HomeMy WebLinkAboutRWC - Bozeman On-Call Proposal_11022021
Proposal
On-Call Services for the City of Bozeman Parking
Program
Prepared For:
City of Bozeman
PO Box 1230
Bozeman, MT 59771-1230
agenda@bozeman.net
Prepared By:
Rick Williams Consulting (RWC)
PO Box 12546
Portland, Oregon 97212
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Table of Contents
Table of Contents ............................................................................................................................................................................................. 1
A. Executive Summary ............................................................................................................................................................................. 2
B. Firm/Individual Profile...................................................................................................................................................................... 5
B.1. Firm Description ........................................................................................................................................................................ 5
B.2 Organization Qualifications .................................................................................................................................................. 5
B.3 Minimum Qualifications ......................................................................................................................................................... 5
B.4 The COVID-19 Environment ................................................................................................................................................. 6
B.5 Personnel Qualifications ........................................................................................................................................................ 6
C. Related Experience with Projects Similar to the Scope of Services ............................................................................... 8
C.1 Assist Economic Development Program Manager (RFP Task A) ......................................................................... 8
C.2 Assist in Multiple Management Issues and Implementation Assistance (RFP Task B) ............................. 9
C.3 Community and Stakeholder Engagement (RFP Task C) ...................................................................................... 10
C.4 Reports, Analyses, operations, and Management of Parking and Mobility (RFP Task D) ...................... 11
C.5 Work Samples ........................................................................................................................................................................... 13
D. Recent and Current Work for the City of Bozeman ............................................................................................................. 13
D.1 Support to City Staff ............................................................................................................................................................... 13
E. References ............................................................................................................................................................................................. 14
E.1. References .................................................................................................................................................................................. 14
E.2. Additional Project Contacts (Past 5 Years) ................................................................................................................. 14
F. Price Proposal ...................................................................................................................................................................................... 16
F.1. Rate Schedule ............................................................................................................................................................................ 16
F.2. Approach to Task Budgeting .............................................................................................................................................. 16
G. Affirmation of Nondiscrimination ............................................................................................................................................... 17
*Cover Photo Credit: Joe Shlabotnik
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A. Executive Summary
Thank you for the opportunity to respond to the City of Bozeman's request for proposals
to provide professional on-call parking and transportation demand management services
to your organization. Below is an Executive Summary that consolidates our responses to
the RFP, which is provided in detail beginning in Section B of this submittal.
Firm Background
We are excited by the opportunity to partner with you as a multi-faceted parking and mobility consulting
resource, helping to address the range of services outlined in your RFP. We have led similar efforts for other
cities in California, Idaho, Oregon, Washington, Montana, and throughout the United States. The RWC team
has over 90 years of combined parking and transportation demand management experience and can draw on
our extensive experience working with hundreds of public and private clients throughout the West to identify
issues and recommend tailored solutions. Rick Williams and Al Niknabard bring added strength to the RWC
team, whose direct experience in operating and managing small and large off-street parking systems is
extensive and compliments the large range of needs listed in the scope very well. We know parking;
and we truly value this opportunity.
Scope of Services
Per the RFP Scope of Services, the City is seeking demonstrated experience and demonstrated success in
delivery of services in the following areas:
A. Assist the Economic Development Program Manager and other city staff on question and issues
related to parking and mobility system planning, operation, and management.
RWC has developed parking management and mobility plans for scores of municipal and private clients.
Our goal is to create tailored plans for our clients and, more importantly, to successfully implement our
completed and adopted plans—we have consistently delivered on this goal. Examples are Bozeman itself,
where we have been engaged in a "mentoring" contract to aid the City's Parking Program Manager since
2018. We have similar plan implementation contracts with Parking Managers for the cities of Hood River,
Milwaukie, Oregon City, Salem, OR and Tacoma and Vancouver, WA.
RWC brings a skillset to Parking Program Management from years of hands-on experience in
administering, operating, staffing, marketing, funding, and building public and private parking systems.
We understand the mechanics of the day-to-day reality of parking systems and, as consultants, we bring a
library of experience in work with other cities. The same can be said for mobility and curb management,
as our skill set also includes forming, funding, and operating district-based Transportation Management
and Mobility Associations. These organizations are comprised not only of municipal stakeholders, but a
diverse array of private interests that include property owners, small and large businesses, residents,
employees, and customers. Understanding the complexities of "mobility management" is essential but
creating broad based partnerships through the Economic Development Program (and its Manager) is the
true measure of success.
As parking professionals, we understand that effective, flexible, and adaptive management strategies are
key tools in creating vibrant and desirable commercial and mixed-use areas. RWC will assist you in
creating the most effective toolbox for Bozeman. RWC’s approach is simple, partnering
with the clients to deliver strategic, proven, and cost-effective solutions.
B. Assist the City with the development and implementation of a new active curb management
strategy for downtown, including development of goals, study & geographical selection, revenue
projections, rate studies, cost and feasibility analyses, program terms & language development,
outreach & program marketing, and implementation assistance.
This work scope item is broad and multi-faceted, a phrase RWC would use to describe our firm and our
history. As our more detailed response to the RFP will show, below are the types of services we can
accurately, professionally, and successfully provide to you.
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o In-Depth Understanding of Parking Districts in mid-size cities (with a university interface). With an
extensive background in downtown Main Street development and parking system
management, RWC has assisted communities (with public and private sector partners) to establish
parking districts in commercial, institutional, industrial, and residential formats. RWC has also
worked with mid-sized cities that interface with colleges or universities, such as Corvallis, OR
(Oregon State University), Eugene, OR (University of Oregon), Forest Grove, OR (Pacific University),
Newberg, OR (George Fox College), Salem, OR (Willamette University) and Spokane, WA (Gonzaga,
WSU, EOU), to name a few. We have also worked individually with numerous colleges, universities,
and medical facilities throughout the country on campus parking plans and transportation networks.
o Assessment of Policy and Code: So much of parking can be driven by policy and code (regulation). We
have helped numerous clients completely rethink their broad policies for the purpose and intent for
parking management (recently, San Jose, CA, Bozeman, MT, Albany, Bend, Madras, McMinnville,
Milwaukie, Portland, OR and Tacoma and Redmond, WA). These efforts have translated into
changes in municipal code and in on-the-ground operating protocols.
o Paid Parking: We have conducted rate assessments for numerous cities, including Portland, OR,
Redwood City, CA, and Everett, Tacoma, and Vancouver WA. We take a market and demand based
approach to rate assessments (which includes hourly, daily, evening, weekend, event, and permit
formats). Our work has been for both private and public facilities: retail/entertainment, office, and
other mixed-use customer user facilities.
o Parking Garage Assessment: RWC conducted garage development assessments for the Beaverton, OR
parking system as well as operating and capital expense assessments for the City’s new garage at
Beaverton Central (under construction now). A similar assessment was conducted for the City of
Portland for the development of its new Convention Center Hotel Garage in 2019 (now built and
open). RWC is currently working on two parking development projects: one public (Olympia, WA)
and one private (Portland’s South Waterfront). RWC is developing pro forma financing models
that evaluate the financial feasibility of the projects and funding strategies necessary to fund
(“pencil”) development.
C. Attend meetings with the general public and other key stakeholders as requested by the City.
RWC has extensive experience working with stakeholders to develop, implement, and monitor tailored
parking and transportation demand management solutions. Our ability to interpret parking data and
recommend strategies that truly solve problems for communities distinguishes us within the parking
industry. We have made frequent presentations for clients at City Council and Committee meetings,
public forums and in one-on-one contacts with business owners, property owners, employees, and other
local stakeholders to understand issues related to parking and transportation demand management. We
have used online surveys and online public forums (open houses) to ensure broad input and community
representation (recently, in 2021, for the City of Bozeman). We have also canvassed for input at Farmer’s
Markets, community events, and intercept surveys.
More importantly, we have been engaged by numerous cities specifically to directly facilitate sensitive,
controversial, and divided topics related to parking, curb management, and the successful integration of
parking and TDM into parking systems management. We are at our best when we have the opportunity to
work with stakeholders, making complex information understandable and deriving consensus-based
goals and success measures to move "parking plans" from concepts to implemented systems. Our
approach is collaborative, informed, broad-based, and works to understand Bozeman's unique
perspective, experience, and vision. This will lead to solutions that are right for Bozeman.
D. Provide reports, written analyses, graphics, and/ or comments regarding any aspect of City transit
and parking planning, operations, management.
As with scope item B above, this scope item is also broad and multi-faceted. The RFP scope calls for a firm
that can contain all the work items within a single entity, no subcontractors. This RWC can truly provide.
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Those who analyze solutions, conduct policy, code, and financial assessments, lead outreach, research
best practices, oversee data collection, and write reports are the firm’s principals. We do not push these
tasks to less experienced analysts. Because of our small size, our rates and overhead are much lower than
larger firms; ensuring our clients the highest of quality in experience and product deliverables that have
the most cost-effective outcomes, Find below the types of services we can accurately, professionally, and
successfully provide to you to support this RFP scope task.
o Expertise in Parking Data Collection and Analysis. Quality data is the foundational element of every
parking evaluation project, and we are committed to using rigorous standards to ensure that all
recommendations are based on an accurate understanding of the system. RWC has developed robust
data collection processes that the State of Oregon recognizes as its industry best practice template (see
https://www.oregon.gov/lcd/Publications/ParkingMadeEasy_2013.pdf. We have provided strategic
data collection and analysis, resulting in implemented strategy plans for very small cities (like Banks,
Oregon), medium-sized cities (like Redwood City and Ventura, CA), and extremely large cities (like New
Orleans, Louisiana, Dallas, TX, San Francisco, CA and Seattle, WA). In all cases, our approach uses
local data to address local problems, challenges, and solutions.
o Parking Supply and Demand Forecasting: RWC has modeled parking demand forecasts for development
of individual parking facilities, entire central business districts, and for shared-use parking models for
purposes of master planning entire new mixed-use districts (e.g., Vancouver, WA Waterfront Gateway
District, Boise, ID, River Shore Development, and San Jose, Diridon Station Area). Demand modeling
must be accurate, reflect local markets and formatted in a way that cities and developers can optimize
parking and minimize risk in assembling financing and funding packages.
o Operations Analysis: We have recently run complete financial and operating analyses for on and off-
street operations in numerous Oregon cities, as well as Everett, Leavenworth, Olympia, Tacoma,
Wenatchee, and Vancouver Washington and Redwood City, San Mateo, South San Francisco and
Ventura, California. We are working with Everett, WA, Hood River, Oaks Park (OR) and Portland, OR on
new technology systems for parking management. Each evaluation has resulted in identification of
efficiencies and opportunities for improved operations and cost savings. Findings were prepared in
accurate, concise, and understandable report formats as well as supporting graphics and
presentation materials.
o Leaders in Transportation Demand Management (TDM): Few consulting firms have the real time
experience that RWC has in TDM, and its integrated role in parking management. Rick Williams, Owen
Ronchelli, and Pete Collins have all formed, funded, and operated Transportation Management
Associations (TMA) and parking benefits districts. Rick established Oregon’s first TMA (GoLloyd) in
1994 (see www.GoLloyd.org). Our experience in TMA district level management is unparalleled. We
have created working TDM partnerships and funding systems shared by cities and diverse private
stakeholder groups. We have designed and delivered real programs. Our partnerships with
communities and mobility agencies are extensive. To date we have assisted in the formation and
establishment of 12 TMAs throughout the country. We are currently working with the City of San Jose,
CA on establishing a parking benefits district/TMA in their fast growing Diridon Station Area district.
With Parachute Strategies, RWC is contracted with Portland's Metro Regional Government to develop a
Regional Webinar Series on the relationship of parking and transportation demand management in
COVID times. We understand the critical relationship between parking and TDM (mobility) and
have delivered actual implemented solutions.
RWC’s goal is to apply our expertise in all phases of parking to assist Bozeman and its stakeholders to provide
parking and mobility solutions that are responsive, collaborative, tailored and cost effective. The
accompanying proposal further details our qualifications. To the best of our abilities, all information in the
attached submittal is complete and accurate, and we encourage you to contact our previous clients to hear
firsthand their experiences with our team.
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B. Firm/Individual Profile
B.1. FIRM DESCRIPTION
The full legal name of our firm is ROP Consulting,
Inc., (dba) Rick Williams Consulting (RWC), a
Portland, Oregon-based S-corporation. We
transitioned from an LLC (established in 1995) to
an S-Corp (established in 2014).
We are comprised of seven (7) employees. Parking
and Transportation Demand Management (TDM)
consulting is our core business and all work in
that regard is provided in-house. Our size ensures
work is done by senior personnel and client staff
works directly with our firm’s three primary
owners (Williams, Ronchelli, and Collins).
Our client list is extensive, and our size has never
limited our capacity to provide comprehensive,
complex, and innovative parking consulting
services. We have the capacity and proven track
record of expertise to perform this work on your
schedule and within an approved not to exceed
budget for any assigned or written task order.
B.2 ORGANIZATION QUALIFICATIONS
Our approach relies on the significant (if not
complete) involvement of the firm’s owner
partners and senior staff in project delivery. RWC
is not a large national firm. Rather, we area a small
company with national experience. Those who
analyze solutions, conduct policy, code, and
financial assessments, lead outreach, research
best practices, oversee data collection, and write
reports are the firm’s principals. We do not push
these tasks to less experienced analysts.
Because of our small size, our rates and overhead
are much lower than larger firms; ensuring our
clients the highest of quality in experience and
product deliverables that have the most cost
effective outcomes.
The project team organizational chart for this
proposal outlines key personnel roles and
responsibilities. Abbreviated educational and
professional resumes are described below for
senior staff who will be available to this project.
B.3 MINIMUM QUALIFICATIONS
Few parking consulting firms bring the
combination of policy and planning expertise and
hands-on experience in operating parking and
Transportation Demand Management (TDM)
systems that RWC offers to its clients. RWC
understands the intricacies associated with
parking districts and integrated transportation
systems, both technically and from a Main Street
grounding. The firm has direct experience in
managing, operating, designing, building, and
financing individual parking assets and
complex on- and off-street parking systems,
leveraging sound, cost effective, and 21st century
parking management approaches for our clients.
RWC is also a leader in parking data collection and
data analysis. Over the years, RWC has
successfully shared that experience with public
and private clients to develop quality data
analyses to support policies, programs, and
operations that are successful and self-sustaining.
We have conducted studies in large, medium, and
small cities, from Banks, Oregon (pop. 2,000) to
New Orleans, Louisiana (pop. 400,000). It is our
belief that parking should enhance and support
the surrounding land uses, not the reverse. RWC
takes pride in the fact that most studies we have
City of Bozeman
Owen Ronchelli
Project Manager (Parking Demand/TDM, Data
Analysis)
Rick Williams
Senior Advisor (Policy, Finances, Organization,
Operations, Community Engagement, Quality
Control)
Pete Collins
Research, Strategy
Development, TDM
Lead
Connor Williams
Mike Vasbinder
GIS/Data Analysis
William Reynolds
Community
Engagement, Rates,
Curb Management
Al Niknabard
Operations, New
Technologies, Parking
Finance Community Engagement (as necessary)
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completed for cities and private clients have
received unanimous approval by their respective
leadership groups and are in the process of
implementation. New programs in Albany, Bend,
Hood River, McMinnville, and Oregon City, OR, as
well as Everett, Olympia, and Wenatchee, WA and
Bozeman, MT were all adopted in the past 5 years.
Factors distinguishing our approach from
competing firms are our attention to detail, the
importance we place on the accuracy and
integrity of data, hands-on experience in
establishing policy and code, and managing
parking and using data to inform operations. We
also value collaborating with client staff
and working closely with stakeholders to hear
their concerns and tailor solutions that are
consensus-based, and support adopted visions.
B.4 THE COVID-19 ENVIRONMENT
To advance the project forward given the
uncertainty surrounding the COVID-19 pandemic,
we understand that the overall approach will need
to be innovative and flexible. The City of Bozeman
will need a consultant team that is capable, highly
qualified, with a proven track record in industry
best practices and innovation.
RWC is currently working on projects in
Portland’s Downtown, its Central Eastside
Industrial, and NW Parking Plan Districts. Projects
are also underway in Corvallis, Madras, Salem,
Oregon City, and Roseburg, OR, using innovative
meeting and information gathering tools to ensure
forward movement on projects, while keeping
clients and stakeholders involved, informed, and
contributing. We recently completed, with Bridge
Economic Development and the City of Bozeman, a
successful and extensive public outreach effort on
parking in Bozeman that was conducted entirely
using remote tools.
B.5 PERSONNEL QUALIFICATIONS
All RWC staff are officed in Portland, Oregon.
Rick Williams, Senior Advisor (26 years/RWC)
Roles & Responsibilities
• Senior advisor
• Primary client's contact on
all assigned tasks
• Responsible for quality
assurance and quality
control
• Reviews all deliverables,
leads on individual project
tasks (as needed) such
as policy/code, financing, operations, best
practices, and strategy development
• Leading presentations, including
presentations to Bozeman leadership,
committees, and community groups
Current Assignments and Location
• Downtown Parking System Audit (Corvallis,
OR)
o Contact: Lisa Scherf (541.754.1759)
• TSP Master Plan – with MurraySmith (Pacific
City, OR)
o Contact: Nick McMurtrey (503.225.9010)
• Central Eastside Industrial District Parking
Master Plan (Portland, OR)
o Contact: Adrienne Chaille (503-236-6830)
• Downtown TDM Plan and Parking Study
(Oregon City)
o Contact: Kelly Reid (503.496.1540)
Educational & Professional Background
• Master’s Program Sociology – Portland State
University
• Nearly 30 years in parking management and
parking development across the western
United States
• Responsible for creation of the nationally
recognized ‘SmartPark’ parking system in
Downtown Portland, OR. Rick oversaw
management of the system from 1987 – 1995
as Executive Vice President of the Association
for Portland Progress
• Contract Executive Director of GoLloyd TMA
(1994 - 2014)
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Owen Ronchelli, Project Manager (20
years/RWC)
Roles & Responsibilities
• Project Manager
• Responsible for day-to-
day oversight of
assigned tasks.
• Leads and coordinates
all data collection
efforts and
assessments.
• Leads parking demand forecasting and TDM
policy and program development.
Current Assignments and Location
• Central Eastside Industrial District Parking
Master Plan (Portland, OR)
o Contact: Adrienne Chaille (503.236.6830)
• Northwest Parking District Assessment &
Event Parking Study (Portland, OR)
o Contact: Rae-Leigh Stark (503.823.7211)
• Diridon Station Area Parking Plan (San Jose)
o Contact: Ashley Brooks (408.533.8988)
• TSP Master Plan – with Parametrix (Cannon
Beach, OR)
o Contact: Ryan Farncomb (503.416.6868)
Educational & Professional Background
• M.U.R.P. Urban & Regional Planning – Portland
State University
• 20+ years developing parking management
and TDM plans, strategies, and policy
guidelines for numerous jurisdictions
Pete Collins, Associate (10 years/RWC)
Roles & Responsibilities
• Project Consultant
• Data collection support
• Leads TDM Planning
and program
development and
implementation
• Strategy development
• Policy and code
research
• Additional financial analysis and report
development
Current Assignments and Location
• Downtown Parking & TDM Plan (Oregon City)
o Contact: Kelly Reid (503.496.1540)
• Downtown Parking System Audit (Corvallis)
o Contact: Lisa Scherf (541.754.1759)
• Downtown Parking Assessment & Plan
(Roseburg)
o Contact: Stuart Cowie (541.492.6750)
• Oaks Park Operations and Technology
Assessment (Portland, OR)
o Contact: Brandon Roben (503.233.2434)
Educational & Professional Background
• M.R.P Regional Planning – University of
Massachusetts - Amherst
• 11 years in parking planning efforts and
Transportation Demand Management
• Assisted on a variety of parking
plans grounded in objective data and best
practices
• Current Contract Executive Director of South
Waterfront TMA, Portland-based
Transportation Management Association
William Reynolds (AICP, PTP), Associate (4
Years/RWC)
Roles & Responsibilities
• Project Consultant
• Active involvement
in several project tasks,
particularly in the areas
of community
engagement, best
practices decision-
making, strategy
development, and
researching other communities (peer reviews)
• Directing outreach efforts and supporting
facilitation
• Additional research, data formatting, and
report writing
Current Assignments and Location
• OMNI Investments – Demand and Technology
Assessment for "Box Factor" Development Plan
(Bend, OR)
o Contact: Kyle Zaylor (503.334.1536)
• Cedar Rapids 4th Ave Parking Study (Cedar
Rapids, IA)
o Contact: Rob Davis (319-286-5808) (with
Stanley Consultants)
• Downtown Parking & TDM Plan (Oregon City)
o Contact: Kelly Reid (503.496.1540)
• Northwest District Off-Street Parking Demand
& Feasibility Study (Portland, OR)
o Contact: Rae-Leigh Stark (503.823.7211)
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Educational & Professional Background
• M.S. Civil Engineering – North Carolina State
University
• AICP – American Institute of Certified Planners
• PTP – Professional Transportation Planner
• 12 years in transportation planning including
parking demand assessments, corridor studies,
and traffic analysis
• Has successfully led facilitation efforts with
various Advisory Committees on parking
management solutions
Al Niknabard, CCIM (2 years/RWC)
Roles & Responsibilities
• Project Consultant
• Parking operations –
logistics and
implementation
• Parking equipment,
technologies, and
specifications
• Vendor contracts
• Comparative market
analysis - rates, fees,
and capacity
management
Current Assignments and
Location
• EverPark Operations and PARCS Assessment –
Development of PARCS specifications. (Everett,
WA)
o Contact: Ryan Sass (425.257.8800)
• Oaks Park Operations and Technology
Assessment (Portland, OR)
o Contact: Brandon Roben (503.233.2434)
• OMNI Investments – Demand and Technology
Assessment for "Box Factor" Development Plan
(Bend, OR)
o Contact: Kyle Zaylor (503.334.1536)
• TSP Master Plan – with MurraySmith (Pacific
City, OR)
o Contact: Nick McMurtrey (503.225.9010)
Educational & Professional Background
• BS – University of Oregon
• CCIM Institute – Oregon & SW Washington
Board Member
• 21 years operating and managing parking
operations, with direct oversight of 15,000
parking spaces, 150 staff members and
approximately $15M in annual revenues.
C. Related Experience with
Projects Similar to the Scope
of Services
The RFP notes that the City needs expert advice on
parking technology, parking supply management
and evaluation, integrating parking policy with the
broader transportation system, and curb
management strategies.
Below is a sampling of projects we have
completed for cities that were both on time and
under budget and demonstrate our proven ability
to provide the services outlined in the scope
professionally and with high success.
C.1 Assist Economic Development
Program Manager (RFP Task A)
RWC has provided a broad range of technical
consulting assistance to numerous clients working
in the role of "Parking Manager." Such assistance
has supported entire rewrites of parking codes
(e.g., Portland, OR and Vancouver, WA),
coordinating stakeholder engagement to establish
consensus based goals and/or Guiding Principles
that clearly lay out community (or company)
priorities for access. We have provided direct help
to parking managers to restructure parking
programs to deliver fiscally sound, self-sustaining
parking systems. We have developed capital
maintenance plans (e.g., Bozeman, MT, Everett,
WA, Portland, OR and numerous private clients),
investment and funding strategies for new garage
development (e.g., Seattle and Olympia, WA,
Oregon Convention Center) and run
revenue/expense proformas to inform investment
decisions for new infrastructure—garage-
developments (e.g., Prosper Portland, Olympia,
WA, Melvin Mark Development Companies, Killian
Pacific and Eastbank Development).
We have also engaged in cost-benefit evaluations
on the divestment of public parking facilities
within the context of a broader strategic plan for
the management of a municipal parking system
(e.g., Vancouver, WA).
As a specific and more detailed relevant project
example, we would offer our work in Portland, OR
on a plan that now provides the City's parking
manager a data informed toolbox for monitoring
system performance and making strategic
decisions.
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Portland, OR - Performance Based Parking
Management Manual (2018)
Reference: Chris Armes, Portland Bureau of
Transportation,1120 SW Fifth Avenue, Suite 800,
Portland; PH: (503) 823-7051Email:
Chris.Armes@portlandoregon.gov
Project Budget: $94,810
In 2017, PBOT retained Kimley-Horn (prime) and
RWC (sub-consultant) to lead the development of
a Performance-Based Parking Management
Manual to guide the management of Portland’s
public parking system. William Reynolds served as
the lead project manager with Kimley-Horn
through February 2018 and remained project
manager after joining with RWC in March 2018.
Working with a 10-member Stakeholder Advisory
Committee, the project team developed guidelines
for forming new Parking Management Districts;
implementing paid parking; installing new or
modifying existing time limits; adjusting paid
parking rates based on data; installing new or
modifying existing truck loading zones; and
forming and managing new Event Districts. In
addition to facilitating eight Stakeholder Advisory
Committee meetings, the project team met with a
variety of additional stakeholders to discuss
specific topics including the Portland Freight
Committee, the Oregon Convention Center, and
the Rose Quarter. The Manual was approved by
the City Council in 2018.
From 2018-2020, PBOT retained the
RWC/Kimley-Horn team to complete additional
related work, including development of a Heliport
Management Plan as well as an analysis with
recommendations for Passenger Loading Zones.
Throughout this project key RWC staff working on
this project included William Reynolds, Rick
Williams, Owen Ronchelli, and Pete Collins.
C.2 Assist in Multiple Management Issues
and Implementation Assistance (RFP
Task B)
This scope task requires a consulting team that
are highly experienced and fully understanding of
all elements of parking management. The task
requires a team that not only knows parking but
has strategic experience in the integration of
alternative mode systems into a city's "access
system," which includes the curb, transit, bike, and
pedestrian infrastructure, as well as the ability to
measure and assess cost/feasibility, rates,
financing and, ultimately, public engagement to
clearly communicate goals and outcomes.
As a specific and more detailed relevant project
example, we would offer our work in Hood River,
OR, on a plan that assessed all elements for their
parking system, forecast future demand, meter
and permit rates/fees, and assessed the feasibility
and timing of new curb management,
transit/mobility systems, and technology.
Hood River, Oregon – Downtown Parking Study
and Plan (2018 – present)
Reference: Dustin Nilsen, City of Hood River 211
Second Street, Hood River, OR 97031
PH: 541-386-1488; Email:
D.Nilsen@cityofhoodriver.gov
Project Budget: $81,325 (Plan Development)
$35,000 (Data Collection)
RWC was retained by the City of Hood River to
examine parking management solutions for both
the on- and off-street systems in its downtown.
The RWC team worked with a Downtown Parking
Ad Hoc Committee over the course of ten (10)
work sessions to evaluate opportunities and
constraints within the parking system and to
outline solution strategies that will improve the
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efficiency and usability of the existing supply and
set a foundation necessary to address future
commercial and housing growth.
This process was informed with parking
occupancy data collected in the winter and
summer of 2018 and an extensive research effort
of topics the Ad Hoc Committee felt needed to be
addressed and better understood in the strategy
development process. This was accomplished
through a series of seven detailed White Papers
that provided background and recommendations
for implementation in the following areas:
• Current Parking Demand
• Guiding Principles
• Parking Demand Forecasting
• Barriers to Downtown Residential
Development
• Fee-in-Lieu
• Improvements in Operations Management
• New Mobility and Curb Management
RWC also created an extensive engagement plan,
guided by the Ad Hoc Committee. The outreach
effort included intercept surveys at the Farmers
Market, two public Open Houses, a comprehesive
online survey, and three City Council work
sessions that were open to the public. Individual
interiews with department staff were also
conducted. Key RWC staff involved in this project
included Rick Williams, Owen Ronchelli, Pete
Collins, and William Reynolds.
Overall, the ensuing plan was well informed by all
the input garnered. City Council unanimously
approved the plan in January 2020. RWC’s
contract has been extended to provide assistance
in near-term strategy implmentation.
C.3 Community and Stakeholder
Engagement (RFP Task C)
RWC prides itself on its ability to both
communicate and facilitate very complex
information regarding parking with diverse
stakeholder groups, which includes elected
officials, advisory boards, committees, citizen
groups, and staff. Every project example listed
in this proposal has involved work with
Citizen/Stakeholder Advisory Committees,
one-on-one outreach to affected stakeholders
and decision-makers, presentations to
Commissions and Councils, and public open
houses.
We have developed on-line surveys, focus groups,
on-site intercept surveys, outreach through
building and retail newsletters, community forum
events, in-event polling, and “tabling” at
community events and meetings (e.g., Farmers’
Markets, business/neighborhood association
meetings). Bottom line, our goal is to listen
objectively when gathering information, local
perceptions, ideas, opportunities, and constraints;
and to record those inputs accurately and
objectively. When presenting, we similarly want
our materials to be intuitively understandable,
based on objective data, industry best practices,
and a clear understanding of unique local
dynamics and character.
As a specific and more detailed relevant project
example, we would offer our recent public
outreach work in Bozeman.
Bozeman, MT (with Bridge Economic
Development) – Downtown Community
Engagement Effort: Parking Benefit Districts
(PBZ) and Residential Parking Districts
(RPPD) (2020/2021)
References: Brit Fontenot, Michael Veselik, Dani
Hess, and David Fine, City of Bozeman, MT, 26 E.
Mendenhall, Bozeman, MT 59715, PH:
(406.579.1302); Email:
bfontenot@BOZEMAN.NET
Project Budget: $38,000
RWC, with Bridge
Economic
Development, were
engaged by the City
of Bozeman to tackle
community concerns
related to parking
management and
parking policy in
both the downtown
and in two existing
Residential Parking
Permit Districts.
The project involved
extensive meetings with internal staff to develop
clear project goals and desired outcomes for
comprehensive and transparent community input
into the City's downtown and residential parking
programs.
RWC and Bridge Economic Development created a
Parking Management Engagement Handbook that
captures community values, guiding principles
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November 2, 2021
and desired outcomes for parking management
that would benefit Bozeman and each groups
unique community need. The consultants also
created clear definitions and explanations of
parking elements to ensure that all participants in
the community discussions were "on the same
page."
The consultants worked with the Bozeman
internal staff team to structure three on-line
community forums, one each for the residential
neighborhoods and one combined "report back"
meeting to assure that the City's commitment to
transparency was honored, that "we heard you
and your input will inform solutions." The forums
were very well attended (owing to significant
outreach communications by City staff).
Two "solutions documents" were produced one
for the Downtown Parking Benefits District (PBZ)
and one for residential neighborhoods (RPPD).
At the end of the project, Bozeman's Economic
Development Program Manager presented all
project findings and reports to the City
Commission, reviewed the project process, and
laid out the new work plan the Parking
Commission approved to move forward.
According to a project team member, "the sessions
and the new work plan received rave reviews",
generating a front page story in the Bozeman
Daily Chronicle.
C.4 REPORTS, ANALYSES, OPERATIONS,
AND MANAGEMENT OF PARKING AND
MOBILITY (RFP TASK D)
As with scope item B above, this work scope item
is broad and multi-faceted, a phrase RWC would
use to describe our firm and our history. Provided
below are a few examples of work and reports and
analyses we have regarding multiple aspects of
parking and mobility planning that the City may
ask for during an on-call agreement for services.
A. Equipment/Technology
Everett, WA - Equipment/Technology Upgrades
EverPark Garage (2020)
Reference: Ryan Sass, Public Works Director, City
of Everett, 3200 Cedar Street, Everett, WA, 98201
PH: (425-257-8800); Email: rsass@everettwa.gov
Project Budget: This "sub-task" was included in a
larger parking project budget of $80,000)
RWC completed a comprehensive update of
Everett’s downtown parking management system.
This included an extensive data collection effort
that included all on-street and off-street (public
and private) parking in downtown Everett.
As a subset of this larger effort, the City of Everett
sought an evaluation of the existing PARCS system
in its largest public facility—the EverPark garage.
RWC (led by Al Niknabard) evaluated the
complete operating system within the garage, as
well as operating protocols, rate and permit
systems and technology. We prepared findings
and recommendations which the City approved
for implementation. RWC then developed a
vendor RPF solicitation and equipment
specifications for a new PARCS system. The City is
in the process of soliciting vendor bids.
B. Parking Supply & Demand; Rates
Parking Demand Modeling and Shared Use
Opportunity (2020)
Reference: John Collum, Economic Development
Principal, 747 Market Street, Vancouver, WA; PH:
(360) 487-7956; Email:
john.collum@cityofvancouver.us
Project Budget: $35,000
Downtown Vancouver is in the process of
redeveloping its adjacent waterfront area, a
former industrial center. RWC was retained to
work with a group of developers and City staff to
model parking demand for each individual
developer (assuming parking is contained within
each development) and to run shared use
scenarios that would share a public “district
garage” to reduce the overall parking need for
each development.
New private land uses include office, retail,
hotel/convention, restaurant, and multi-family
residential. RWC’s models were able to provide a
shared use scenario that reduced overall parking
need (if measured by individual land use) by up to
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November 2, 2021
300 parking stalls. Rick Williams is leading
engagement with private sector developers and
City Council review for this study. Owen Ronchelli
and Pete Collins are leading the demand modelling
effort.
Portland, OR - NW Parking Data Collection and
Analysis (2019 – 2022)
Reference: Kathryn Doherty-Chapman, Portland
Bureau of Transportation, Portland, OR PH: 503-
823-4761; Email: Kathryn.doherty-
chapman@portlandoregon.gov
Project Budget: $497,100
RWC was retained
by the City of
Portland to lead a
comprehensive
occupancy and
utilization data
collection effort for
the on-street
parking system
within the NW
Parking Plan
District.
The NW District
includes a combination of metered, signed, and
“or-by-permit” stalls, requiring a visual inspection
of each vehicle for the presence of permits.
Following the initial 14-hour data collection effort
in 2019 of over 3,500 on-street stalls,
recommendations were developed related to
residential permits, business permits, time stays,
and enforcement. Follow up studies will be
conducted annually through 2022.
The study also included multiple 5-hour
occupancy and utilization studies during evening
hours to compare parking demands and travel
behavior on event and non-event days near the
Portland Timbers home stadium. The RWC team
developed and conducted an intercept survey
(using an online survey on iPads) concurrent with
the parking study to collect additional data related
to the travel behavior or residents, employees,
and visitors.
The results of the occupancy and utilization
studies and the intercept survey will be used to
adjust parking permits, time stays, enforcement
hours, and event pricing.
C. Strategies and Programs to Achieve System
Performance Objectives.
Corvallis – Downtown Parking Program Audit
(2020 – 2021))
Reference: Lisa Scherf, Transportation
Supervisor, 1245 NE 3rd Street, Corvallis, OR
97330; PH: 541-754-1759; Email:
Lisa.Scherf@corvallisoregon.gov
Project Budget: $78,000
RWC recently completed a full audit of Corvallis’
Downtown Parking Program. The audit is a
detailed review of six individual systems. These
include organizational structure, rates and
operations, format and operations of the
downtown parking system, format, and operation
of parking systems outside of the downtown,
current and new technology and residential
parking districts.
RWC is took a deep dive into each audit area,
reviewing policy/code, protocol, and procedure,
comparing to industry best practices and example
cities. RWC worked with an internal technical
team and a Manager’s Steering Group (which
includes Oregon State University) to review
findings and develop strategies for refinement and
system improvement. The project was completed
in June 2021. Rick Williams, Owen Ronchelli, Pete
Collins, and William Reynolds each participated in
the research and development of six unique
“white paper” audits.
D. Strategies for finance Additional Parking
Capacity
Prosper Portland (formerly the Portland
Development Commission) Central City Parking
Development Feasibility Study (2015 & 2018)
Reference: William Thier, Senior Project
Manager, 222 SW 5th Avenue, Portland OR 97098
PH: 503-823-3193; Email:
ThierW@prosperportland.us
Project Budget: $78,000
RWC was retained by the PDC (now Prosper
Portland) to run multiple financial feasibility
scenarios for the development of new parking
garages within several Central City Business
Districts as well as to examine the cost
effectiveness of adding floors to existing public
structures. Gap analyses were run to identify
funding shortages (i.e., the gap between the
revenue capacity for parking alone and the
revenue need to fully cover debt service and
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November 2, 2021
operations – over a 20-year horizon). Findings
were used to examine strategies for funding
sources necessary to cover identified gaps (e.g.,
donation of land, use of existing enterprise fund
surpluses, private partnering opportunities, etc.).
C.5 WORK SAMPLES
If of interest to the City, we are providing work
samples (studies and reports) that we have
prepared for other clients. We have provided
them for your review through the following link:
https://tinylink.net/G7zJ8
D. Recent and Current Work for
the City of Bozeman
RWC has extensive knowledge and experience
with the City of Bozeman's parking systems and
has provided technical assistance, research, plan
and policy development, and comprehensive
consulting.
Examples of our ability in these areas include the
following studies conducted for the City of
Bozeman:
• 2021 – Parking Management Engagement -
Handbook (w/ Bridge Economic Development)
• 2021 – Residential Parking Permit District
(RPPD) – Parking Management
Recommendations (w/ Bridge Economic
Development)
• 2021 – Downtown/Parking Benefit District
(PBZ) – Parking Management
Recommendations (w/ Bridge Economic
Development)
• 2019-21 – Parking Mentoring Contract
• 2019: Parking Lease Calculator (for Bridger
Garage)
• 2018 – White Paper: 85% Rule
• 2018 – Peer Review: Western Transportation
Institute/Montana State University 2017
Downtown Parking Study
• 2017 – City of Bozeman: Parking Standards
Case Study Review
• 2016-17 – Downtown Strategic Parking Plan
• 2016-17 – City of Bozeman: Midtown Parking
Assessment (w/ Leland Consulting Group)
• 2016-17 – Bozeman Midtown Parking Demand
Evaluation (w/Leland Consulting Group)
• 2015 – Technical Memorandum: Strategic Use
of Cash-in-Lieu as a Source of Funding for
Public Parking
D.1 SUPPORT TO CITY STAFF
Rick Williams Consulting’s approach to providing
support to City staff begins with responsiveness.
We are versed in all areas of parking and can
provide information, research, data collection, and
report preparation quickly and in formats that
meet specific needs (e.g., internal staff, Council,
committee, and/or community). We feel that we
have extensive capabilities in all the scope areas
outlined in the RPF and hope we have
demonstrated this in this proposal thus far.
We believe our role is to serve as a professional
and objective resource for all information related
to parking based on reliable data (where available
and/or gathered by us for the client, e.g.,
utilization survey, etc.), industry best practices
and, more importantly, an understanding of
Bozeman’s unique qualities and the dynamics of
parking. We also view our role as a resource to
bring the issues of parking into a framework that
is easy to communicate at all levels, to create a
means to inform and educate the public as well as
to be able to effectively respond to real issues and
concerns related to parking—as it impacts
customers, employees, and residents.
We will be available for internal and public
meetings with reasonable notice, capable of
conducting conference calls, email exchanges, and
one-on-one conversations and conferences with
staff and/or elected officials. We also find that
routine monthly check-ins and status updates as
projects are initiated are very beneficial.
We believe we have demonstrated our ability to
support Bozeman staff at many levels and in
varied formats in the past. We want to continue to
provide support that is timely, cost-effective,
informative, and efficient.
We always stand ready to thoroughly
dig into issues (through research and
analysis) to answer staff questions in a
very timely manner and to relieve client
staff of time and burden so they can
focus on the day-to-day operation of the
parking system. We want you to feel as
if we are an extension of staff; available
for any quick tasks that need timely
attention.
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E. References
E.1. REFERENCES
1) Tacoma, WA
Downtown Smart Meter Parking Strategy
Implementation and Planning (2010, 2013,
2015, 2017)
Tacoma Downtown Integrated Parking Plan
(2015)
Reference: Eric Huseby
Parking Manager
City of Tacoma
747 Market Street
Tacoma, WA
PH: (253) 591-5437
Email: ehuseby@ci.tacoma.wa.us
2) Vancouver, WA
Update on City Policy on Investments in Off-
street Parking (2018)
Shared Parking Demand Modeling for
Vancouver Heights Sub-Area Plan (2018)
Reference: Chad Eiken
Director of Community Economic
Development
415 SW 6th Street
Vancouver, WA 98668
PH: (360) 487-7882
Email: chad.eiken@cityofvancouver.us
3) Corvallis, OR
Corvallis – Downtown Parking Program Audit
(2020 - 2021)
Reference: Lisa Scherf
Transportation Supervisor
City of Corvallis
1245 NE 3rd Street
Corvallis, OR 97330
PH: 541-754-1759
Email: Lisa.Scherf@corvallisoregon.gov
4) Hood River, OR
Downtown and Capitol Mall Annual Parking
Data Collection and Strategy Plan Updates
(2006 – present)
Reference: Dustin Nilsen
Planning Director
211 Second Street, Hood River, OR 97031
PH: 541-386-1488; Email:
D.Nilsen@cityofhoodriver.gov
Project Budget: $81,325 (Plan Development)
$35,000 (Data Collection
Email: slong@cityofsalem.net
5) Salem, OR
Downtown and Capitol Mall Annual Parking
Data Collection and Strategy Plan Updates
(2006 – present)
Reference: Sara Long
Parking Policy and Downtown Project
Manager
Urban Development Department
350 Commercial Street NE Salem, OR 97301
PH: 503-588-6178 ext. 6471
Email: slong@cityofsalem.net
E.2. ADDITIONAL PROJECT CONTACTS
(PAST 5 YEARS)
In the past five years, RWC has led parking
development consulting projects in a number of
cities in tasks closely related to the scope of
services called for in this RFP. These include:
6) Portland, OR
NW District Parking Plan & Central Eastside
Parking Plan (2010- present)
Portland Parking Management Manual (w/
Kimley-Horn) (2018)
Project Contact: Chris Armes
Project Manager
Portland Bureau of Transportation
1120 SW Fifth Avenue
Portland, Oregon 97205
PH: (503) 823-7051
Email: Chris.Armes@portlandoregon.gov
7) Olympia, WA
Garage Feasibility Study (2017)
Project Contact: Keith Stahley
Project Contact: Keith Stahley
Director, Community Planning and
Development
City of Olympia
222 SW 5th Avenue
Olympia, WA
PH: 360.753.8227
Email: Kstahley@ci.olympia.wa.us
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November 2, 2021
8) Vancouver, WA
Waterfront Gateway Project: Parking Demand
Modeling and Shared Use Opportunity (2020)
Project Contact: John Collum
Economic Development Principal
747 Market Street
Vancouver, WA
PH: (360) 487-7956
Email: john.collum@cityofvancouver.us
9) Prosper Portland
Central City Parking Development Feasibility
Study (2018)
Project Contact: William Thier
Senior Project Manager
222 SW 5th Avenue
Portland, OR 97098
PH: 503.823.3193
Email: ThierW@prosperportland.us
10) Bend, OR
Galveston Corridor Parking Study (2017)
Project Contact: Karen Swirsky
Senior Long-Range Planner
708 NW Wall Street, Bend, OR 97703
PH: 541-323-8513
Email: kswirsky@bendoregon.gov
11) McMinnville, OR
Downtown Strategic Parking Management
Plan (2017)
Project Contact: Heather Richards
Planning Director
231 NE Fifth Street, McMinnville, OR 97128
PH: 503-474-5107
Email:
Heather.Richards@mcminnvilleoregon.gov
12) Leavenworth, WA
Parking Management Plan (2017-18)
Project Contact: Heather Richards
City Administrator
City of Leavenworth
700 Hwy 2 PO Box 287
PH: (509-548-5275 EXT 124)
Email: jwalinski@cityofleavenworth.com
13) Lewis and Clark College, OR
Lewis & Clark College Review of Parking Needs
& Transportation Demand Management (TDM)
Programs (2015/2016)
Project Contact: Amy Dvorak
Senior Director
0615 SW Palatine Hill Rd., MSC 76
Portland, OR 9719
PH: 503.768.7794
Email: advorak@lclark.edu
14) Oregon City, OR
Oregon City Downtown Parking Study & Plan
(2008-09, 2012, 2016-17, 2019 - present)
Willamette Falls Legacy Project TDM Plan
(2017)
Project Contact: Kelly Reid
Transportation Planner
City of Oregon City
122 S. Center Street, Oregon City, OR 97045
PH: (503-496-1540)
Email: kreid@orcity.org
15) Milwaukie, OR
Downtown Parking Study and Strategic
Parking Management Plan (2018)
Study of Residential Parking Demand in
Traditional Milwaukie Neighborhoods (2021)
Project Contact: Laura Weigel
Planning Manager
City of Milwaukie
6101 SE Johnson Creek Blvd
Milwaukie, OR 97206
PH: 503.786.7654
Email: weigell@milwaukieoregon.gov
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F. Price Proposal
F.1. RATE SCHEDULE
Find below RWC’s hourly rates for specific staff and support services. RWC does not markup billings, expense
receipts, or charge administrative overhead (hourly rates are fully loaded). We attach receipts for all
approved reimbursable expenses, demonstrating actual cost, and do not include markup
Hourly rates also include cost of phones, facsimile, and basic printing/publishing related to reports, tech
memoranda, etc.
F.2. APPROACH TO TASK BUDGETING
The City indicated in its responses to questions about the RFP that it "would look favorably upon any proposals
that include estimates for common tasks such as technology evaluation or revenue modeling." We find that this
is very difficult to quote because every task is unique. As an example, the cost of revenue modeling is likely
going to be less for evaluation of a garage or lot versus revenue modeling for a district meter system.
Likewise, revenue modeling for a transition from free to paid parking will be very different from revenue
modeling where pricing is already in place. The same likely holds true for evaluating revenue control
technology, versus handheld enforcement technology, versus wayfinding.
For every task requested under this on-call engagement, we intend to put together a scope outline and a “Not-
to-exceed” cost, with a specific budget, schedule, and scope. Because every task is unique, rather than use “off-
the-shelf” cost estimates or “lump sum” billing practices, we tailor each task scope to the needs of our clients
and work within an agreed-upon budget, using the most knowledgeable team member(s) to do the work.
Because we typically use “Not-to-exceed” budgets in on-call service agreements, our clients always know they
(a) have strong input into the scope and expectation of deliverables, (b) will receive the agreed upon scope of
work within the budget allocated, and (c) all delivered in a timely manner. We take pride in always exceeding
our clients’ expectations with our costs, deliverables, and our seamless delivery. We have done this for the
City of Bozeman in all contracts we have had with them (on-time and under budget).
Our commitment is that we will not bill the City for the time it takes to respond to a work order task request,
nor the development of a scope and cost proposal necessary to the task order, and a meeting with the
Program Manager to finalize a work order to get to a Notice to Proceed. We believe this is the most cost-
effective way to provide the City on-going price proposals within an on-call service agreement.
Classification Staff Member Hourly Rate
Senior Advisor Rick Williams $185.00
Lead Project Manager Owen Ronchelli
$170.00
Associate Project Consultants Pete Collins
William Reynolds
Al Niknabard
$160.00
Data Specialist Connor Williams $95.00
Field Foreman Michael Vasbinder $95.00
Field Surveyors
– Data Collection Crew
# varies by size of data
collection area $35.00
Reimbursable Expenses Mileage
Radios (In-field)
Meals
Travel Time
Airfare
Lodging
Printing/Phones
$0.58 per mile
At cost (no markup)
$35 per diem (no markup)
Billed at 50% of actual travel time
At cost (no markup)
At cost (no markup)
No Charge
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November 2, 2021
G. Affirmation of Nondiscrimination
Rick Williams Consulting
Rick Williams Consulting
Rick Williams, President