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Home My WebLink AboutDIXON Proposal_On-Call Services for the City of Bozeman Parking Program_FINAL_11-2-21 City of Bozeman, MT On-Call Parking Consulting Services November 2, 2021 Dixon Resources Unlimited Proposal: On-Call Services for the City of Bozeman Parking Program Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program i Table of Contents Letter of Transmittal .......................................................................................................................... 1 Section A. Executive Summary ........................................................................................................... 3 Section B. Firm/Individual Profiles ..................................................................................................... 5 Dixon Resources Unlimited Firm Profile ........................................................................................ 5 Individual Staff Profiles .................................................................................................................. 7 Section C. Related Experience with Projects Similar to the Scope of Services ............................... 14 Understanding of Project ............................................................................................................. 14 Parking and Mobility Planning ..................................................................................................... 14 Public Outreach and Stakeholder Engagement ........................................................................... 15 Curb Management ....................................................................................................................... 18 Solicitation and Procurement Support ........................................................................................ 18 Implementation Support ............................................................................................................. 19 Ongoing Data Collection and Analysis ......................................................................................... 20 Section D. Recent and Current Work for the City of Bozeman ....................................................... 22 Section E. References ....................................................................................................................... 23 Section F. Price Proposal .................................................................................................................. 29 Section G. Affirmation of Nondiscrimination .................................................................................. 30 Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 1 Letter of Transmittal November 2, 2021 City of Bozeman PO Box 1230 Bozeman, MT 59771-1230 Dear Mr. Maas, Dixon Resources Unlimited (DIXON) is pleased to submit this proposal to provide on-call parking consulting services to the City of Bozeman (City). DIXON has a proven track record assisting municipal parking programs across the country. We can assess your parking program, provide expert advice, and ensure that parking policies and curbside management strategies integrate seamlessly within the City’s broader transportation system. We are excited to tailor our approach and to leverage your existing resources like the Parking Management Engagement Handbook and the recent results of the Downtown Parking Study to ensure a cohesive and comprehensive parking solution throughout Bozeman. In September, we presented Municipal Parking Management: What They Don’t Teach You at the 2021 Montana Association of Planners Conference in Missoula. This interactive presentation highlighted our understanding and expertise with every level of a parking program from assessment, modification, solicitation, deployment, operation, and maintenance of municipal parking solutions. The size and scale of your project is a good fit for our firm, and this is a well- timed opportunity for the City to modernize and optimize its parking program. In a growing community like Bozeman, it is essential to start planning for the customer service impacts for the long-term parking and curb management needs throughout the redevelopment process. This task requires an understanding of the existing management practices and familiarity with the policies and regulations in neighboring communities. DIXON is well suited for these tasks and can provide recommendations based on the best practices of neighboring communities as well as comparable cities across the country. We understand how to build, operate, and maintain parking programs for the long haul, and this requires a forward-looking perspective. We will help the City create parking policies that address permit policies and active management of both on-street parking and the city-owned garage and surface lots. We are technology experts and will help the City navigate the plethora of innovative options available in order to advance its unique parking program. DIXON is well-versed in municipal code options and is equipped to draft language that accommodates an evolving commercial landscape considering curbside management, parking permits, rideshare, incentives, and alternative modes of transportation. Code and policy updates will consider not only the City’s immediate requirements but also the long-term planning objectives. DIXON’s understanding of key stakeholders and regional trends puts us in a strong position to make meaningful recommendations for the City. Our municipal engagements depend on meaningful stakeholder outreach, and we will create a plan that encourages inclusion among key Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 2 stakeholders and the public. In addition to online surveys, we will include virtual strategies that directly engage stakeholder groups and promote productive discussions. We have been proactive during the coronavirus outbreak to stay updated on how municipalities are navigating the pandemic environment. We can offer the City lean and adaptive approaches to conduct virtual outreach in early phases of the project to cost-effectively address community parking concerns. It is invaluable that the City recognizes the importance of data that can be leveraged to make data- driven decisions. The combination of the Western Transportation Institute and the recent Downtown Bozeman Parking Study demonstrate the City’s understanding to leverage data to manage parking policies, parking asset utilization, curb space allocation, and the overall effectiveness of parking regulations. DIXON has a proven track record of utilizing these resources and supporting our clients to not only establish and implement parking management details, but we have also been able to identify ongoing, cost--effective methods to provide ongoing data collection opportunities through strategic parking technology investments to dynamically manage the City’s parking program. We have implemented this approach in Seal Beach, Napa, San Francisco and Pasadena. We have worked extensively with similar communities like Whitefish, Park City, Spokane, Boise, and Ketchum, in addition to some of the largest parking programs in the country, including Los Angeles, San Francisco, and Denver, to transform the parking experience for customers. We are very honored that DIXON has supported award-winning parking operations including, in March 2019, the Parking Today Award received by the Seal Beach Police Department for Parking Technology Innovation and the City of Paso Robles received the same recognition in 2020. In November 2018, the California Public Parking Association’s Program of the Year was awarded to the City of San Leandro. Each of these recognitions were the result of collaborative, hands-on partnerships that involved extensive stakeholder outreach and municipal parking code updates in support of sustainable, technology-integrated parking management and operations. DIXON is a small, woman-owned, Montana-certified Disadvantaged Business Enterprise Program (DBE) consulting firm. I, Julie Dixon, am the Principal Consultant and will serve as the designated contact and authorized representative for this proposal. To the best of my abilities, all information contained in this proposal is true and correct. We look forward to hearing from you and will continue to work tirelessly to achieve the City’s overall parking and mobility goals. Sincerely, Julie Dixon, President 3639 Midway Drive, Ste. B345 San Diego, CA 92110 (213) 716-6933 julie@dixonresourcesunlimited.com Proposer: Dixon Resources Unlimited Corporate Address: 3639 Midway Drive, Ste. B345 San Diego, CA 92110 Proposal Contact: Julie Dixon, President (213) 716-6933 julie@dixonresourcesunlimited.com Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 3 Section A. Executive Summary In response to ongoing redevelopment projects and a growing community, the City of Bozeman is seeking to develop and modernize its curb management and parking management policies. DIXON is prepared to provide on-call services for parking program management consulting. This initiative will require the City to make changes to its municipal code in order to flexibly manage parking resources in a changing environment increasingly dominated by e-commerce, delivery services, rideshare, and other forms of transportation. This proposal outlines DIXON’s qualifications and ability to manage all of the needs outlined by the City in its Request for Proposals. We meet and exceed the qualifications and services requested by the City. The variety of projects delivered by DIXON demonstrate our subject matter expertise, and our team is uniquely qualified to support this project. DIXON has developed and implemented municipal parking regulations in jurisdictions of similar size, by population and geography. When it comes to stakeholder outreach, we consistently go above and beyond. This has included door to door outreach, surveys, special event outreach staffed tables, and we have facilitated collaborative meetings as large as 200 people. We stay up to date with the latest industry trends and have developed creative and cutting-edge curb management and mobility solutions for municipalities throughout the country. We understand how to manage mid-size parking programs. Developing and modernizing the City’s parking regulations requires an understanding of existing parking management practices and procedures. Our direct involvement with parking programs such as Park City (UT), Spokane (WA), and Denver (CO), will provide the knowledge necessary to support the policy changes needed in the City especially those impacted by nearby universities and spillover parking from major attractions or neighboring cities. We know there is no one size fits all solution so our approach will be specifically tailored to the size and scale of the City’s unique community. Managing and implementing successful parking and mobility solutions is what we do best, because we know what it takes to build a successful parking program. DIXON is currently implementing Parking Action Plans and Parking Study Recommendations in Spokane, Maui, Redding, and Ketchum. This includes turnkey support for the variety of tasks and services described throughout this proposal. We are experts in municipal code. Successful adoption of draft code amendments requires an understanding of what actually works and how they will be enforced. We distinguish ourselves as the firm that understands how to build, implement, operate, and maintain parking programs for the long-haul. This requires a forward-looking perspective rooted in hands-on experience. Our involvement in projects from conception through deployment is what sets us apart and we have done this in dozens of municipalities to date. The changes sought by the City will need to emphasize flexibility in order to accommodate an evolving commercial landscape, particular in relation to a diversity of curbside uses. Our staff has extensive experience writing municipal code language to ensure long-term adaptiveness at the curb—one of the many strengths that our team brings to the table. Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 4 We know how to manage stakeholder engagement. Stakeholder engagement and communication is a critical aspect to any parking initiative, and this is also one of DIXON’s specialties. DIXON received national recognition for its work on the Hollywood Sign Parking Study due to Julie’s dynamic facilitation capabilities with stakeholders. Input from City staff, external stakeholders including residents and merchants, advisory groups, and decision makers will be a critical part of successfully adopting new parking policies, municipal code amendments, and innovative technology solutions. Whether for initial outreach or for shaping messaging and communications in preparation for deployment, community input will be essential for keeping the project on message. We understand curbside management. Management of the curbside has quickly become a leading topic of discussion among stakeholders. Curb space that was once systematically divided between parking spaces, bus stops, and loading zones is now facing pressure from Transportation Network Companies (TNCs), such as Uber and Lyft, cycling lanes, bike share programs, delivery services, parklets, and outdoor dining spaces. And we cannot forget about the impacts of snow and snow removal on the curb and off-street locations. There is also an increasing demand for adaptive or dynamic policies that maximize the use of the curb by time of day, week, or year. We continuously monitor these trends, and develop cutting-edge ideas, in order to design an effective approach. We have drafted solicitations and supported technology procurements for dozens of municipalities. Solicitation development and procurement support is another DIXON specialty. We have extensive experience and Julie is recognized throughout the industry for this knowledge. DIXON recently supported the development of an RFP for paid parking technology solutions for the City of Columbus (OH) and we are currently engaged with Stanford University managing their RFP process for a new virtual parking permit system. We will work with City staff to ensure that the specification meets the City’s needs. The technical specification will address industry best practices, operational requirements, and technical integration needs with any existing and/or pending City systems, including compatibility with current parking technology software and potential future technology. DIXON-developed specifications identify solicitation objectives and prioritize deliverables with defined Service-Level Agreements (SLAs) that are supported by performance requirements which can include liquidated damages, ensuring that RFP respondents remain accountable to their performance commitments. DIXON will support the City throughout the project and will manage all aspects of the RFP process. This approach allows for an efficient, optimized approach that is tailormade for Bozeman. We have implemented innovative technology solutions. DIXON understand parking technology and its impacts on parking programs. We have managed implementations of various technology solutions ranging from paid parking equipment, mobile payment applications, License Plate Recognition (LPR) systems, and virtual permits and validations for on- and off-street applications. Our implementation and project management expertise set our firm apart from the competition. We have extensive experience developing and leading these types of comprehensive efforts and can coordinate with the project team to ensure a smooth transition. DIXON has operated in an implementation management role for a multitude of municipalities including Paso Robles, Seal Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 5 Beach, Dallas, Park City, San Francisco, San Leandro, and Spokane. Our support will provide an optimized and efficient implementation process that anticipates challenges based upon the lessons that we have learned from our extensive municipal experience. We understand the importance of making data-driven decisions. We view the City's parking operation as an integrated system. In order to optimize the City’s parking program, we must accurately understand parking trends and operational details. As the City proceeds with the Downtown Parking Assessment Recommendations, ongoing data collection and measures will be necessary to construct a right-sized strategy specific to the City's needs, ensuring that the solution is cost-effective for the City. Ongoing parking utilization will help the City to determine necessary policy adjustments and program needs. We also review operational data such as the number of parking citations and enforcement coverage in order to recommend policy changes to make the City’s operation more efficient and effective. Financial analysis is also a critical aspect of our assessment process. DIXON can perform financial modeling, including revenue and cost projections. Financial data will be evaluated to help shape long-term planning strategies and ensure the sustainability of the program. Our forecasting tools have proven to be an essential resource for many of our clients. The City of Seal Beach justifies their parking staffing model on DIXON’s financial projections. The analysis results will help formulate and validate the proposed policy changes and support future parking management decisions. Section B. Firm/Individual Profiles Dixon Resources Unlimited Firm Profile With over 30 years of parking and transportation management experience, Julie Dixon founded Dixon Resources Unlimited with the direct goal of supporting municipal parking programs. We consider ourselves to be “Parking Coaches” because we offer best in class municipal parking solutions across a broad spectrum, including: Municipal Parking Code Best Practice Comparisons Implementation Stakeholder Engagement Financial Reporting Officer Training Programs Technology/Automation Revenue Reconciliations Procurement/Solicitations Monetization Modeling Integrated Solutions Contract/Permit Management Based upon industry awareness and familiarity with parking technology and current developments, DIXON has been sought for feedback and direction from parking programs both nationally and globally. Our familiarity with parking processes, policy, and overall technology and service solutions provides a direct benefit to our customers. DIXON has extensive knowledge and hands-on experience with the solicitation, development, deployment, operation, and maintenance of solutions ranging from municipal parking programs to automated enforcement systems. We have been responsible for establishing policies, defining objectives, and delivering on initiatives for municipalities of all sizes. Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 6 Operating Policies DIXON is a small, agile company and our name includes Unlimited because there is no limit to the parking support services that we provide. We treasure our clients and always deliver on our commitments. Several of our municipal contracts has been extended beyond the original scope of work due to the positive impact that our project deliverables have made and the level of professional service that we have provided. DIXON has successfully been retained as an On Call resource in San Leandro, Paso Robles, Seal Beach, Napa, and Monterey, to name a few. We are available on an as needed basis for a variety of projects for each client. We have delivered all of our projects within budget and on time with a concentration on delivering a customized set of recommendations. Our clients will tell you that though we are small, we leave a powerful impression, and our parking expertise and understanding of solutions offer an innovative and cost-savings perspective. We believe in and stand behind the work that we do. Municipal Track Record Our work has garnered an impressive client list, including the following cities listed below. CA Alameda CA Redding MT Whitefish CA Anaheim CA San Francisco NJ Atlantic City CA Berkeley CA San Jose NJ Princeton CA Beverly Hills CA San Leandro NM Albuquerque CA Costa Mesa CA Sausalito NV Las Vegas CA Chico CA Seal Beach NV Reno CA Davis CA Stanford University NV Tahoe Transportation CA Downey CA Tustin OH Columbus CA Laguna Beach CO Denver OH Dublin CA Los Angeles (DOT) CT New Haven OR Beaverton CA Los Angeles County CT Stamford TX Austin CA Monterey FL Brevard TX Buda CA Mountain View FL Oakland Park TX Dallas CA Napa FL Seaside TX McKinney CA National City FL Tallahassee TX Temple CA Newport Beach HI Maui UT Park City CA Norwalk ID Boise UT Salt Lake City CA Oakland ID Ketchum UT Springdale CA Oceanside IL Oak Park WA Seattle CA Palo Alto IL Louisiana State Univ. WA Spokane CA Pasadena MI Ann Arbor WA Vancouver CA Paso Robles MI Birmingham WI Milwaukee The number of projects that we have supported, and continue to support, show the impact that DIXON has made. We stay engaged with all of our clients and continue to provide guidance and Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 7 direction to City staff when needed—an additional level of personalization that makes a significant difference to our customers. We have provided key references and contact information at the end of this proposal, and we are happy to provide additional references to further satisfy our performance record. Individual Staff Profiles Julie Dixon – Principal Consultant/Project Lead Julie Dixon is the President and Founder of Dixon Resources Unlimited, a woman-owned business, focused on providing parking consulting services to municipalities. With over 30 years of experience in parking and transportation management, Julie built her firm to provide “best in class” municipal parking solutions across a broad spectrum of areas including operations management, technology, customer service, enforcement, citation processing, field maintenance, financial reporting, procurement, and integrated solutions. Julie began her career as the first parking enforcement officer for the Santa Barbara County Sheriff’s Department while completing her bachelor’s degree at UC Santa Barbara. As her career path evolved, Julie directed and managed all aspects of various complex transportation programs, including both the City and County of Los Angeles Automated Enforcement/Red Light Camera Programs, the City and County of San Francisco Parking Meter Counting, Collections and Management System, and the City of Los Angeles Parking Meter Collections Program. She has been responsible for establishing policies, defining objectives and delivering on initiatives for municipalities of all sizes, working at all levels within the administration, enforcement and adjudication processes and has been solicited to present at a variety of parking industry events regarding her project experiences. She has extensive knowledge and hands-on experience with the solicitation, development, deployment, operation, and maintenance of solutions ranging from municipal parking programs to automated enforcement systems. Julie was directly involved with the San Francisco Municipal Transportation Agency (SFMTA) for the internationally recognized SFpark program. SFpark was the first parking project in the United States to evaluate both on-street and off-street parking technology and policies and their direct impact on congestion mitigation in the City. Using real-time information to determine parking availability, SFpark successfully implemented a demand-responsive pricing model that continues to be evaluated and debated throughout the parking industry. She was directly responsible for the development of specifications, solicitations, contract negotiations, and technology integration and implementation oversight. Beginning in 2007, Julie supported several of the largest U.S. parking programs, the City of Los Angeles and the City and County of San Francisco, and the customer-service-based parking enforcement program for the City of West Hollywood. Julie has been engaged in all levels of the parking programs, including the collection and reconciliation for more than $80M in annual Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 8 parking meter revenue with a reconciliation rate consistently over 99.99%. Accustomed to a mixture of technologies, both old and new, she supported the extensive documentation and procedures necessary to be accountable for and manage over 60,000 parking meters in Los Angeles and San Francisco. One of DIXON’s primary business objectives is to define and recommend parking policy for its customers. Since founding DIXON in 2012, Julie has been focused on coaching municipalities through operational and technology assessments and implementation and procurement processes. Julie is responsible for the overall management of each project for the DIXON team and prides herself on being labeled as the “Parking Coach.” Under Julie’s leadership and personal direction, the DIXON team has grown to ten full-time staff and supported award-winning projects across the country, including programs in Paso Robles, Seal Beach, San Leandro, and Laguna Beach. Julie’s hands-on involvement and extensive community outreach in each of her projects allows stakeholders to voice their opinions, engage thoughtfully, and develop consensus for sustainable, community-backed solutions. Over the last several years, Julie played an instrumental role in the transformation of several key parking programs including Park City, Griffith Park, Monterey, Paso Robles, San Leandro, and Seal Beach. DIXON received national recognition for its work on the Hollywood Sign Parking Study and due to Julie’s dynamic facilitation capabilities with stakeholders, DIXON has since been retained and extended to support a similar effort by the City of Los Angeles District 4 office to address the parking and transportation impacts of Runyon Canyon. Julie’s involvement and positive impacts within the industry are widespread, and DIXON continues to expand its footprint by tackling complex challenges in cities such as Beaverton, Spokane, Costa Mesa, and Tustin, to name a few. From the very beginning of each project, she works in the trenches to understand the unique direction of each customer in order to recommend strategic and incremental investments. Often playing a leading role in community meetings, workshops, downtown knock-and-talks, and City Council meetings, Julie goes to bat for her customers because she believes in the work she does to create better environments for all people to live and work. Throughout her career, Julie has proactively engaged every level of the parking community and distinguished herself as a leading voice and source of knowledge for industry professionals. She has served on several boards, including the California Public Parking Association (CPPA). She completed three years as the President of the Southwest Parking and Transportation Association (SWPTA). For her outstanding contributions to the parking industry, Julie received Parking Today’s 2020 Parking Person of the Year. This Award recognizes Julie’s exceptional dedication to improving the customer experience and image of parking across the entire industry. B.A. Sociology, UCSB, (213) 716-6933, julie@dixonresourcesunlimited.com Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 9 Mike King – Senior Associate Mike King has more than 12 years’ experience in parking management. He joined DIXON as a Senior Associate after retiring in early 2021 from the Parking Services Division of the City of Sacramento. His experience includes a high-level leadership role in Sacramento’s parking program; managing logistics, contractors, and consultant resources in the SFpark program; and a long history in product development, systems implementation, and support services for enterprise IT systems. In 2019, he was awarded the Parking Professional of the Year by the California Public Parking Association (CPPA). Mike’s most recent role was the Parking Technology and Infrastructure Manager for the City of Sacramento, California, a $40M parking enterprise, with 56,000 on-street parking assets, more than 10,000 off-street spaces in garages and lots owned by various entities, and 475 slips in the Marina. He directed all technical operations, including parking meter management and collections, off-street lot payment systems, garage PARCS equipment for multiple agencies, enforcement solutions, divisional IT support, security, and development and implementation of the technical components of the SacPark® program (the CPPA’s Public Parking Program of the Year in 2016), including the SacPark App and reserve.sacpark.org, used for event parking reservations. He contributed to City code changes to enable various car share and shared rideable (rentable e- bike and e-scooter) programs and implemented the systems necessary to support them. He led the team that revised the parking restrictions and payment equipment to support the City’s “protected bike lane” program. At the time of his retirement, he had created the foundation for an integrated data management system which will allow full operational and financial reporting for the enterprise, along with dashboards and analytics and tools for curb management. Previously, Mike was a Program Manager for the prime contractor for SFpark, a federally funded program to address traffic congestion by implementing a new mix of technologies to make it easier for drivers to find parking. He worked closely with Julie Dixon while he directed over 25 vendors/subcontractors, twelve employees, and company resources to procure and deliver new parking meters, parking and roadway sensors, garage occupancy data, user surveys/data collection, marketing/communications, web site development, consulting, data warehousing, and other related services. He led multiple procurements, from initial solicitation through contract negotiation, and monitored contractor compliance and deliverables. Since joining DIXON, Mike has led or supported several municipal projects. For the City of Norwalk (CA) he developed assessments of current conditions and contributed to the final Parking Action Plans. Working with Wood Solutions Group, he is leading DIXON’s collaboration with Wood Solutions Group on a parking study of River Market District in the City of Little Rock (AR). For the City of Columbus (OH), he led the writing of the detailed product specifications for an RFP for a Parking Meter Payment System. For the City of Beverly Hills, Mike is leading the implementation of PARCS equipment for 19 City-owned facilities. Mike has significant experience with a variety of parking payment systems, including parking meters/payment machines, virtual meters, mobile payments, and multi-entity PARCS; occupancy systems, including parking sensors and image analytics; parking reservation systems; Automated License Plate Recognition (ALPR) systems; Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 10 virtual permits and validations for on- and off-street applications; compliance equipment and citation processing for motor vehicles and shared rideables; revenue and parking security systems; comprehensive inventory systems, shared parking programs and parking modernization. Throughout his time in Sacramento, other agencies and vendors regularly sought his advice, and local DMV officials referred to him as the LPR expert in California. Mike’s expertise with applying technology to solve parking challenges and his demonstrated record of innovation will help support other agencies across North America. Mike has supported the parking industry by serving on the Board of Directors for the California Public Parking Association (CPPA) and contributed to development of the specifications for the Alliance for Parking Data Standards (APDS), a joint initiative of the International Parking and Mobility Institute (IPMI), the British Parking Association (BPA), and the European Parking Association (EPA). He has presented at numerous conferences and trade shows on topics including the technology procurement process, parking modernization, parking revenue security, use of social media for public relations for parking operations, and how APDS will enhance a parking operation. A summary of Mike’s notable projects: • City of Beverly Hills (CA) PARCS Upgrade and Replacement (2021) • City of Norwalk (CA) On-Street Parking Study (2021) • City of Columbus (OH) RFP Specification Development and Solicitation Support (2021) • City of Little Rock (AR) River Market District Parking Study (2021) • Stanford University (CA) Virtual Permit System RFP Administration (2021) • City of Sacramento (CA) Citation Processing Upgrade (2018-20) • City of Sacramento (CA) Parking Sensor Implementation (2015-16) • City of Sacramento (CA) PARCS Upgrade and Replacement (2014-2017) • City of Sacramento (CA) Mobile Payment Implementation (2014-15) • City of Sacramento (CA) Automated License Plate Recognition Implementation (2014) • City of Sacramento (CA) Parking Meter/Pay Station Upgrade and Replacement (2013-16) • City of Sacramento (CA) SacPark® Implementation (2013-16) • City and County of San Francisco (CA) SFpark Demonstration Program (2009-13) B.S. Computer Science, Wright State University, (916) 705-1994, mike.king@dixonresourcesunlimited.com Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 11 Emily Kwatinetz – Senior Associate Emily Kwatinetz has been with DIXON for five years, managing projects ranging from parking and mobility studies to detailed implementation plans. Through operational audits, data analysis, stakeholder outreach, and the development of strategic recommendations, she has a track record of comprehensive support for a variety of municipalities. Emily was inducted into the National Parking Association’s 40 Under 40 Class of 2018. She also is an elected board member with the Pacific Intermountain Parking & Transportation Association (PIPTA). Emily has gained extensive experience with DIXON supporting numerous parking and mobility projects during her tenure. For the City of Palo Alto, Emily made recommendations to prepare the City for future growth, including active monitoring, tiered parking rates, transportation demand management (TDM), walkability, car sharing, and employee mobility strategies. Emily also collected and analyzed LPR data to produce occupancy heat maps. Emily helped manage the near-term implementation steps of a Parking Action Plan for the City of Paso Robles, including an employee virtual permit parking pilot program supported by an ongoing LPR data collection strategy, an innovative and customized paid parking on-street rate plan that includes the first 90 minutes free, signage development, a public outreach and marketing campaign, and an integrated permit and citation management system. On behalf of the Town of Los Gatos, Emily led the development of a Parking Roadmap to outline the recommended implementation steps and strategies to optimize the parking operation. The Roadmap was developed based upon a collaborate effort between various Town Departments, extensive stakeholder outreach, a six-month parking data collection effort throughout the entire Downtown Business and Civic Center areas, and a comprehensive set of overarching program goals. The Roadmap lays out recommendations for parking demand management, residential area parking, enforcement, wayfinding and parking guidance, and transportation demand management, further explaining the phasing of each recommendation based upon a realistic and actionable approach. As the project lead for the Town of Springdale, Emily developed innovative solutions for the Town’s unique challenges and limitations. Her recommendations have helped to address shared parking, wayfinding technology, residential parking impacts, and the overall technology solution. With DIXON’s support, the Town implemented a successful paid parking technology pilot near the entrance to Zion National Park. Emily’s recommendations outlined the tools to effectively implement and manage a comprehensive paid parking solution to address the millions of visitors who visit the small Town each year. In the County of Maui, Emily developed individualized implementation plans for Lahaina City and Wailuku City. She produced financial modeling workbooks to forecast equipment and operating costs as well as projected revenue for the implementation of paid parking in each City. Through a Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 12 detailed ordinance review, Emily helped the County prepare for the implementation of paid parking, parking benefit districts, and shared parking. Emily managed an Access and Mobility Study for Council District 4 in the City of Los Angeles. The project’s Data Analysis Report factors in daily traffic volumes, parking occupancy, and bike and pedestrian data for the neighborhoods surrounding the Hollywood Sign. Drawing from her urban planning background, combined with extensive stakeholder engagement and data analysis, she developed a Comprehensive Strategies Report with short, medium, and long-term recommendations to improve safety, access, and mobility in and around Griffith Park and the Hollywood Sign. The strategies consider potential impacts from ridesharing, public transit programs, wayfinding, street reconfigurations, and parking restrictions. Emily supported the City of San Leandro with the implementation of a comprehensive parking program. Leveraging strategic investments and vendor management, she helped improve the City’s paid parking, permit program, and enforcement operation. The City’s program was awarded the 2018 Public Parking Program of the Year by the California Public Parking Association (CPPA). These recent and ongoing innovative experiences provide a direct benefit to the City, and her unique familiarity with customer-centric solutions provide the lessons learned and efficiencies gained from actual municipal implementation experience. A summary of Emily’s notable projects is provided below: • City of Beaverton (OR) Downtown Parking Study and Action Plan (2020-21) • Tahoe Transportation District (NV) Tourist Core Parking Management Plan (2020) • City of McKinney (TX) Parking Action Plan (2020) • Town of Los Gatos (CA) Downtown Parking Study and Program Roadmap (2019) • City of Chico (CA) Downtown Parking Management Plan & Implementation (2018-19) • City of Monterey (CA) Parking Operations Analysis (2018-19) • City of Los Angeles (CA) Runyon Canyon Access and Mobility Study (2018-19) • City of Mountain View (CA) Downtown Parking Action Plan (2018-19) • City of Paso Robles (CA) Downtown Parking Action Plan & Implementation (2018-19) • Port of San Diego (CA) Parking Technology Assessment & Roadmap (2018) • City of San Leandro (CA) Downtown Parking Management Plan Implementation (2017-19) • County of Maui (HI) Parking Action Plan for Lahaina Town & Wailuku Town (2017-18) • City of Vancouver (WA) Parking Program Study (2017-18) • Town of Springdale (UT) Parking Action Plan (2017) • City of Palo Alto (CA) Parking Study and Recommendations Report (2017) B.A. Urban Studies and Planning, UCSD, (206) 499-8183, emily@dixonresourcesunlimited.com Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 13 Allison von Ebers – Associate Allison von Ebers is an Associate Consultant with expertise in municipal parking operations. Allison provides project management through stakeholder outreach, data collection and reviews, and operational assessments. Her experience working with complex parking systems offers the ability to assist cities in creating and implementing effective and maintainable parking operations. Allison was also recently inducted into National Parking Association’s 40 under 40 Class of 2021. Allison has supported a variety of DIXON’s projects. For the City of Spokane, WA, Allison completed an in-depth review of the parking enforcement, technology, and operations systems as part of the development of a long-term parking roadmap. She currently supports the City to implement key strategies including an ordinance and policy review, multiple parking specifications, implementation, and a performance-based management program. Allison completed a project in Princeton, New Jersey, where she was responsible for conducting a parking operational assessment and managing the implementation of new parking meter and mobile payment technology. Allison conducted extensive stakeholder engagement to prepare recommendations for crucial aspects of the parking program. Allison has played a key role in a variety of other high-profile projects. For the City of Palo Alto, she assisted with the procurement and roll-out of a comprehensive permit and citation management system and is currently drafting an online Parking Action Plan to provide the City a roadmap with actionable steps to implement a comprehensive parking program; for the City of Alameda, she drafted a comprehensive Standard Operating Procedures manual to assist staff with collection and reconciliation practices; for the City of Tallahassee, she conducted an operational needs assessment and supported the development of parking technology specifications and comprehensive program strategies; and, for the City of Berkeley, she supports the implementation of an updated citation and permit management system, which included updated policies and standard operating procedures for permits, citations, and appeals. • City of Buda (TX) Parking Action Plan (2021) • City of Berkeley (CA) Post-Implementation Project Management (2020-21) • City of Beverly Hills (CA) Specification for Permit and Citation Management System, Implementation Support (2020-21) • City of Denver (CO) Mobile Payment Application (2020) • City of Milwaukee (WI) Towing, Permit, and Citation Management System (2019) • City of Tallahassee (FL) Operational Needs Assessment and Parking Action Plan (2019) • City of Spokane (WA) Parking Roadmap, Implementation of Parking Study (2018-21) • City of Palo Alto (CA) Permit/Citation Management System, Parking Action Plan (2018-21) Oak Park and River Forest High School, (708) 205-6170, allison@dixonresourcesunlimited.com Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 14 Section C. Related Experience with Projects Similar to the Scope of Services Understanding of Project DIXON understands the requirements of the City of Bozeman. We have participated in the evolution of parking programs across the country, playing a key role in evaluating on-street and off-street parking operations, including development of a parking technology roadmaps, improvements to enforcement and citation management, and the development of comprehensive parking management plans. DIXON is prepared to support the City in their next steps from existing conditions analysis to solicitation and procurement, all the way through implementation and long- term program management. We are a turnkey firm, and our team is prepared to provide comprehensive consulting services to help steer, manage, and implement improvements to the City’s parking program. Parking and Mobility Planning We have assessed, designed, built, and operated successful parking and mobility programs. Our experience and operational understanding of the details involved provides a unique perspective unlike any other consulting firm. DIXON can support a full review of existing conditions, outreach to stakeholders, and parking and mobility planning and operation for the City of Bozeman. Our approach typically incorporates strategies focused on five functional areas: financial analysis, operations, asset management, workforce management, and maintenance. Each of these functional areas provides a critical foundation for the development, ongoing, and future planning of a city’s parking program, whether setting parking rates or anticipating long-range development. An integral component of this foundation is learning how to implement a decision support system that provides a robust and reliable plan that can expand with evolving needs. We always deliver specific, actionable recommendations and deliverables. We have conducted operational assessments for programs across the country. Our detailed approach evaluates all aspects of a parking and mobility operation, and we dive deeply into the existing and desired functionality to design a customized approach. We have experience conducting financial audits, and are experts in revenue collections, counting, and reconciliation procedures. We can also leverage our financial modeling capabilities to project expenses and revenues and identify potential investment opportunities. We have also worked with agencies to develop staffing plans and tweak operational practices to enhance efficiency and customer service. Our specific areas of expertise include on-street and off-street parking, stakeholder engagement, operating plans, curbside management, and policy development. There is no other consulting firm that matches our familiarity with current and developing parking and mobility solutions along with an understanding of technology integration. Our firm is technology agnostic, and we provide recommendations based upon the most current operational solutions and technology available. Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 15 We enhance a traditional management plan by laying out step-by-step guidelines specifically designed for each community context, which may include elements such as municipal code review, recommendations for staffing, enforcement beats/routes, gap management, citation and permit management enhancements, hours of enforcement, procedural adjustments, permit and incentive programs, training and development support, transportation demand management, alternative modes of transportation, automation opportunities, and wayfinding recommendations, to name a few. Services DIXON can provide include: • Project Management • Background and Existing Conditions research • Operational Needs Assessment, including ride-alongs and stakeholder interviews • Review and analysis of existing policies and procedures • Review and recommendations for enforcement staffing, technology, and operations • Review and recommendations for transportation demand management • Parking and Mobility System Planning • Transportation Master Planning • Transit Planning • Equipment Evaluation and Technology Assessments • Financial Audits • Review of Parking Signage, Guidance, and Wayfinding • Evaluate Shared Parking Opportunities Public Outreach and Stakeholder Engagement Stakeholder engagement and communications are two of DIXON’s specialties. Each one of our municipal projects introduces an element of stakeholder engagement. Input from city staff, external stakeholders, advisory groups, and decision makers are a critical part of any municipal program. Parking is typically the first and last experience for patrons visiting a destination. In many cases, the overall perception held by residents and visitors is defined by their parking experiences. With each project, we assume a leadership role in coordinating a public involvement strategy to ensure inclusion and transparency with a broad range of stakeholders, including downtown merchants and businesses, to solicit feedback and improve recommendations. This allows us to bring a local approach to the way we do business and successfully identify operations, management, and technology recommendations. Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 16 The response to our communication efforts have been extremely positive and municipal administrators have openly and readily received our recommendations as a result of ongoing stakeholder support and investment. Examples of virtual stakeholder engagement facilitated during COVID-19. In addition to our direct involvement with staff, stakeholders, advisory groups, and decision makers, DIXON utilizes other opportunities to involve the community including Field Intercept Interviews, Web Survey Tools, Knock-and-Talk Surveys, and customized Focus Groups. We have also successfully transitioned to several online outreach tools that allow for remote participation in the current COVID-19 environment. Each project is unique, and we develop a public participation plan based upon localized needs. We view each stakeholder meeting as an opportunity to develop our skills and apply lessons learned from past projects. DIXON has been invited to present many of these lessons (“How to Identify and Define Your Stakeholders”) at a variety of industry conferences. Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 17 For the work we completed on behalf of Los Angeles City Council District 4 for improving access, safety, and mobility in and around Griffith Park and the Hollywood Sign, stakeholder engagement was a crucial part of the project approach, including participants representative of the community and nearby Griffith Park, such as residents, business owners, and community organizations. Due to the fact that each stakeholder group lives near different entrances to the Park, our recommendations needed to account for a wide range of perspectives. In Park City, Utah, we designed a community-specific solution that integrated parking technology with transportation demand management and transit planning. The plan, design, and operation of the program have been a success, in large part due to the robust stakeholder engagement campaign that we managed throughout the planning process. In Paso Robles, stakeholder engagement was critical for educating the public. DIXON helped the City target over forty businesses and business owners in order to maintain a consistent presence in the community to guide residents, merchants, employees and other downtown advocates through rapid policy change. In the span of less than one year, Paso Robles went from having no time limits to successfully introducing employee parking permits, pay stations, mobile payment, and merchant validation. The marketing campaign, consisting of a variety of print and digital materials, along with consistent and assertive stakeholder engagement, has shown to alleviate parking problems in the downtown core. Since the launch of the paid parking program in August 2019, on-street parking availability has improved, and many downtown businesses have reached out to thank the City for its hands-on leadership. During each one of our projects, especially during the planning stage and/or operational assessment, meetings with internal stakeholders often include representatives from Community Development, Finance, Police, Public Works, and the City Manager’s Office. We continue to engage these voices throughout the duration of our projects. For each of our projects with public input, we assist with and/or conduct presentations and disseminations of public information for review and comment. Services DIXON can provide include: • Develop a stakeholder engagement strategy • Prepare and conduct public outreach meetings in coordination with City staff • Facilitate virtual stakeholder meetings • Supplemental outreach such as: - Field intercept interviews - Web survey tools - Knock-and-Talk surveys - Customized focus groups • Attend and participate in public hearings • Program marketing Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 18 Curb Management Management of curbside space has quickly become a leading topic of discussion among public transportation, public parking, and merchant association stakeholders. Curb space that was once systematically divided between parking spaces, bus stops, and loading zones is now facing pressure from TNCs, such as Uber and Lyft, cycling lanes, bike, scooter, vehicle share programs, and newly emerging pick-up/delivery services. We make it a point to understand these trends to provide effective recommendations that work no matter the weather condition or time of year. We intend to create a positive image and innovative approach for the City that encourages inclusion among key stakeholders and the public, improves the customer experience by incorporating up-to-date trends, and develops a realistic plan for the effective use of curbside parking assets. Services DIXON can provide: • Review of curbside parking assets • Development of Active Curb Management Strategy • Development of short-term and long-term goals and objectives • Manage pilot to collect data and monitor curb space Solicitation and Procurement Support Solicitation development and procurement support is another DIXON specialty. We have extensive experience and Julie is recognized throughout the industry for this knowledge. Our development of contract specifications will ensure that the scope of work set forth will integrate with current and future parking technology software. DIXON-developed specifications identify solicitation objectives and prioritize deliverables with defined Service-Level Agreements (SLAs) that are supported by performance requirements which can include liquidated damages, ensuring that RFP respondents remain accountable to their performance commitments. This process will define financial penalties, compliance requirements, and corrective action processes to safeguard the proposed solution and ensure performance and system uptime, access, and revenue accountability. DIXON can define the phasing and evolution of the procurement process, including recommendations for schedule, submission requirements, and procurement management tools. We clarify agreement/business terms, which can then be incorporated into SLAs and/or Key Performance Indicators (KPIs), we can draft procurement documents in consultation with the City and establish a framework through which to fairly evaluate respondents. DIXON works with agencies to provide support throughout the proposal evaluation process, including responses to questions, reviewing proposals, preparing proposal comparison and cost matrices, supporting interviews, and coordinating various vendor technology demonstrations, including potential sandbox set-ups or other evaluation techniques that provide agency staff with the opportunity to thoroughly consider all proposal offerings. We collaborate with our clients Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 19 through every detail and assist through each step of the process to ensure a complete and thorough recommendation at the end of the proceedings. Services DIXON can provide: • Specification Development • Procurement Support - Issue the final RFP and manage communication throughout the process - Develop evaluation criteria for vendor proposal review - Create a compliance matrix - Create a pricing workbook to compare proposal submissions - Review all proposals and finalize the scoring process - Coordinate vendor technology demonstrations • Vendor Selection and Contract Negotiation Implementation Support Parking is a customer service extension of the City and a variety of factors must be considered when implementing new policies or programs. DIXON can engage the City’s Project Team to customize the details of various parking and mobility strategies and ensure that the solutions are tailored to the City’s overall objectives. DIXON can also support on-going stakeholder engagement in order to ensure approval from the community when adopting any new technology solution. The primary goal of this phase would be to identify the immediate and long-term equipment, technology, operational processes, and cost requirements necessary to achieve the City’s goals. DIXON has included a comprehensive and collaborative project management oversight approach that will include vendor management, overall implementation oversight, and system testing verification. Our team can provide the project management oversight and testing of new and integrated parking management systems necessary to ensure a smooth transition. DIXON has operated in an implementation management role for a multitude of municipalities including Paso Robles, Dallas, Park City, San Francisco, San Leandro, and Ketchum. Our support will provide an optimized and efficient implementation process that anticipates challenges based upon the lessons that we have learned from our extensive municipal experience. Services DIXON can provide: • Implementation of parking, mobility, and curb management strategies • Management of vendors and technology solutions • Equipment installation and acceptance Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 20 Ongoing Data Collection and Analysis DIXON collects and analyzes parking utilization and inventory data for a variety of projects. We understand that a reliable and accurate dataset is essential for the success of this program for full confidence from the community. Whenever feasible, we set up our customers with the data collection tools to provide ongoing data analysis. This approach allows the City to understand, and eventually, self-moderate parking factors such as the type of facility, signage, parking technology, rates, and hours of operation. We frequently oversee data collection for on-street and off-street locations, and as part of our services, we offer quantitative evaluation and reporting to help our customers understand parking occupancy and turnover trends. For the City of Downey, we are contracted to provide annual data collection and reporting for five years. The City’s goal is to understand parking occupancy and turnover trends in order to inform data-driven parking management decisions, and we have overseen data collection for on-street and off-street locations. For the City of San Francisco, DIXON has deployed the Rapid LPR Report as a pilot program that is replacing their current data collection tools that feed their Demand-Responsive Parking Pricing program. DIXON has also deployed this tool to provide regular parking data updates in the cities of Napa, Pasadena, Seal Beach, Paso Robles, Downey, and are growing to many other cities. For recent projects, we have assessed parking supply and demand in the City of Oceanside, the City of Paso Robles, the Town of Truckee, and the Town of Los Gatos, and we have turned the results of these studies into specific, actionable recommendations based on local needs. Our hands-on approach ensures that the strategies and recommendations that we put forward are adaptive across multiple site contexts and consistent with industry best practices. We always work to address the community’s perception of parking availability and summarize data analysis results and findings throughout the community outreach process. DIXON Developed – Rapid LPR Report As agencies modernize parking programs, the transition to license plate- based parking solutions, like mobile payment, virtual parking permits, and contactless solutions, is becoming an industry best practice. LPR has evolved into an efficient and effective monitoring tool, especially for agencies with a limited budget and personnel resources. DIXON has developed in-house tools to streamline the analysis of parking data collected using LPR technology. Example of parking occupancy map for the City of Ketchum’s downtown core. Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 21 DIXON's Rapid LPR Tool offers an accurate and cost-effective option that utilizes the City's existing Mobile LPR data to gain insight into the program's overall performance. The tool can assess parking occupancy and turnover down to the block face and lot level. Rather than investing in dedicated data collection methods that are expensive and under representative, we utilize the information that is already available to you. DIXON can convert existing LPR data and create exportable dashboards that will reflect up-to-date parking conditions or set up an LPR demonstration pilot with an industry leading provider. As part of the reporting process, space inventory is a critical component of the project setup to determine parking occupancy rates. DIXON will utilize existing inventory information broken down by block face and lot/garage with the total number of spaces. We can provide visualizations of parking occupancy and turnover so you can remain smart and adaptive for important policy decisions. Services DIXON can provide: • Define the study area for data collection analysis. • Review of Parking Supply • Analysis of Parking Demand • Leverage the City's existing LPR data for analysis, if available • Analyze parking occupancy and turnover data to understand parking trends Financial Modeling DIXON has experience deploying Financial Modeling Workbooks to forecast potential paid parking revenues and expenditures based upon parking supply and demand. We can leverage our web- based modeling tool for this project and expand upon it to evaluate various scenarios. Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 22 A number of rate models can be compared within this tool, including hourly rates by zone, time of day, and escalating rates. DIXON's Financial Modeling Workbook allows customers to adjust variables including equipment and technology, operating days/hours, permit types, occupancy rates, compliance rates, and pricing. Our team has successfully deployed modeling for various parking pricing structures in locations such as Hollywood and the cities of Oceanside, Chico, and the Count of Maui, Hawaii. In Hollywood, our team supported tools for modeling that allow decision-makers to forecast how many paid parking permits should be sold in order to increase demand in surface lots and garages. In the City of Oceanside, we developed zone-based hourly and time of day rate models for the City's on-street and off-street parking facilities in order to ensure consistent pricing between locations. Based on our analysis, we developed a daily parking rate for the City's garages and estimated on-street equipment replacement costs for single-space meters and multi-space pay stations. In the City of Chico, our team developed a zone-based model for tiered pricing in the downtown core as well as the South Campus and Mansion Park areas. We built peak season pricing into the model to allow the City to offer a discounted rate during the summer season when CSU Chico is not in session. The City of Beaverton worked with DIXON to prepare for a new parking garage. DIXON developed a financial model to evaluate potential rate structures and equipment options. The City leveraged this information to determine the operating policies and plans for the garage, which will be the first public paid parking location in Beaverton. Services DIXON can provide: • Financial Model Projections • Revenue Projections • Rate Studies • Cost and Feasibility Analyses • Analyze Capital Expenditure Requirements • Create proformas and operating budgets • Parking facility operation and maintenance planning Section D. Recent and Current Work for the City of Bozeman DIXON has no previous or current direct experience supporting the City of Bozeman. Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 23 Section E. References The City of Whitefish hired DIXON to analyze past parking studies in coordination with an assessment of current conditions in the core of downtown. Along with stakeholder engagement, DIXON performed an operational review that included consideration of parking demand patterns for local employees, events, and tourist seasons. Local business owners, employees, and residents expressed interest in building parking garages for increased capacity. DIXON found that the City had opportunities to implement parking management techniques in order to better balance parking occupancy and demand with the existing supply of spaces. Past planning and occupancy studies showed that the City has experienced immense growth in recent years, which demonstrated need to further assess how best to accommodate the seasonal flux of parking demand during the tourist summer season. DIXON developed a phased Parking Management Plan to address current concerns and transition the parking operations team toward utilization of tools, technologies, and best practice municipal code modifications. Of the immediate recommendations, DIXON outlined a plan for implementation of an all-day permit option designed to accommodate employees of downtown businesses. By supporting options for employee parking, the City has been able to create availability in short term parking spaces designed for customers and visitors. DIXON’s assessment of municipal code outlined ways for the City to prepare for future emergence of shared mobility devices and paid parking. By initiating suggested code updates, the City will enjoy ability to dynamically and efficiently manage parking and curb activity in the downtown. The transformation of operations in downtown Whitefish will take time to implement. But the City is now well poised to take municipal code suggestions, in coordination with parking management initiation, to help support graceful and consistent steps toward compliance-based initiatives. Strategies were devised to promote a cost-efficient approach that considers realistic expectations for staffing in a small city. DIXON also focused on recommendations for evolving signage and wayfinding in order to reduce congestion and promote a more positive visitor experience. Hilary Lindh, City of Whitefish, Long Range Planner, (406) 863-1254, hlindh@cityofwhitefish.org Whitefish, Montana •Downtown Parking Assessment, Parking Action Plan •May 2019 -October 2019 •Project Lead: Julie Dixon Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 24 Park City retained DIXON in December of 2016, through a formal RFP process to provide consulting and project management for the solicitation and implementation of integrated parking technology services, including: • Integrated wayfinding and parking guidance systems (PGS); • Real-time available space count and pricing displays; • Implementation of a fully integrated T2 Solutions Parking Access Revenue Control System (PARCS) equipment in the City’s China Bridge garage; • Updated pay stations for on-street paid parking spaces; • Updated mobile payment applications and incentive-based programs; and, • Citation and permit management software, new enforcement handhelds, and a license plate recognition (LPR) system. The project included an aggressive implementation schedule to ensure that the new parking solution was operational for the 2017-18 winter season. DIXON worked with the City to develop a proactive stakeholder engagement campaign focused on informing and educating the internal and external communities. DIXON’s hands-on approach allowed the City to move forward and focus on its key transportation priorities, including reducing traffic congestion and single occupancy vehicle trips. The Park City project proved DIXON’s agile nature and ability to customize a community-specific solution. DIXON developed the specifications necessary to solicit a comprehensive and integrated parking technology system. Parking technology was integrated with transportation demand management (TDM) and incorporated a progressive incentive program that encouraged the use of alternative transportation including transit and carpool programs. After initial reluctance, both the public and City Council supported the introduction of off-street paid parking. Concerns about parking were transformed, and stakeholders embraced the implementation process. During implementation of the technology, DIXON focused on developing a rate model that incorporated demand-based pricing, serving both peak- and non-peak seasons. Additionally, DIXON provided training and development support services with parking enforcement staff that focused on a parking ambassador approach. DIXON also worked with the City to develop a transportation and parking brand to ensure an easy parking experience with increased information available to guests and residents. Utah, Park City •Technology Consulting Services •December 2016 -December 2019 •Project Lead: Julie Dixon Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 25 After creation of the parking and transportation brand, DIXON worked to permeate the brand throughout City signage, garages, marketing materials, and a parking application called Go Park City. The app-based tool allows patrons to find parking options, pay, extend sessions, and manage the parking experience remotely. The success of the mobile app promoted acceptance of parking management strategies. City stakeholders have enjoyed the ease of the mobile app, which infuses a positive spin on the project and branding. DIXON introduced an incremental implementation schedule that allowed the community to adapt to the innovative technology and policy and rate changes. Our team also supported the City by presenting to City Council, coordinating public outreach forums, and speaking on local radio programs. Even though the Park City parking and transportation objectives were ambitious, we were able to implement a comprehensive integrated solution that was fully operational by December 2017. The Park City operation has become a model for TDM and parking solutions. Kenzie Coulson, Former Parking & Fleet Administrative Manager (435) 659-8508, coulsonk@utpma.com The wayfinding program developed by PICTOFORM complements Park City’s cultural and historical elements. Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 26 Based on the recommendations in a recently completed Downtown Parking Study, DIXON facilitated the implementation process, including a significant overhaul of parking technology and policies. DIXON finalized a complete revision to the parking municipal code, which created a framework for effective enforcement practices and realistic guidelines for a local Parking Advisory Committee. Substantial code updates future proofed for innovative technology and supporting best practices, such as occupancy targets, digital permits, flexible curbs, premium paid parking zones, new maps, and parking fee schedules. The updated language achieved the goal of designing a data-driven, performance-based parking program. DIXON has been hands-on and engaged with Spokane’s community throughout the entire process. As part of the stakeholder engagement process, DIXON interviewed internal staff departments to assess existing conditions, which led to the creation of a timeline with actionable steps. DIXON prepared a solicitation to upgrade paid parking equipment and guided the City through policy and rate decisions to prepare to convert to a performance-based management system based on data. DIXON developed a comprehensive set of specifications for a Parking Management System that would enable the City to optimize operations and integrate with paid parking systems. DIXON is currently in the process of finalizing installation locations with the first phase of paid parking equipment expected to be installed later in 2021. DIXON also delivered a financial modeling tool that allows the City to review parking rate options for a demand-based system based upon the occupancy target included in the municipal code revision. DIXON recently assisted the City with a comprehensive and competitive procurement process for new citation management and permit management software, and three license plate recognition systems. DIXON developed the specification in conjunction with City staff to support Washington State adjudication processes, transition to digital permits, optimize enforcement technologies, while still allowing for the flexibility for incremental changes. DIXON is currently supporting procurement for mobile payment, continued implementation, and process improvements to collections, curb management, permitting, and a loading zone audit. As enforcement staff work with new technologies, DIXON has supported the City by vetting revised parking enforcement schedules that address increasing residential complaints. Branding, wayfinding, and marketing of parking in downtown was another area of focus that is included within the roadmap report. We helped define the planning and overhaul of signage and customer-focused language on the parking website, which will include the mapping of parking availability for increased customer service throughout the downtown district. Kris Becker, Director, Development Services Center, (509) 625-6819, kbecker@spokanecity.org Washington, Spokane •Operational Assessment & Implementation Support •August 2019 -Present •Project Lead: Julie Dixon | Project Manager: Allison von Ebers Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 27 In March 2018, the City of Paso Robles commissioned DIXON to perform a Downtown Parking Assessment. DIXON conducted a series of on-site visits and community engagements, meeting with City Council Members, a Steering Committee comprised of residents and business owners, and a diverse number of community stakeholders. Following our assessment, we developed a Parking Action Plan addressing the current, upcoming, and long-term parking challenges and needs of the community. In June 2018, the City adopted the Plan including DIXON-recommended municipal code updates. In August 2018, DIXON was retained to continue our role and support the implementation of the Parking Action Plan. Similar to Seal Beach, the City relies upon data to drive parking management decisions and utilizes the DIXON Rapid LPR Report to actively monitor occupancy and utilization. DIXON prepared a thorough ordinance review to inform the City’s municipal code updates, highlighting areas for improvement in the City’s current municipal code language and providing suggested ordinance language based on industry best practices. DIXON also provided recommendations for new municipal code language to be added to futureproof the City’s code for the implementation of the Parking Action Plan recommendations. The resulting Customer Value Rate Model, combined with the extensive amount of data collected during the pilot, allowed City Council to hopscotch over traditional on-street policies and implement a technology solution tailored to the community’s priorities. This unique rate model supports the relationship between downtown businesses and patrons, allowing visitors to enjoy the movie theater, restaurants, and shops all in one affordable visit. The City Council valued the Steering Committee’s input so much they formalized the group and created an official Parking Advisory Commission to regularly provide input and feedback to the Council regarding the City’s parking program. Since the launch of the City’s paid parking program, on-street parking availability has improved and many of the downtown business owners have reached out to thank the City. Some community members have requested that paid parking be expanded into the evening and weekends. Even during COVID, the parking management changes are in progress because the City relies upon data to influence parking management decisions. The City of Paso Robles Parking Program was recognized with the 2020 Parking Today “Excellence in Technology and Innovation for On -Street Parking” award. Caleb Davis, Commander, Paso Robles Police Department (805) 227-7462, cdavis@prcity.com California, Paso Robles •Parking Action Plan, Parking Management Services •March 2018 -Present •Project Lead: Julie Dixon | Project Manager: Emily Kwatinetz Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 28 The City of Seal Beach retained DIXON in May 2017 to provide ongoing consulting and project management for the City’s parking program. Seal Beach staff recognized the need for an overhaul of its parking operation, including community outreach, technology refresh, and parking policy assessment, and lacked the dedicated parking management staff to manage these projects. As a result, the City hired DIXON to act as an Interim Parking Manager, tasked with facilitating the implementation of new technology, including updating paid parking technology, streamlining the permit management process, and implementing technology for enforcement. To ensure an optimized solution, DIXON organized a paid parking pilot, facilitated multiple demonstrations and ride-alongs with technology vendors, and evaluated handheld enforcement devices. In coordination with City staff, we presented the technology recommendations to City Council. DIXON then negotiated the expansion of the citation management vendor support agreement and the City successfully transitioned from manual to real-time, electronic citations. A streamlined permit renewal process now allows residents to submit proof of residency online or have a DMV check that verifies residency. Responses from customers and staff were overwhelmingly positive, and the 2019 residential permits were processed almost completely online. The City achieved a first-of-its-kind end-to-end integration of vendors and, in 2019, Parking Today awarded the City the Innovative Use of Technology Award. Community outreach and stakeholder engagement are always important when considering major changes to a parking program. Our team engaged City staff, Council Members, and the community for opinions and feedback about proposed changes. DIXON will continue these outreach efforts throughout the duration of its engagement. In January 2021, the City fully transitioned to virtual parking plates and now hosts a turnkey license plate-based integrated parking management system. DIXON leverages the Rapid LPR Report to monitor curbside occupancy and utilization throughout the beach parking lots, residential zones and the downtown area. Data is the catalyst for all curbside management decisions and DIXON provides ongoing project updates to City Council. DIXON’s contract was recently extended for an additional three years of project management support. Mike Ezroj, Captain, Seal Beach Police Department (562) 799-4100 x1127, mezroj@sealbeachca.gov California, Seal Beach •Parking Consulting & Ongoing Parking Project Management •May 2017 -Present •Project Lead: Julie Dixon | Project Support: Kellie Dugdale Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 29 Section F. Price Proposal Cost proposals are based upon a Time & Materials (T&M) approach to ensure that projects are managed in the most cost-effective and efficient manner. Upon receipt of a task order, a specific budget and NTE value will be provided. We will deliver within that budget, customizing our solution to focus on what the project needs to achieve its objectives and adapting in order to ensure that the project is completed within the agreed upon budget and timing. Budgets will include estimates for all required travel or related expenses, which are based upon GSA standards and will be billed per City requirements. The DIXON billing rate schedule for each job classification is provided below. Sample Tasks and estimated costs are provided in the table below. These are non-binding estimates. Actual NTE costs will be quoted upon receipt of an official task order from the City. Task Description Estimated Cost Operational Needs Assessment • Review Parking System/Conduct Visual Assessment • Operational Needs Assessment Report $20,000 Parking Management Plan or Parking Action Plan • Circulate Draft Plan • Prepare and Submit Final Plan $25,000 Stakeholder Engagement • Prepare and conduct public outreach meetings • Attend and participate in all public hearings $15,000 Municipal Code Updates • Draft Code Amendments $7,500 Financial Modeling • Financial Model Projections • Revenue Projections • Cost and Feasibility Analyses $7,500 Solicitation and Procurement Support • Draft Solicitation • Procurement Support • Vendor and Contract Negotiation $25,000 Classification Labor Rate Per Hour Principal Consultant $225/hour Senior Associate $175/hour Associate / Data Analyst $155/hour Junior Associate $115/hour Dixon Resources Unlimited Dixon Resources Unlimited Julie Dixon, President 11/2/21 Section G. Affirmation of Nondiscrimination Dixon Resources Unlimited | On-Call Services for the City of Bozeman Parking Program 30