Generative AI is defined as a deep
learning model that can generate high quality content such as stories or writings, images, voice
replication and music.
21. Nondiscrimination and Equal Pay: Contractor agrees that all hiring by Contractor of
persons performing this Agreement must be on the basis of merit and qualifications. Contractor
must have a policy to provide equal employment opportunity in accordance with all applicable state
and federal anti-discrimination laws, regulations, and contracts. Contractor cannot refuse
employment to a person, bar a person from employment, or discriminate against a person in
compensation or in a term, condition, or privilege of employment because of race, color, religion,
creed, political ideas, sex, age, marital status, national origin, actual or perceived sexual orientation,
gender identity, physical or mental disability, except when the reasonable demands of the position
require an age, physical or mental disability, marital status or sex distinction. Contractor is subject
to and must comply with Title VI of the Civil Rights Act of 1964; Section 140, Title 2, United States
Code, and all regulations promulgated thereunder.
Contractor represents it is, and for the term of this Agreement will be, in compliance with
the requirements of the Equal Pay Act of 1963 and Section 39-3-104, MCA (the Montana Equal Pay
Act). Contractor must report to BSC any violations of the Montana Equal Pay Act that Contractor has
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been found guilty of within 60 days of such finding for violations occurring during the term of this
Agreement.
Contractor must require these nondiscrimination terms of its subcontractors providing
services under this Agreement.
22. Intoxicants; DOT Drug and Alcohol Regulations/Safety and Training: Contractor
must not permit or suffer the introduction or use of any intoxicants, including alcohol or illegal drugs,
by any employee or agent engaged in services to BSC under this Agreement while on BSC property
or in the performance of any activities under this Agreement. Contractor acknowledges it is aware
of and must comply with its responsibilities and obligations under the U.S. Department of
Transportation (DOT) regulations governing anti-drug and alcohol misuse prevention plans and
related testing. BSC must have the right to request proof of such compliance and Contractor must
be obligated to furnish such proof.
Contractor must be responsible for instructing and training Contractor's employees and
agents in proper and specified work methods and procedures. Contractor must provide continuous
inspection and supervision of the work performed. Contractor is responsible for instructing its
employees and agents in safe work practices.
23. Modification and Assignability: This Agreement may not be enlarged, modified or
altered except by written agreement signed by both Parties. Contractor may not subcontract or
assign Contractor’s rights, including the right to compensation or duties arising hereunder, without
the prior written consent of BSC. Any subcontractor or assignee will be bound by all of the terms
and conditions of this Agreement.
24. Reports/Accountability/Public Information: Contractor agrees to develop and/or
provide documentation as requested by BSC demonstrating Contractor’s compliance with the
requirements of this Agreement. Contractor must allow BSC, its auditors, and other persons
authorized by BSC to inspect and copy its books and records for the purpose of verifying that the
reimbursement of monies distributed to Contractor pursuant to this Agreement was used in
compliance with this Agreement and all applicable provisions of federal, state, and local law.
Contractor cannot issue any statements, releases or information for public dissemination without
prior approval of BSC.
25. Non-Waiver: A waiver by either Party of any default or breach by the other Party of
any terms or conditions of this Agreement does not limit the other Party’s right to enforce such term
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or conditions or to pursue any available legal or equitable rights in the event of any subsequent
default or breach.
26. Attorney’s Fees and Costs: In the event it becomes necessary for either Party to
retain an attorney to enforce any of the terms or conditions of this Agreement or to give any notice
required in this Agreement, the prevailing Party or the Party giving notice is entitled to reasonable
attorney's fees and costs, including fees, salary, and costs of in-house counsel including the BSC
Attorney’s Office staff.
27. Taxes: Contractor is obligated to pay all taxes of any kind or nature and make all
appropriate employee withholdings.
28. Dispute Resolution:
a. Any claim, controversy, or dispute between the Parties, their agents, employees, or
representatives must be resolved first by negotiation between senior-level personnel from each
Party duly authorized to negotiate settlement agreements. Upon mutual agreement of the Parties,
the Parties may invite an independent, disinterested mediator to assist in the negotiated settlement
discussions. The Parties must attempt to resolve by negotiation within 90 days after the claim,
controversy, or dispute has arisen.
b. If the Parties are unable to resolve the dispute pursuant to subsection (a), then such
dispute may only be resolved in a court of competent jurisdiction in compliance with the Applicable
Law provisions of this Agreement. In such a case, all court actions must be commenced within 1 year
after the settlement procedure in subsection (a) has been exhausted.
29. Survival: Contractor’s indemnification must survive the termination or expiration of
this Agreement for the maximum period allowed under applicable law.
30. Headings: The headings used in this Agreement are for convenience only and are not
to be construed as a part of the Agreement or as a limitation on the scope of the particular
paragraphs to which they refer.
31. Severability: If any portion of this Agreement is held to be void or unenforceable, all
other provisions of this Agreement must remain in effect.
32. Applicable Law: The Parties agree that this Agreement is governed by the laws of the
State of Montana.
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33. Binding Effect: This Agreement is binding upon and inures to the benefit of the heirs,
legal representatives, successors, and assigns of the Parties.
34. No Third-Party Beneficiary: This Agreement is for the exclusive benefit of the Parties,
does not constitute a third-Party beneficiary agreement, and may not be relied upon or enforced by
a third Party.
35. Counterparts: This Agreement may be executed in counterparts, which together
constitute this Agreement.
36. Integration: This Agreement and all Exhibits attached hereto constitute the entire
Agreement of the Parties. Covenants or representations not contained herein or made a part
thereof by reference, are not binding upon the Parties. There are no understandings between the
Parties other than as set forth in this Agreement. All communications, either oral or written, made
prior to the date of this Agreement are hereby abrogated and withdrawn unless specifically made a
part of this Agreement by reference.
37. Consent to Electronic Signatures: The Parties have consented to execute this
Agreement electronically in conformance with the Montana Uniform Electronic Transactions Act,
Title 30, Chapter 18, Part 1, MCA.
38. Extensions: This Agreement may not be extended beyond March 31, 2027.
**** END OF AGREEMENT EXCEPT FOR SIGNATURES ****
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IN WITNESS WHEREOF, the Parties hereto have executed this Agreement the day and year
first above written or as recorded in an electronic signature.
BSC OF BOZEMAN, MONTANA Danegeld, LLC
CONTRACTOR (Type Name Above)
By________________________________ By__________________________________
Carson Taylor, Bozeman Study Commission Chair
Print Name: Nevin Graves
Print Title: Partner
APPROVED AS TO FORM:
By_______________________________
Greg Sullivan, Bozeman City Attorney
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Scope of Project
We will approach the campaign with a 3 stage plan beginning the moment the contract is signed
and ending with a post-election debrief. Danegeld
anticipates developing a Strategic Communications Plan that centers the Study Commission as the hub
for the City’s education and outreach. This plan will
include unified branding, a cohesive central message
from the Study Commission, and the avenues of
communication for city staff and electeds.
We intend to create the majority of the cohesive
branding, unifying messaging, and public facing
content as early as possible while putting deliberate
care into creating space for the final ballot language
information. Our messaging will clearly describe the options ahead, the work of the study commission, and the details of both the ballot language process and the proposed amendment itself. From the start of contract into early June,
we will work closely with the Commission to finalize branding and messaging in partnership with Danegeld
personnel and Graphic Designer Erin Corsi. All
content and assets created during the course of the
contract will adhere to WCAG 2.1 AA standards and
the Americans with Disabilities Act, with particular attention taken to adhere to recent changes to Title II
of the ADA.
As the specific language for the charter takes shape, we will move with the Study Commission into the second phase of our plan to bring the unified message, branding, and updates from the Commission to the public as language becomes available for comment. We intend to utilize a broad
swath of outreach and media options to reach the
entirety of Bozeman’s voters, including but not limited to local news, social media, presentations by the
Commission, updates through official city channels,
paid advertisements, community partnerships, and
broadly available, easily identifiable infographics
both physical and digital. With the branding created alongside the study commission at the start of the
contract, we anticipate easy translation across digital,
print, and physical media for all educational materials
and voter outreach. We will use these combined
efforts and partnerships with local community
organizations to drive engagement and education
along both the broadly accessed and frequented
communication channels and those more likely to reach underserved and disengaged voters.
As we move through June and closer to finalized language and Election Day, we will move into our 3rd phase leveraging partnerships and communication channels to make a final push for voter awareness and participation. We will also
use the time from July until Election Day to address
any unanticipated changes to the election process,
changes to the proposed language on the ballot,
or any other unforeseen issues. As we continue to elaborate the importance and details of the upcoming
charter options to the public, we will ensure that
our previously established plan and branding remain
consistent throughout.
From the start of the contract through to election day, we want to ensure we reach Bozeman’s voters through
all available channels with a consistent and identifiable
message to provide information in a clear, engaging
way. Following a post-Election Day debrief, we will work with the Study Commission to ensure all information was accurately conveyed and that the plans, branding, and efforts put towards this process remain viable and usable to the Study Commission and the city for future efforts to the highest extent possible.
The broader political environment has a high potential to produce last-minute changes to election procedures for the 2026 General Election.
Our pricing proposal encompasses what we believe to
be sufficient resources to craft and deploy engaging materials from a neutral voice on the Amended City
Charter and provide support and coaching to the
Study Commission as the public engages with the
content. We have also budgeted time to provide rapid
responses to emergent issues in voting procedures, misinformation regarding the content, and other
messaging and design needs that may arise.
Exhibit A
18
Price Proposal
Our pricing model is based in the following major expense areas: consulting personnel hourly fees, print/broadcast/digital media creation and distribution expenses, and internal software and digital tools. We remain
open to negotiation on hours committed in either direction.
Media content creation and distribution costs are tiered according to increasing sizes of target audiences and/
or contact attempts during the campaign.
Pricing Breakdown
Personnel Costs
Four Consultants for 600 hours
(Approximately 150 hours over 6 months for 4 people)
$100 / Hour x 600 Hours
= $60,000
Media Content Creation and Distribution
Lowest Effective Engagement:
14,594 voters
(equal to total ballots cast in the 2025 Municipal General Election
for the Mayoral contest)
~$1.50 spent per voter
= $21,900
Active Electorate Engagement:
43,281 voters
(equal to total registered voters in the 2025 Municipal General
Election)
~$1.50 spent per voter
= $64,950
Transformative Voter Engagement:
Previous tier expense total x 2
~ $3 spent per voter
= $129,900
Software and Other Tools
A portion of costs for internal software and digital tools needed to
complete the project.
$1,400
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Nondiscrimination &
Equal Pay Affirmation
Danegeld, LLC hereby affirms it will not discriminate on the basis of race, color, religion, creed, sex, age, marital
status, national origin, or because of actual or perceived sexual orientation, gender identity or disability and
acknowledges and understands the eventual contract will contain a provision prohibiting discrimination as described above and this prohibition on discrimination shall apply to the hiring and treatments or proposer’s
employees and to all subcontracts.
Danegeld, LLC hereby affirms it will abide by the Equal Pay Act of 1963 and Section 39-3-104, MCA (the
Montana Equal Pay Act).
Tor Gudmundsson
Tor Gudmundsson, Principal
Danegeld, LLC