HomeMy WebLinkAboutBozeman DMO Monthly Tourism Performance Update -- June 2025From:Briana Wolfe
To:Chris Saunders
Subject:[EXTERNAL]Bozeman DMO Monthly Tourism Performance Update -- June 2025
Date:Tuesday, July 15, 2025 4:22:40 PM
Attachments:Bozeman-Yellowstone Country-Hospitality-Submarket-2025-07-15.pdf
Yellowstone Country Resident Attitudes.pdf
Family & Cultural Interests Report1.pdf
Lodging & Travel Interests Report1.pdf
Outdoor Interests Report1.pdf
1st Qtr (Jan-Mar) Lodging Facility Use Tax Collections.eml
2025 Spartan Race Reporting.pdf
2025 NEWCONNECTS-MT.xlsx
2025 Passenger and Tower Report1.doc
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Hello,
Please see below and attached for a comprehensive overview of Bozeman’s tourismperformance over the past month. The report highlights key trends and provides a snapshot ofthe local market, upcoming events, and current data insights.
Event Highlights
Belgian Waffle Ride (BWR) Montana – Inaugural Year
Attendance: ~700 riders, despite competition with a major Colorado event
Course Feedback: Described as the most beautiful and universally loved course in
BWR history
Community Support: Successful thanks to partners including the City of Bozeman,
Mayor Cunningham, Bozeman Health, the Chamber, and local businesses like Mountain
Hot Tub
Looking Ahead: Organizers anticipate nearly doubling attendance in 2026 (targeting
June 20–21)
Spartan Race 2025 – Economic Impact Snapshot
Event Dates: June 19–23 at Crosscut Mountain Sports Center
Visits: 7,400 total | 5,900 unique
Average Dwell Time: 201 minutes
Top Post-Race Activities: Dining (23.1%), Shopping/Services (19.2%), Hotels
(10.6%)
Visitor Movement: Strong visitation to Stoneridge Square, Walmart, Bozeman
Gateway, Max Ave, and Gallatin Field
Demographics: Median income: $88.8K | Median age: 26.9 | 50.6% hold bachelor’s
degrees
Lodging Market & Tourism Economy - See Attached
CoStar Lodging Market Update – Bozeman/Yellowstone (as of May 2025)
Inventory: ~8,100 rooms across 130 properties
1,600 Luxury/Upper Upscale3,800 Upscale/Upper Midscale
2,700 Midscale/Economy
Pipeline: 570 rooms under construction (7.1% of supply) | 450 rooms opened in the last
year
12-Month Performance
Occupancy: 64.5% (▼ 2.3% YoY)
ADR: $220 (▲ 4.3% YoY)
RevPAR: $142 (▲ 1.9% YoY)
Bozeman continues to lead the Montana market in ADR and RevPAR, with
consistent developer interest in upper-tier properties.
Bozeman Yellowstone International Airport (BZN) Update - See Attached
June 2025 Stats
Total Passengers: 307,592 (▲ 7.7% over June 2024 | ▲ 23.8% over June 2023)
12-Month Total: 2,679,583 – a new all-time record
YTD Passenger Growth: +3.0% YoY vs. 2024 | +10.0% vs. 2023
Tower Ops (June): 10,557 (▲ 2.8% YoY)
Business Jet Landings: 624 (▼ 8.6% YoY)
Passenger volume and aircraft activity point to Bozeman’s continued growth
as a regional hub.
NorthWestern Energy – Utility Connects - See Attached
Electric Connects (YTD 2025 vs. 2024)
Bozeman: 440 (▲ 14.3%)
Statewide: 1,271 (▼ 5.6%)
Gas Connects (YTD 2025 vs. 2024)
Bozeman: 186 (▲ 30.1%)Statewide: 447 (▼ 14.2%)
Bozeman bucks the statewide trend with consistent growth in utility
connections, signaling strong population and development demand.
Lodging Tax, Resident Sentiment & Industry Data - See Attached
Lodging Facility Use Tax (Q1 2025)
Statewide collections up 2% YoY
Full-year 2024 collections up 4% YoY
View lodging tax updates
2024 Resident Attitude Study – Yellowstone Country
Customized regional insights provided by ITRRIncludes access to a private dashboard created by UM Capstone studentsSupports SB 540 Community Grant Program and county-level planning
Study supports data-informed decision-making and reinforces Yellowstone
Country’s commitment to resident-focused tourism.
STR Weekly Performance Insights – June 2025
June 1–7: Soft weekday performance; global RevPAR continued to grow
June 14–21: Demand rebound led by Juneteenth and market shifts
June 22–28: Strong weekend performance offset midweek softness
Trends remain stable across the region, with fluctuations driven by calendar
and event timing.
https://str.com/data-insights-blog
Tourism Leads - See Attached
Family & Cultural, Lodging, Outdoor Reporting
Upcoming & Ongoing Resources
https://visitbozeman.com/bozeman-events https://visitbozeman.com/tourism-resources https://www.umt.edu/tourism-recreation-research/
Thank you,Briana Wolfe
Director of Tourism and Sales
Bozeman Area Chamber of Commerce
2000 Commerce Way | Bozeman, MT 59715
bwolfe@bozemanchamber.com
www.bozemanchamber.com
(406) 922-0449 | (406) 586-8286 (fax)