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HomeMy WebLinkAboutEMRG_City of Bozeman_Graphic Design ServicesRequest for Proposals (RFP) Graphic Design and Communications Support Title Page Company Information 2 Company Name EMRG Company Address 11601 Wilshire Blvd. 5th Floor Los Angeles, California 90025 Telephone Number 310-747-4282 Company Website https://www.emrgonline.com/ Contact Person Mark Morris - Account Manager; cc: Anna Grayson Contact Information mark@emrgonline.com; cc: anna@emrgonline.com Direct: 310 -657-4128 Authorized Personnel Allen Ashouri Title CEO Contact Information allen@emrgonline.com; Direct: 424-442-0090 Authorized Signature Table of Contents Title Page 2 Executive Summary 4 Firm Profile 5 Project Personnel 8 Scope of Proposal 10 Portfolio and Sample Work 15 Budget 27 References 28 Attachment A Non-Discrimination Affirmation 29 3 Executive Summary EMRG came into fruition in the year 2003 as a division of our IT company Comp-Pros. Over the past years, we have gathered elite clientele from various industries and have worked on over 5,000+ projects. Each of these projects have been proven to be successful from its inception to the project turnover. As a result, we have transformed into an award-winning, 5-star company that works with Fortune 500 companies, multi-billion dollar companies, and helps small and medium sized businesses hit their respective goals. Throughout the years we have maintained great status in various review platforms, and have received a great number of satisfied testimonials from previous clients. With our strong expertise and long-standing experience in the field of Digital Marketing, Branding, Graphic Design, and many more, we believe that EMRG is the best company to suit your needs in the digital domain. Putting forward our sleek and modern approach to designing graphics, websites, and various collateral productions, it has been proven to be successful in engaging our clients’ target demographic. As a result, we and our clients have had exceptional growth both digitally and economically. Our success is backed by our team of talented professionals, each an expert in their respective crafts. Our proprietary techniques and usual project implementation procedures will be utilized in designing and developing your graphic materials. This proposal highlights our approach in completing the Scope of Work and all its necessary requirements. Through the years our team managed to satisfy our growing number of clients, through their hard work, perseverance, and dedication. We can assure you that the proposed key personnel that will handle this project, has been part of our previous projects, furthering both their experience and exposure to various industries. 4 Firm Profile 5 How We Started EMRG started in 2003, as a division of our parent IT company, Comp-Pros. Our CEO and founder started Comp-Pros and EMRG as a teenager to help support his family during trying times, while also providing a solution to a pain in the market. Fast forward 17 years, EMRG is now an award-winning 5-star company that works with Fortune 500 companies, multi-billion dollar companies, and helps small and medium sized businesses hit their respective goals; all while incorporating “giving back” into the business model and sponsoring children in 3rd world countries. At EMRG we are always results-focused, and start with the goal in mind when taking on any client or project. With a team of 35 talented individuals, our company culture is a passionate environment for designers, developers, content creators, marketers, and business-minds alike to do what they love. Each of us come into work each day with purpose and excitement. We have chosen these careers purposefully, and EMRG only recruits talented take-initiative personality-types who fit these criteria. Our Journey Over the years, we have become thought-leaders and experts in our space. Our CEO and team have successfully authored the distinguished “100-Point Checklist”, a well-respected list of best practices for websites; including both design and development techniques that all websites should include. We have continued to build upon this list internally, always with our clients in-mind. We have learned how essential communication is during our client relationships, and how research plays an impactful role in each project we take on to obtain outstanding results. We have helped dozens of families across the world, and donated to several great causes through our growth; with even bigger plans for the future. Where We Are Headed We have continuously developed our own proprietary softwares to work with well-known CMS platforms to give our clients state-of-the-art technology, while incorporating everything we have learned through the 5000+ projects that we have successfully completed. Company Overview With over 5,000+ completed projects, our array of skill sets span all functionality and design within conversion-focused website design, branding, and development. We have been operating at an exceptional level for almost 20 years, though our company incorporated in 2012 under Ashouri Inc. (Corporation Number C3508755). We have consistently maintained 5-star ratings on all major review platforms and sites during our tenure, speaking to our client satisfaction and success rate. At EMRG, we take pride in the solid reputation that we have earned. Our clients can vouch for the results we have obtained for each of them, our laser-sharp focus on the goals of every project, and our expert knowledge in our areas of expertise. We offer a wide array of digital marketing solutions and websites that have skyrocketed a multitude of organizations to their goals, including Fortune 500 and multi-billion dollar companies. Background Information ❖Founded in 2003, incorporated in 2012 (S-Corp - CA) ❖Specializing in digital marketing consulting ❖Availability - 7 Days/Week, 365 Most Noteworthy Qualifications ❖Proud sponsors of underprivileged children for 5+ years, built into business model ❖Microsoft Diversity Inclusion Workplace Award ❖Experience in the billions ❖Working with fortune 500s with great success ❖Have received numerous design and development awards ❖Consistently top-rated in the country Company Structure Our organization and company structure includes project managers, executive staff, developers, designers, back/front-end support, and account managers. Our divisions include SEO, Social Media, PPC, Social Ads, Email Marketing, Reputation Management, Website, Content, Photography/Videography, and HR. We employ several CRMs, allowing us seamless integration and organization across divisions. Each project is has set standard-operating-protocols (SOPs), breaking down each step into milestones, sub-milestones, tasks, and deadlines internally. We are proud to employ skilled, motivated, and passionate employees who are provided top-of-the-line amenities. These amenities include top-grade equipment, top-level security, best-in-industry training materials and continued education, and many other perks. Here at EMRG, we have philanthropic beneficiaries, educational programs for our staff to further hone and develop their skills, and internal mentorship programs. Our executives volunteer as mentors for internal staff, as well as for individual beneficiaries outside of our company. 6 7 Experience and Qualifications Our Services and Experience Our services and specialties include Website Design and Development, Branding, Digital Marketing, Graphic Design, Flyers, Posters, Brochures, Social Media, Email/Newsletter Marketing, and Online Feedback/Review/Survey Engagement. Several projects in our recent portfolio also focus on multi-faceted demographics with different levels of tech-savvy, giving us specific hands-on experience for this specific goal. Our design experiences translates to our website design and development which utilizes the best ease-of-use functionality—allowing our clients to continue building and developing their site for years to come. Our experience on both User Experience (UX) and User Interface (UI) allows us to develop websites such that visitors who navigate the site will naturally be inclined towards the function they are looking for. The design and functionality of the website we build will be catered to target all demographics mentioned, as well as others who will have a need for the client’s program. We do this based both on our experience and leverage of statistical data we have accumulated over 5,000 projects and 20 years. Utilizing our proprietary techniques, we will also obtain new and unique traffic to come to our client’s website—without any additional marketing spend. We use the most up-to-date strategies for Search Engine Optimization (SEO), meta tags, on-site optimization, content creation, and more to assist in ranking on top of search engines when potential investors and businesses search Google for keywords relevant to our target market’s search terms. At EMRG, we are your partners in the digital game. It is more than just one website, design project, or social media campaign. It is your business and how you are portrayed online. Even more, it is how your brand appears, your value proposition, your acquisition of new visitors and patrons, and new initiatives. Ultimately, our goal is your goal; improvement and awareness. We focus on the numbers and utilize our high business acumen along with marketing to get you where you need to be and help develop the City of Bozeman into its potential. Along with the previously mentioned services, we also execute on the following: •Reputation Management •Targeted Social Ads •Search Engine Optimization (SEO) •Pay-Per-Click Ads •Website Management/Maintenance •Website Optimization for both UI/UX •And much more. Project Personnel Management Personnel ❖Allen Ashouri, CEO ➢Industry expert, public speaker, 20+ years industry and leadership experience, author, serial entrepreneur, Expert Educator at USC Business and Marketing Schools. ❖Dale Branch, COO ➢MBA top percentile, project architectural expert, code/developer strategy expert, accomplished design background. ➢Designated Point of Contact that will provide day-to-day direction of the required work and serve as the City of Bozeman’s primary contact person. Key Staff The following individuals will be assigned to work for the entire duration of this project. Each personnel is equipped to accomplish the project deliverables with respect to their titles, expertise, and experience, and will solely focus and devote their time on this project until its completion. We have full confidence that they will be able to deliver what is needed without delay. ❖Eddy Martinez — Creative Team Leader/Copywriter ➢Years of Experience: 10 years ➢Expertise: Social media expert, content strategist, email marketing and funnel authority, Google, Facebook/Instagram Ads Certifications, photography/videography, MS Office/Google Docs. 8 ❖Sophia Badanski — Lead Designer/Senior Project Manager ➢Years of Experience: 15 years ➢Expertise: CMS Master, Project Management Master, with expertise in PHP, CSS, Custom Development Expert, Javascript, REST, Python, API Integration, Ruby, SQL/MySQL HTML, Database Engineer, Angular, Jquery, SOAP, InDesign, Photoshop, Adobe Suite, Illustrator, Powerpoint, Print Design, Cybersecurity Master. ❖Judy Burns — Lead SEO/Ad Engineer ➢Years of Experience: 8 years ➢Expertise: SEO Expert/Strategist, Google Ads Certification, Meta Tag/Data Expert, Keywords Analyst. ❖Marina Butet — Client Relations ➢Years of Experience: 6 years ➢Expertise: Technical client management experience, project management experience. Please note that we will be providing you our remote services for the entire duration of this project. Should you have any concerns with regards to communication, we have outlined our Communication Methods and Client Relations. 9 Understanding of the Objective The requirements for this particular project are well-covered, with redundancy from several team members’ abilities to skillfully execute project deliverables. Every single project we have designed, developed, and managed, have been with a specific end-goal in mind. Many of these projects have had the same goals of your project: to design and create various collateral materials, and implement an appropriate marketing strategy that will promote the programs that the City can offer. For the City of Bozeman, we will be targeting your main audience and those who need relevant information. This is all with the ultimate goal of developing the City’s public engagement, reporting, and education materials, and providing them with communications support for their Community Housing Program. We understand that we will be providing the City with our graphic design services—ultimately increasing public engagement through the marketing and educational materials that we will be producing. The Graphic Design, and Marketing Services that we will be doing for the City will include all the design features as per the Scope of Work and this is what will convert engagement to tangible results. At the core of each branding strategy or design there must be an underlying “why” that showcases what makes the City unique, thus attracting the growth we will obtain through our strategies. Over the course of the first several weeks and throughout this project, EMRG will help the agency develop and strategize how to communicate this branding through a new website or other forms of marketing. Project Approach As part of our project approach, every project that we work on follows a strict internal timeline while ensuring that each team member adheres to the schedule of each milestone of the project. In return, we always get the job done with the utmost quality, precision, and punctuality. We include our timeline in each and every contract we offer our clients, holding ourselves accountable to the highest degree. We utilize several proprietary CRMs, cloud-based softwares, project management software, and team communication softwares to ensure our process is streamlined and efficient. Our hierarchy of executives, division leaders, junior division leaders, developers, designers, and supporting staff will be immediately available for the duration of the project and are all aligned through the use of softwares as well as our team-shared due dates to ensure projects are delivered on time. If an internal deadline is ever missed, several team members are automatically notified and will remedy the situation way before it ever affects the client’s delivery date. Scope of Proposal 10 Our established and talented team members are also a large part of our growth and success and are grateful to have employed extremely motivated, passionate, creative, talented, and responsible team members. At EMRG, we have streamlined our process during each and every build to ensure several objectives are met: ❖The results of our work serve their specific purpose and goal; in this case designing the City’s public engagement, reporting, and education materials to increase the level of engagement within their target demographic, while also providing them with communications support,such as social media management for their Community Housing Program. ❖All details and scope of work are completed to the “T” and delivered as requested. ❖The best practices, techniques, design, code, and platforms are utilized for every aspect of the project. ❖Communication is structured to be easy, open, and effective. ❖We make the process for our clients as easy and enjoyable as possible. For this particular project, we will follow the following protocols or project milestones to ensure we hit all our objectives above: 1.R&D - Although we are very experienced with similar institutions and its target demographics, we are looking to serve you with our services, ensuring the highest levels of success by having our team perform high-level due diligence and structuring the best strategies to implement with this project. 2.Design - EMRG will present a mock-up rendering of the exact design we are advising to develop for your collateral materials. Your staff will then review and have the option to approve, approve with revisions, or request a new design with notes on what to implement. This process will continue until the exact design is finalized and approved. Historically, 93% of our first designs are approved, with less than 1% needing more than two designs. 3.Development - This is where we will fully develop and implement the mock ups we have presented during the design phase. These designs are for collateral materials and digital marketing strategies. We will coordinate with our design team to fully render and design all the deliverable within the Scope of Work, which will ultimately head into production. During this process, we will also be looking for creative improvements and suggestions that we will communicate to your staff for approval. 4.Quality Assurance and Internal Requirements - Once all of the deliverables and design have been built, we conduct an intensive quality assurance test,wherein we will review the final designs, monitor certain strategies that have been implemented, and proofread and edit various written works. 11 The design, color scheme, and layout of the collaterals will create a sense of branding and the experience gained from viewing these will be easily recognizable as your product. Our goal will be to effectively design newsletters, brochures, posters, fact sheets, impact briefs, reports, social media posts, fliers, signages, advertisements, and other communication tools while retaining the City of Bozeman’s valuable information and communicating the important messages and programs that the City has available. The layout and structure of the collaterals will have a scientific/data-driven approach as well. Using our expertise and experience, we will recommend style layouts that are more likely to encourage more online and offline conversions. Materials/Production/Creative Our design team will create various mock ups before the development phase of our project implementation. These mockups will be presented to your staff for review and feedback. Once we acquire your feedback on the matter, we will implement all the necessary changes and send it back for finalization. Part of our proposed project personnel are experienced designers and copywriters that will work on the collateral materials during the implementation phase. Examples can be found on our Portfolio/Sample Work Section of this proposal. Branding In order to create an eye-catching and unique style of branding, our team of designers will first conduct their due diligence research methods to identify factors that would aid in maximizing your reach, this includes but is not limited to your target audience, color palettes that reflect your existing brand, how your audience reacts to certain designs and layouts, and various other information. Moreover, historically, the branding development that we have provided to previous clients have increased their online engagement. Messaging In order to develop an effective messaging strategy that will surely get through the City’s target audience, we will utilize the existing Needs Assessment and Housing Plan that was conducted last year. With additional guidance from our R&D Phase and due diligence methods, we make sure that the language and jargon that we will use will get through the City’s target audience. The Needs Assessment, Housing Plan, and results of the due diligence methods, are all important components that will influence the success of the City’s overall message. Social Media Our team will manage your social media services in order to achieve steady fan growth for the City. We will post engaging content and respond to users’ questions and comments, as well as post clear and consistent information to increase engagement. Scheduled designs and copy will be provided to those who manage your social media accounts, ensuring that your audience is always engaged and informed. 12 Communication Methods Here at EMRG, we make sure that communication and coordination with all of our clients are clear and hassle-free. We take the communication component of each project very seriously, making sure to always have the means to reach out to our clients and vice versa. We are available to connect with you through all types of communication channels and any concerns or questions that you may have can be answered via phone call, email, and video call, as well as face-to-face meetings (if desired) 24 hours, 7 days a week, 365 days a year. You will have a direct line to our assigned Account Manager, Project Manager, and even COO and CEO if needed. Our communication process has been developed to follow several very specific steps: 1.Onboarding interviews - to ensure alignment on project goals and vision. 2.Design process and mock-up - this will allow your team to review any designs, giving specific feedback or approvals on design concepts prior to us developing. 3.Engagement - during this time we are working by ourselves to incorporate all the notes we have already obtained along with implementing the approved designs from your team. 4.Quality Assurance/Final review - this final period gives us an opportunity to review everything that we have created, making fine-tune adjustments as needed just before launch. By following this structure, we've had great success while still keeping an open line of communication and input coming in from our clients. We work well as a team and would be happy to accommodate your outreach. Moreover, we send regular emails to all assigned points of contact at your organization to ensure you are updated regularly and kept in the loop on your project's progress. Sample Project Timeline For certain projects,our firm always keeps in mind the client’s intended timeline. Our time allocation for the Planning and Project Kick-off takes up a few days to less than a week to accomplish. This is where we will and coordinate with our clients to set project tasks and deliverables based on the timeline of completion. This will be followed by the R&D Phase wherein our team, in collaboration with the client’s staff, will conduct the initial due diligence of research and drafting the initial designs of the website that both parties envision. This phase usually takes up 1 to 2 weeks maximum, depending on the accuracy and speed of acquiring requested materials We will then follow this with the Design Phase, in which our team of designers will draft the initial designs of the website and present an array of mock-ups for comments and approval. Historically, this takes up to 2 to 3 weeks maximum depending on the satisfaction and approval of the clients. 13 Once the designs have been approved for production, we will be commencing our Development Phase. This is where we will fully develop the mock ups we have presented during the design phase. We will coordinate with our design team to fully render and design all the deliverable within the Scope of Work, which will ultimately head into production. This phase usually takes up a bulk of the time and does not have a predetermined time. The length of completion for this phase relies on the project deliverables and requirements set during the Project Planning Phase. We will then continue with our Quality Assurance and Internal Requirements Phase, wherein we will check on the deliverables that we have accomplished throughout the entire project implementation to see if everything is all set and satisfactory for the next phase. Quality Assurance may take up 1 to 2 weeks maximum to accomplish. Lastly, we will be implementing our Project Turnover, wherein we will provide you with all of the materials we have developed and/or the training materials we have established. 14 Sample Project Timeline Planning and Project Kick-off 3 days to 1 week R&D Phase 1 to 2 weeks Design Phase 2 to 3 weeks Development Phase TBD Quality Assurance and Internal Requirements Phase 1 to 2 weeks Project Turnover 3 to 5 days I.Unibail-Rodamco-Westfield (formerly Westfield) ➢This project included a large scale tenant coordination platform, servicing over thousands of commercial tenants and investors. This system is now the sole program used across 400+ shopping centers in North America, replacing 6 prior programs used in conjunction that were unable to satisfy client needs. After streamlining and securing the tenant onboarding process for our client, we were further contracted on recurring retainer continuing to consult, market, optimize, manage, and automate other website and marketing processes for this multi-billion Fortune 500 company. We have continued to maintain a strong relationship for over 5 years because of our continuous success with this client. URL: https://www.us-tenantcoordination.urw.com Landing Page Tenant Coordination Login Page Portfolio and Sample Work 15 II.Catholic Community Foundation Los Angeles ➢We were able to work with Catholic Community Foundation Los Angeles, which was created in collaboration with the City of Los Angeles. This website assists the foundation in managing hundreds of million dollars in assets for charitable funds. EMRG was consulted to create the website, establish their brand, and conduct a digital marketing campaign for the foundation. We have successfully developed a marketing mix that is both socially impactful and conversion-focused. Through these strategies, we have helped this organization grow from a $14 million endowment to over $300 million within a few short years. URL: https://catholiccf-la.org/ 16 Landing Page About Page Contact Page III.Just Ride LA ➢Just Ride LA engaged with EMRG for a total revamp of their existing website and a sustainable and highly effective marketing strategy to increase web-traffic and viewer/user engagement. As a result, Just Ride LA has seen a complete return on investment after just 1 month. A completely new and eye-catching website was paired with a strong, customized marketing mix which included SEO, email newsletters and social media ads, has enabled our client to sell 2.5 times more online in the first three months. Their new website , in comparison to the old site resulted to a complete turn-around in terms of revenue and user engagement. URL: http://justridela.com/ 17 Landing Page About Page Products Page IV.LA FUE Hair Clinic ➢Moved from 36th to 1st on “Los Angeles Hair Replacement” which is an important keyword for this company. This keyword is one of the most competitive keywords and also one of the highest conversion rates among this keyword group. At the end of 2019, the client underwent a rebranding which involved a change to their domain. While this typically would have a major negative impact on the client’s rankings. We were able to mitigate losses and retain high search ranks using an aggressive SEO strategy. We were also able to tackle all their needs by providing them with a website refresh that would be more attractive to their target demographic. URL: https://lafuehairclinic.com/ 18 Landing Page About Page Services Page Website Refresh Below are some of the before and afters of our website redesign projects: Spectrum Medical Before After 19 Just Ride LA Before After 20 LA FUE Hair Clinic Before After 21 22 Videography Samples To play our Videography Samples click: HERE (or click the images above) Photography Samples Below are some of our photography samples that we have worked on with a previous client. Check out our Photography Samples up close: HERE 23 24 Email Marketing Samples Below are some examples of our graphic design work over the years. We make sure that our clients are always involved with our design process so that they can provide their feedback and comments. This helps us improve the overall design that are in line with the goals of the project. Our graphic design samples come in the form of our email marketing products. Check out our Email Marketing Samples: HERE *Please note that these sample designs are proprietary content created by EMRG. These designs are only used as supplementary components of this proposal and cannot be publicly distributed for sale and/or used for any other purpose outside of this proposal. Check out our Photography Samples up close: HERE 25 Social Media Marketing Design Samples Below is an example of how we layout our scheduled social media marketing posts for certain months, based on our client’s needs. EMRG 26 Budget Attached below is our proposed budget for the services that we will be providing for this project. We have allotted the total costing for the entirety of the project, from commencement up to the project turnover. The cost indicated below can be further adjusted based on the functionality of the site and the deliverables that will be carried out during the project. Should additional services be required that are outside of the agreed upon scope of work, we have indicated below the pricing for recurring costs of these services, as well as services requested post-project completion. Payment Terms and Prepayment Requirements 50% of the proposed cost is due upon completion of the contract signing and agreement, and before work is begun. Of the remaining 50%, 40% shall be due and payable when the City receives the completed materials. Payment will be processed automatically via ACH direct deposit immediately after deliverables have been sent to the City from the account the original payment was made from. The remaining 10% shall be due when work is completed, or by original due date stated above, whichever is sooner. Payment will be processed automatically via ACH direct deposit before all the deliverables will be turned over. Payment will be made from account original payment was made from. Package Cost Graphic Design Services ●R&D Phase $1,000.00 (Adjustable based on functionality & scope of work) ●Design Phase $3,500.00 ●Development Phase $4,500.00 ●Quality Assurance $1000.00 (Optional) Expected Recurring Costs — hourly requests depend on the nature and development -tier needed per task. Larger projects are also given discounted prices. Additional Requests: $100/hour as needed 27 I.Unibail-Rodamco-Westfield (formerly Westfield) ➢Address: 2800 Southcenter Mall Seattle, WA 98188 ➢Contact Person: Mary-Elizabeth Butchko ➢Contact Information: mary-elizabeth.butchko@urw.com T. 310-893-4767 M. 310-435-6346 II.Just Ride LA ➢Address: 1626 S Hill St Los Angeles, CA 90015 ➢Contact Person: Danny Farahirad ➢Contact Information: danny@justridela.com 310-990-0393 III.LA Fue Hair Clinic ➢Address: 960 East Green Street Suite 106 Pasadena, CA, 91106 ➢Contact Person: Dr. Jacques Abrahamian ➢Contact Information: Jacques@lafuehairclinic.com 626-222-8888 References 28 29