HomeMy WebLinkAbout2026.01.13 - BCSC - Spring 2026 Communications StrategySPRING 2026 BOZEMAN CITY STUDY
COMMISSION COMMUICATIONS STRATEGY
OVERVIEW
Element 1: Bozeman Chronicle Advertisement (Ana)
January Ad: Accessible here.
Approach: The Working Ventures team will deliver an updated version of this to Takami (City of Bozeman) by the
first Monday of each month. It will be published in the Chronicle at least twice per month.
Element 2: Flier (Ana)
January Flier: Accessible here.
Approach: The Working Ventures team will deliver an updated version of this to Mike (City of Bozeman) the first
Monday of each month. It will be printed and distributed to Study Commissioners and community members to
distribute.
Element 3: Social Media Posts (Ana)
January Posts: Accessible here.
Approach: The Working Ventures team will deliver the two key social media posts for the month to Takami by
the first Monday of each month. Takami will push these on rotating basis weekly as a part of a paid campaign on
Instagram and Facebook.
Element 4: Website Updates & YouTube Video (Stan)
Website Updates: Template and recommended updates accessible here; links apply to the current website
navigation.
Approach: Takami will push the initial website changes. Mike will continue to update the website with links to
upcoming meeting agendas/video registration as well as past recordings/minutes and YouTube video of the key
portions of the meeting (to be created by Working Ventures).
Element 5: Press Release (Stan)
January Press Release: Stan to have first draft ready for deployment by 1/13 to be deployed just prior to the next
meeting.
Approach: The Working Ventures team will deliver a press release for the month to Takami by the first Monday
of each month. Takami to push to media contacts.
Element 6: E-Newsletter (Stan)
January E-Newsletter: Template accessible here; Stan to have draft ready for deployment by 1/13 to be
deployed just prior to the next meeting.
Approach: The Working Ventures team will deliver an e-newsletter for the month to Takami by the first Monday
of each month. Takami to push to distribution lists.
Element 7: Measurements Report (Stan & Ana)
Approach: Stan and Ana to prepare a report with insights regarding engagement on various elements of the
communications campaign; to be incorporated into the BCSC meeting packets once per month.
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Budget Level
Social Media
Spend per
Month
Est. Social
Media
Impressions
per Month
Chronicle
Spend per
Month
Chronicle Ad
Runs per
Month
MONTHLY
TOTAL
CAMPAIGN
TOTAL (Jan.
- Jun. '26)
Basic
Awareness $300–$500 ~30,000–
50,000 views $487.45 Once $887.45 $4,437.25
Moderate
Presence
("Goldilocks")
$800–$1,000 ~80,000–
100,000 views $974.90 Every other
week (twice)$1,874.90 $9,374.50
High Saturation $1,200–$1,500+~120,000–
150,000+ views $1,949.80 Weekly (four
times)$3,299.80 $16,499.00
BUDGET CONSIDERATIONS
|EXAMPLE NEWSPAPER ADVERTISEMENT
3
EXAMPLE SOCIAL MEDIA POSTS