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REQUEST FOR PROPOSALS (RFP)
BOZEMAN CITY STUDY COMMISSION
RECOMMENDATIONS BALLOT EDUCATION
CITY OF BOZEMAN
Bozeman, MT
City of Bozeman
PO Box 1230
Bozeman, MT 59771-1230
March 2026
INSTRUCTIONS
NOTICE IS HEREBY given that the City of Bozeman Study Commission (BSC) is seeking proposals
from firms to engage in a Ballot Education campaign. The BSC will propose an Amended City
Charter for approval by the voters in the November 3, 2026, election. The Amended Charter will
be on the ballot to be Approved or Disapproved. In addition, there may be some (no more than
three) Sub-Options for voters’ approval or not. A significant educational process is needed,
because the November 3 ballot will have federal and statewide issues and because the Charter
Amendment with sub-options is inevitably confusing.
Copies of the Request for Proposals are available on the City’s website.
All proposals must be provided as a single, searchable PDF document file and be submitted
digitally as an email attachment to the City email address below. All proposals must comply with
level A and AA Success Criteria and Conformance Requirements as defined by current Web
Content Accessibility Guidelines (WCAG). Respondents are advised that City’s email attachment
size limit is 25MB and that only one PDF file will be allowed per response. The subject line of the
transmittal email shall clearly identify the RFP title, company name and due date/time. File sizes
greater than 25MB in size may be uploaded to the City Clerks’ Office upon special arrangement
with the City Clerk. It is the Respondent’s sole responsibility to ensure the file upload is
completed, and that the City is separately notified via email of same, prior to the given deadline.
Deliver RFPs via email to the City Clerk by Friday, April 3, 2026, at 3:00 p.m. MT. It is the sole
responsibility of the Respondent to ensure that proposals are received prior to the closing time
as late submittals will not be considered.
The email address for submission is: procurement@bozemanmt.gov
Any administrative questions regarding proposal procedures or relating to the RFP should be
directed to: Mike Maas, City Clerk 406.582.2321, procurement@bozemanmt.gov.
Respondents will be required to agree to the City’s non-discrimination and equal pay affirmation,
attached as Appendix A.
DATED at Bozeman, Montana, this March 12, 2026.
Mike Maas
City Clerk
City of Bozeman
For publication on:
Saturday, March 14, 2026
Saturday, March 28, 2026
I. INTRODUCTION
The City of Bozeman Study Commission (BSC), is seeking proposals from firms to undertake a
ballot education campaign for proposed City Charter Changes on the November 3, 2026, election.
The BSC intends to enter into a contract with the selected firm that will include the
development of a public engagement and education program for the proposed Amended
Charter and Sub-Options.
This RFP shall not commit the City to enter into an agreement, to pay any expenses incurred in
preparation of any response to this request, or to procure or contract for any supplies, goods, or
services. The City reserves the right to accept or reject all responses received as a result of this
RFP if it is in the City’s best interest to do so.
II. PROJECT BACKGROUND AND DESCRIPTION
The City of Bozeman Study Commission will propose an Amended City Charter for approval by
the voters in the November 3, 2026, election. The Amended Charter will be on the ballot to be
Approved or Disapproved. In addition, there may be some (no more than three) Sub-Options
for voters’ approval or not. A significant educational process is needed, because the November
3 ballot will have federal and statewide issues and because the Charter Amendment with sub-
options is inevitably confusing.
III. SCOPE OF SERVICES
The City of Bozeman is requesting proposals from qualified firms or individuals for the
development of a public engagement and education program for the proposed Amended
Charter and Sub-Options.
The City is prohibited by state law from using public resources to advocate for or against ballot
issues or voted tax increases. However, the City does have a responsibility to educate the public
on the needs of the community and provide solutions for their consideration. The City’s
educational efforts will include facts about the proposed Amendments to the City Charter and
facts and procedures related to approval of the Sub-Options on the ballot.
It should be understood that the successful proposer will need to have a full and complete
understanding of the “bright line” that exists in the law between advocating and educating.
This understanding can and will be highlighted throughout the work done with city staff.
The City seeks proposals that prove capabilities for the project areas below; describing
strategies to be used and quality controls. Sufficient detail must be given and should include
examples of past projects, ability to meet deadlines, and managerial experience. The proposer
should demonstrate knowledge and understanding of the complexities of educating on ballot
issues in the Bozeman community. These services include but are not necessarily limited to
developing and implementing strategy, messaging, and education regarding the proposed
Amendment.
1. Strategic Communications Plan: Provide us with a general overview of how you would
create a strategic communications plan for the City. What will be key events throughout
the timeline? How would you suggest the flow of information be distributed to educate
as efficiently and thoroughly as possible? Which staff members would you utilize in the
education effort and how much City staff time will be needed?
2. Logo and Branding: The City of Bozeman believes that it is crucial for Bozeman voters to
recognize and understand what they are voting on when they go to the polls. How will
you create a brand identity for the education effort? How will this identity be carried
through all aspects of the strategic communications plan?
3. Messaging: Due to the complexity of the ballot measure, there is potential for
misinformation to spread around the topic. It is critical that the City’s education effort
be unified across all platforms and venues on which it informs the public about the
proposed Amendments and Sub-Option choices. How will you work with city staff to
develop key messages, answers to FAQs, etc.?
4. Materials/Production/Creative: Describe how graphic materials are created. Do you
have staff available to do graphic design, write copy, and produce video? Provide
examples of items that you have produced for other agencies that demonstrate your
ability to provide easy to understand information on complicated issues.
5. Social Media: Demonstrate how you would integrate social media as a part of an
education effort. The City of Bozeman manages all social media channels internally but
is interested in utilizing innovations within platforms to engage with users in a
productive way. What is your experience with creating shareable content that educates
about complex subject matter?
6. Media Planning & Buying: Provide us with your process in deciding where, when, and
how to purchase media. What tools or analytics do you use? What are the determining
elements that make your purchasing decisions? Optimization strategy? Please include
reference to social media advertising in your proposal.
7. Community Partnerships: How do partnerships with local Bozeman organizations fit into
the overall education effort? How have you used partnerships to extend an agency’s
ability to communicate beyond their existing channels? How has that helped to extend
budget and staff time?
8. Budget: Provide a proposed budget for the completion of scope generally described
within this RFP. Include estimated budgets for media buys and printing costs as well.
9. Items that may be requested of the firm could include:
a. Logo and brand development
b. Messaging, talking points, FAQ
c. Materials: development of a mailer/rack card, PowerPoint presentation, website
content
d. Social Media: developing social media appropriate graphics and video, guidance
on effecting messaging through the City’s social media channels for education
The final scope of work will be negotiated with the successful proposer.
IV. PROPOSAL REQUIREMENTS
Firms interested in providing the services described above are requested to submit the following
information. Responses to each item should appear in the same order as in this RFP and should
identify the item to which the responses applies. Respondent must disclose whether
Respondent intends to use Generative AI in the fulfillment of the services if awarded a contract.
• Executive Summary
• Firm/Individual Profile
• Scope of Project
• Related Experience with Projects Similar to the Scope of Services
• Proposed Schedule
• Present and Projected Workloads
• Recent and Current Work for the City of Bozeman
• Price Proposal
a) Executive Summary
Provide a general statement of your approach and perspective of this project that
introduces the following requirements.
b) Firm/Individual Profile
Who will be assigned to the project, their experience on similar projects, and resumes
c) Scope of Project
Please describe your work plan. It is assumed that members of the Study Commission
will give educational presentations to various groups and organizations within the City
of Bozeman. Describe the mediums through which you would propose for education
communication. Describe type of education you would produce. In each medium what
products can you produce for potential presenters from the Sturdy Commission
d) Related Experience with Projects Similar to the Scope of Services
Describe two similar projects that you have completed and identify a person from the
client who could comment on the quality of your work
e) Proposed Schedule
Propose a timetable for your work, from date of contract to election. Be aware that
ballots are mailed approximately one month before the election day.
f) Present and Projected Workloads
Indicate that this project can be integrated into your firm’s work for the next six months.
Will there be any challenges to perform this project along with other work?
g) Recent and/or Current Work for the City of Bozeman
Please provide information about your work with the City of Bozeman, provide the
project and contact persons in the City
h) Price Proposal
Please connect the price proposal for the work, understanding that the breadth of the
work will be negotiated as part of the final contract
i) Affirmation of Nondiscrimination and Equal Pay (see Appendix A)
Non-completion of the Affirmation of Nondiscrimination and Equal Pay is cause for
disqualification of firms.
V. TIMELINES, DELIVERY DEADLINE, AND INSTRUCTIONS
EVENT DATE/TIME
Publication dates of RFP Saturday, March 14, 2026
Saturday, March 28, 2026
Deadline for receipt of proposals 3 p.m., Friday, April 3, 2026
Deadline for questions on the RFP 8 a.m., Monday, March 30, 2026
Evaluation of proposals TBD
Interviews (if necessary) and Selection of
consultants
TBD
With the exception of the advertising dates and advertised due date, the City reserves the right
to modify the above timeline.
Deliver RFPs via email to the City Clerk (procurement@bozeman.net) by Friday, April 3, 2026,
at 3:00 p.m. MT. It is the sole responsibility of the Respondent to ensure that proposals are
received prior to the closing time as late submittals will not be considered. All proposals must
be provided as a single, searchable PDF document file and be submitted digitally as an email
attachment to the RFP City email address procurement@bozemanmt.gov. Respondents are
advised that City’s email attachment size limit is 25MB and that only one PDF file will be
allowed per response. The subject line of the transmittal email shall clearly identify the RFP
title, company name and due date/time. File sizes greater than 25MB in size may be uploaded
to the City Clerks’ Office upon special arrangement with the City Clerk. It is the Respondent’s
sole responsibility to ensure the file upload is completed, and that the City is separately notified
via email of same, prior to the given deadline.
VI. AMENDMENTS TO SOLICITATION
Any interpretation or correction of this RFP will be published on the City’s webpage. The
deadline for questions related to this document is [insert time] MT on [insert date].
VII. CONTACT INFORMATION
Any administrative questions regarding this RFP or the relating to scope of services should be
directed to: Mike Maas, City Clerk, 406.582.2321, procurement@bozemanmt.gov
VIII. SELECTION PROCEDURE
A review committee will evaluate all responses to the RFP that meet the submittal requirements
and deadline. Submittals that do not meet the requirement or deadline will not be considered.
The review committee will rank the proposals and may arrange interviews with the finalist(s) prior
to selection. Selection may be made directly based on the written RFP submission.
If interviews occur, the selection of finalists to be interviewed will be made by a selection
committee representing the City. The selection of interview candidates will be based on an
evaluation of the written responses to the RFPs.
All submitted proposals must be complete and contain the information required as stated in the
"Request for Proposals.”
IX. SELECTION CRITERIA
Proposals will be evaluated based on the following criteria:
• [5 points] Executive Summary
• [50 points] Qualifications of the Firm for Scope of Services; Cost
• [30 points] Related Experience with Similar Projects
• [10 points] Present and Projected Workloads
• [5 points] Recent and current work for the City of Bozeman
X. FORM OF AGREEMENT
The selected Respondent will be required to enter into a contract with the City in substantially
the same form as the agreement attached as Appendix B. Selected Respondent acknowledges
that City may make changes to the agreement as required by the nature of the scope of
services.
XI. CITY RESERVATION OF RIGHTS / LIABILITY WAIVER
All proposals submitted in response to this RFP become the property of the City and public
records and, as such, are subject to public disclosure.
A submission in response to this RFP confers no rights upon any respondents and shall not
obligate the City in any manner whatsoever. The City reserves the right to not make an award
or to solicit additional proposals at a later date.
A. This RFP may be canceled, or any or all responses may be rejected in whole or in part,
as specified herein, when it is in the best interests of the City. If the City cancels or revises
this RFP, all Respondents who submitted will be notified.
B. The City reserves the right to accept or reject any and all proposals; to add or delete
items and/or quantities; to amend the RFP; to waive any minor irregularities,
informalities, or failure to conform to the RFP; to extend the deadline for submitting
proposals; to postpone award; to award one or more contracts, by item or task, or
groups of items or tasks, if so provided in the RFP and if multiple awards or phases are
determined by the City to be in the public interest.
C. The City reserves the right to consider in its evaluation of the proposal if any
Respondent has; previously failed to perform properly to the satisfaction of the City,
failed to complete on time agreements of similar nature, or who is not in a position to
perform such an agreement satisfactorily as determined by the City.
D. The City reserves the right to determine the best qualified Respondent and negotiate a
final scope of service and cost, negotiate a contract with another Respondent if an
agreement cannot be reached with the first selected Respondent, or reject all proposals.
E. The professional services contract between the City and the successful Respondent will
incorporate the Respondent’s scope of service and work schedule as part of the
agreement (see Appendix B for form of agreement. The agreement presented to the
Respondent may differ from this form as appropriate for the scope of services).
F. This RFP does not commit the City to award a contract. The City assumes no liability or
responsibility for costs incurred by firms in responding to this request for proposals or
request for interviews, additional data, or other information with respect to the
selection process, prior to the issuance of an agreement, contract or purchase order.
The Respondent, by submitting a response to this RFP, waives all rights to protest or
seek any legal remedies whatsoever regarding any aspect of this RFP.
G. The City reserves the right to cancel, in part or in its entirety, this RFP including, but not
limited to: selection procedures, submittal date, and submittal requirements. If the City
cancels or revises this RFP, all Respondents who submitted proposals will be notified.
H. Projects under any contract are subject to the availability of funds.
XII. NONDISCRIMINATION AND EQUAL PAY POLICY
The City requires each entity submitting under this notice shall affirm, on a separate form
provided, that it will not discriminate on the basis of race, color, religion, creed, sex, age,
marital status, national origin, or because of actual or perceived sexual orientation, sexual
preference, gender identity, or disability in fulfillment of a contract entered into for the
services identified herein and that this prohibition on discrimination shall apply to the hiring
and treatment of the submitting entity’s employees and to all subcontracts it enters into in
the fulfillment of the services identified herein. Failure to comply with this requirement shall
be cause for the submittal to be deemed nonresponsive.
The City also requires each entity submitting under this notice shall affirm it will abide by the
Equal Pay Act of 1963 and Section 39-3-104, MCA (the Montana Equal Pay Act).
XIII. MISCELLANEOUS
A. No Oral Agreements. No conversations or oral agreements with any officer, employee, or
agent of the City shall affect or modify any term of this RFP. Oral communications or any
written/email communication between any person and City officer, employee or agent
shall not be considered binding.
B. No Partnership/Business Organization. Nothing in this RFP or in any subsequent
agreement, or any other contract entered into as a result of this RFP, shall constitute,
create, give rise to, or otherwise be recognized as a partnership or formal business
organization of any kind between or among the Respondent and the City.
C. Employment Restriction and Indemnity. No person who is an owner, officer,
employee, contractor, or consultant of a respondent shall be an officer or employee of
the City. No rights of the City’s retirement or personnel rules accrue to a Respondent,
its officers, employees, contractors, or consultants. Respondents shall have the
responsibility of all salaries, wages, bonuses, retirement, withholdings, worker’s
compensation and occupational disease compensation, insurance, unemployment
compensation other benefits and taxes and premiums appurtenant thereto concerning
its officers, employees, contractors, and consultants. Each Respondent shall save and
hold the City harmless with respect to any and all claims for payment, compensation,
salary, wages, bonuses, retirement, withholdings, worker’s compensation and
occupational disease compensation, insurance, unemployment compensation other
benefits and taxes and premiums in any way related to each Respondent’s officers,
employees, contractors, and consultants.
D. Accessibility. Upon reasonable notice, the City will provide assistance for those persons
with sensory impairments. For further information please contact the ADA Coordinator
at 406-582-3232.
E. Procurement. When discrepancies occur between words and figures in this RFP, the
words shall govern. No responsibility shall attach to a City employee for the premature
opening of an RFP not properly addressed and identified in accordance with these
documents.
F. Governing Law. This solicitation and any disputes arising hereunder or under any future
agreement shall be governed and construed and enforced in accordance with the laws
of the State of Montana, and venue for all legal proceedings shall be in the 18th Judicial
District Court, Gallatin County. By offering to perform services under this RFP, all
Submitters agree to be bound by the laws of the State of Montana and of the City,
including, but not limited to, applicable wage rates, payments, gross receipts taxes,
building codes, equal opportunity employment practices, safety, non-discrimination,
etc.
XIV. ATTACHMENTS
The following exhibits are incorporated in this RFP:
Appendix A: Non-Discrimination Affirmation
Appendix B: Agreement
END OF RFP
Appendix A
NONDISCRIMINATION AND EQUAL PAY AFFIRMATION
____________________________________(name of entity submitting) hereby affirms it will
not discriminate on the basis of race, color, religion, creed, sex, age, marital status, national
origin, or because of actual or perceived sexual orientation, gender identity or disability and
acknowledges and understands the eventual contract will contain a provision prohibiting
discrimination as described above and this prohibition on discrimination shall apply to the
hiring and treatments or proposer’s employees and to all subcontracts.
____________________________________(name of entity submitting) hereby affirms it will
abide by the Equal Pay Act of 1963 and Section 39-3-104, MCA (the Montana Equal Pay Act).
______________________________________
[Name and title of person authorized to sign on behalf of Respondent]