HomeMy WebLinkAboutCreativeSizzle Response to Bozeman RFP
Bozeman
Graphic Design and Communications Support
Mitch Levinson
528 W Ashford Lane
Arlington Heights, IL 60004
847-345-6329
mitch@creativesizzle.com
https://creativesizzle.com
847.255.5555 CreativeSizzle.com 528 W. Ashford Lane, Arlington Heights, IL 60004
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Cover Letter
Friday December 18, 2020
Tanya Andreasen
Community Housing Program Manager
Bozeman
121 N. Rouse Ave
Bozeman, MT 59715
406-582-2953
tandreasen@bozeman.net
RE: Response to Bozeman MT RFP
To Ms. Andreasen,
Please accept this letter as an indication of our interest in Bozeman MT’s graphic design and
communications services RFP. I am very pleased to enclose our plan for Bozeman. In this
document, we have included our:
●Executive Summary
●Firm Profile & Project Personnel
●Scope of Proposal
We look forward to the possibility of working with you in the coming months. Together, we
believe we can find a great deal of success.
We are eager to hear your comments and answer any questions you may have. You may reach
me at mitch@creativesizzle.com or give me a call at 847-259-7312.
Best Regards,
Mitch Levinson
President
Creative Sizzle
528 W. Ashford Lane
Arlington Heights, IL 60004
847.255.5555 CreativeSizzle.com 528 W. Ashford Lane, Arlington Heights, IL 60004
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Executive Summary
The City of Bozeman issued an RFP for the creation of graphic design and communications
support. The City of Bozeman is looking for a qualified agency that will incorporate best practices
and deliver graphic design, marketing, and communications support services to the Community
Housing Program. The complex nature of the city’s needs call for careful, transparent, and
regular communication with people who have a diversity of needs and perspectives.
Creative Sizzle, Inc. wants to partner with the City of Bozeman and build a comprehensive
graphic design and communications plan. As a boutique creative agency that specializes in
delivering digital solutions to drive leads that take action, we create online experiences for users
to engage with and build upon. Our websites and digital solutions will work together to tell stories
that resonate with your target audience and deliver measurable results. Our approach helps
forward-thinking companies and municipalities get noticed and generate 6x more quality traffic
and leads than their top competitors.
Our plan offers the best solution for the City of Bozeman as a means for providing an effective
online footprint. We are uniquely qualified and experienced to create this asset and meet your
specific needs and requirements. The primary goal of this project is to deliver a website that is
user-friendly, service-oriented, and a source for public information.
Project Approach
We take the same approach, and bring our holistic philosophy towards marketing, for every
project we are involved in. Our thoroughly researched process includes the following 5 phases:
discovery, requirements and design, development, implementation, and analysis and review.
Discovery
We begin every project with Discovery. This is a collaborative research and analysis effort
between all members of our project team and our clients. During this phase, we identify and
document the important measurables and requirements for the project. We discuss specific
requirements and expectations, along with accountability on the part of the client and our
agency. We work together to determine the needs, goals, and challenges we expect to face, and
then discuss different possible methods for addressing each topic. As the first phase in the
process, we spend this time focused on learning about the client’s business, and identifying which
platforms and processes would prove most effective for them. This is the most important phase
of the project in that, without proper planning and goal setting, achieving success becomes very
difficult, and keeping the team focused on working towards the same goals nearly impossible.
847.255.5555 CreativeSizzle.com 528 W. Ashford Lane, Arlington Heights, IL 60004
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Requirements and Design
The next step in our process is requirements and design. It is here that we take what we have
learned in the discovery phase and create two different tracks of project. In technical track, we
create the functional requirements for the project. We document each requirement and what the
deliverable is. In the design track, we begin to prototype and wireframe concepts and ideations
for the project. Understanding both visual and written design is crucial in regards to the
call-to-action and effectiveness of any project. Our requirements and design phase guides us to a
place where we can begin to develop a solution.
Project Development
Whether the aforementioned solution relies on brand, web development, content, advertising,
social, or something else, project development takes the requirements documentation and the
prototype and turns them into an actual working model for the project. Whether that means
development of a fully functional website, a 1-3 month content strategy, or a brand guideline
document, our project development stage is where it all comes together.
Implementation
After we’ve finished planning, building, developing and creating our deliverables, we begin work
on implementing the plan. This is the process of executing our strategies through specific actions
that will ensure our objectives are achieved. The entire project so far has focused on getting to
this point, and it is now time to put the plan into place and start releasing/launching the
deliverables in an effective way. We spend our time in this phase carefully monitoring and
releasing the deliverables, according to the plan, and making sure the key performance indicators
are tracking what they are supposed to so we can monitor the project over time.
Analysis and Review
There is time in every project when we must transition from working on a project to either
regular maintenance on that project or something different altogether. At this stage, we like to
identify what worked well during the project, what was more challenging during the project, and
after a certain amount of time, how well the key performance indicators are trending towards the
goals set way back in the discovery stage of the project. This ‘audit’ is a thorough review of the
marketing plan, objectives, strategies, and current results being delivered. If the project
transitions into an ongoing project for maintenance or some other either internal or external
resource, we evaluate how to track and administer the project on an ongoing basis for the client.
Whether we are retained long-term or are only part of the initial project, it is our responsibility
to transition the project into a useful marketing asset for each and every client.
847.255.5555 CreativeSizzle.com 528 W. Ashford Lane, Arlington Heights, IL 60004
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Firm Profile & Project Personnel
Creative Sizzle is a boutique creative agency focused on combining marketing with technology in
today’s digital environment. We work in a collaborative environment that helps our clients build
their brand and drive quality traffic that takes action. We take pride in developing products that
our clients love and are successful with. Our strategic partnerships and collaborative methods
create effective marketing solutions that deliver sustainable value. We turn marketing into
engaging, interactive experiences.
Because we’re small, we’re agile; we can fit seamlessly into your company as your marketing
department or as your web development, graphic design, search engine optimization, or social
media manager. Our team of experts provide the knowledge and guidance you need to achieve
your desired results. We are experts in our specific areas and know what it takes to set strategic
goals, develop a tactical plan focused on the details, and track and monitor key performance
indicators in order to deliver return on investment.
Key Team Members
With over 60 years of combined digital marketing experience across many different companies
ranging in size, location, and industry, our key team members for this project are:
Mitch Levinson - President and Founder
Our Founder, Mitch Levinson, started his first marketing agency in
2001 and has never looked back. Over the past 30 years, he has helped
businesses use technology to generate leads and drive sales. He works
with our clients to create a solid marketing foundation for their online
footprint. Mitch’s expertise is in building websites that generate leads
(2-4% conversion), and integrating creative, search, and social and
content to drive qualified traffic and engagement to his clients. Using
those tools around the core of a strong blog and website, he unifies the
brand message and delivers it to a company’s target market. He has
experience in a variety of industries including medical, real estate, technology, personal finance,
sports, construction products, small business, municipalities and start ups.
Regardless of his task, Mitch stays focused on the bigger picture. Whether he is bringing in new
business, leading a client's brainstorming or branding initiative, conducting a discovery call for a
new web development project, monitoring SEO and search rankings or Google’s changes,
teaching seminars, substitute teaching or coaching youth sports teams, Mitch’s purpose is to help
people identify, document, and ultimately reach their goals. His ability to see each endeavor
through a wide-angle lens allows him to create effective strategies that deliver exponential
results. Mitch is the Creative Sizzle thought leader who moves our agency in new directions to
increase revenue and improve leads and traffic for clients.
847.255.5555 CreativeSizzle.com 528 W. Ashford Lane, Arlington Heights, IL 60004
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Driven by his passion in everything he does, he loves to see our high quality products produce
strong results. "Our best clients see Creative Sizzle as a revenue producer and strategic partner
rather than simply a line item on the expense report." This remains Mitch's philosophy and it
resonates through the company. His focus on effective programs that drive sales always start
with identifying the goals and deciphering which key performance indicators will help identify if
the goals are met.
Jeanne Conger - Vice President of Business Development
Jeanne Conger has more than 25 years of experience in sales and
marketing and is considered an industry expert.
She has worked in design studios, marketing departments, operations,
finance, merchandising departments, as well as sales and marketing
management and loves to help companies define their vision and make
their brand stand out. Jeanne is dedicated to being a student of the
ever-evolving marketing industry and has a passion for sharing knowledge
and creating sizzle.
Lauren Pond - Office Manager and Optimization Specialist
Lauren is the go-to person for many of the day-to-day tasks that keep
Creative Sizzle running smoothly. She has been with Mitch for over a
decade keeping everything together. She is responsible for HR and
recruiting, invoicing ,and is our Optimization Specialist. Every day brings a
different set of challenges and tasks for Lauren, but she is always the glue
and energy that keeps it all together.
Lauren’s favorite highlight each month is working on SEO and our tracking reports. Seeing all of
the changes and updates we make each month for every client, and then watching how those
changes affect traffic and leads, is both fun and exciting for Lauren.
Lauren holds an associate’s degree in nursing from Oakton Community College and a bachelor’s
degree in psychology from DePaul University. Both of these degrees are in use every single day as
she is an expert in human behavior and can plan for how to improve call-to-action in a
marketing campaign or PPC ad.
Eric Pfeiffer - Lead Developer
Eric specializes in building search engine optimized websites and blogs. He
has worked in most areas of web development and database administration,
from configuring and managing servers to back-end software development.
At Creative Sizzle, Eric develops the back and front end infrastructures of
each site, while ensuring that we are providing an exceptional user
experience.
847.255.5555 CreativeSizzle.com 528 W. Ashford Lane, Arlington Heights, IL 60004
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As a huge computer enthusiast and gamer, Eric enjoys building computers and servers in his
spare time. Heck, his personal computers (and parts) are delivered to our office weekly. We
always look forward to seeing the finished product!
Julia O’Connor - Content Marketing Manager
Julia has dedicated her career thus far to content writing and social media
marketing. She currently works on all the content for our client’s websites,
blogs, social media posts, and more! She loves the collaborative atmosphere
at Creative Sizzle and enjoys getting to think of innovative marketing
strategies with other members of the team.
Julia graduated from the University of Wisconsin - Whitewater with a BA
in communications and a minor in Spanish. Her degree is certainly being put to use in her career,
which is great because it is by far the most expensive piece of paper she owns. Outside of work,
Julia enjoys spending time with friends and family. She also likes learning new things. Most
recently, she has acquired a knack for skills like calligraphy, golf, and painting.
Josh Levinson - Marketing Associate
Josh really taps into his creativity when attacking his tasks as a Marketing
Associate for Creative Sizzle. With a special interest in social media and
content marketing, he ensures that we implement the newest, and most
cutting-edge techniques. His approach begins with planning and
organizing all relevant data, then assessing prominent areas and creating a
task list. He then goes through the list and checks that each task has been
completed.
"I really believe that finding the specific process that works for you is the optimal way to be the
most efficient in achieving your goals." This is a sentiment that drives every one of Josh’s projects.
Determined, reliable and passionate in every piece of work he begins, Josh looks to not only work
for Creative Sizzle, but have an impact that pushes the company in a positive direction. When
Josh isn’t working, you can find him with his roommates watching a movie on Netflix or playing
video games. That’s all there really is to do nowadays anyways!
847.255.5555 CreativeSizzle.com 528 W. Ashford Lane, Arlington Heights, IL 60004
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Carolyn Brick - Sales Associate
As a Sales Associate, Carolyn is capable of leveraging her 20 years in
pediatrics to juggle the many facets of marketing in today's digital and
transparent world. Not unlike caring for children, she must pay close
attention to detail and remain focused on the immediate gratification and
satisfaction of our clients. These skills give her a unique advantage in this
position.
Compassionate, task oriented, enthusiastic, and attentive to each client and project give Carolyn
a competitive edge in our world and allow her to make a direct impact on the company. When
she is not nursing or focused on her creativity at Creative Sizzle, Carolyn loves to exercise. On
any given day, you can likely find her at one of her kids sporting events or activities.
847.255.5555 CreativeSizzle.com 528 W. Ashford Lane, Arlington Heights, IL 60004
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Scope of Proposal
Creative Sizzle focuses on four main areas of digital marketing; Brand, Lead Generation, Lead
Capture and Strategy. We are skilled in the tactical areas of website development, graphic design,
content development and optimization. We know our skillset produces positive results for our
clients and we track the key performance indicators necessary to achieve the goals set at the
onset of our projects.
Focused on combining marketing with technology in today’s digital environment, our philosophy
is simple: get your message across through a combination of brand, lead capture, lead generation,
and strategy. Our approach has been proven to be effective and can be easily implemented and
modified quickly to keep up with changes in the market or on the internet.
Brand
Your brand represents who you are and what you stand for. Creating a clear message and
reinforcing that message everywhere is an important part of creating a strong brand personality.
Developing a brand that people know and trust takes time and innovation. People will always do
business with companies they know, like, and trust. This starts with a clear brand message and
congruent imagery that resonates with your target market. In today’s challenging times, your
visual presentation and written words play an especially significant role in the decision-making
process. Your brand is the first and forever impression of you in the market. It is also an
important tool that enhances how your customers think when deciding whether or not to work
with you.
Lead Capture
Without a specific focus on lead capture, your marketing efforts are wasted. The ultimate goal of
every marketing program, campaign, and tactic is to drive traffic that takes action. What better
action is there than someone filling out a form on your website, calling your phone number, or
finding your address and driving to your location just to find out more about your business?
Dedicating time and effort to lead capture is the only way to generate results and prove what you
spend on marketing is justified. It is absolutely critical that you draw the attention of your target
market and even more important that they take action. Our sites and clients typically experience
a minimum of 2-4% conversion rate, which is 6x more than the industry average.
Lead Generation
Lead generation, as a concept, is simple: get people who don’t know your name to come to your
website. More complicated is identifying and implementing each of the tactics used in a
marketing program and deciphering how they all work together to achieve exceptional results.
Anyone can drive traffic, but driving people from your target market who are ready, willing, and
able to buy is something only the best marketers know how to do. Using a holistic approach and
effective supporting strategies will prove most effective and profitable.
847.255.5555 CreativeSizzle.com 528 W. Ashford Lane, Arlington Heights, IL 60004
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Strategy and Analytics
Before you can promote your brand, you need a game plan for reaching your target market.
Communicating effectively is an important part of the marketing plan and something that
Creative Sizzle knows a lot about. In a world where you have only seconds to capture a potential
customer’s attention, it’s important to implement strategies that work. We develop and refine the
right approach to reinforce your brand promise, make your company stand out.
Tactics
Website
Your website is the first point of contact with a prospective customer and it’s important to make a
great impression, not just the first time, but every time. Branding and marketing efforts enhance
customer relations and, because of the internet, are front and center 24/7. Our clients effectively
use their website to attract customers, increase sales, and facilitate a great first impression.
Every. Single. Time.
The landscape of website development has shifted from just building pretty sites to creating
something unique and dynamic that effortlessly works for both consumers and search engines.
Since consumers are now searching from mobile devices in record numbers, our developers focus
on using responsive design that ensures all screen sizes, ranging from mobile, tablet/laptop and
desktop, have optimum viewing and performance. Our SEO pros are also closely involved in the
development of your site to assure best practices are in place to make your site easily visible to
search engines.
Wordpress and/or CMS
When building your site, we prefer to build small sites in Wordpress and larger, data-driven sites
in our proprietary content management system, Radmin3. It’s tailored to your specific needs,
allowing for real-time access to maintain all web content and data, including text, photos and
videos. By utilizing a back-end web administration tool like this, it becomes very easy to make
updates and have that piece of information updated throughout your website. Regardless of the
CMS used to administer and control your website, the benefits to building it this way are:
➢Easily updated content without the need for a developer
➢Gallery and slider image management from an easy-to-use interface
➢SEO with tools for further control and refinement
➢Custom forms that integrate into your email marketing software
➢Wordpress integration for use of their blogging platform
➢Management of testimonials, social media links, Google maps and many other features
through a user-friendly admin panel
It is important to note that we maintain both a production environment and a development
environment for all of our website clients. This way, when we need to make significant upgrades,
updates, or code enhancements, we can test and see how they work in a sample environment
prior to launching in a production environment.
847.255.5555 CreativeSizzle.com 528 W. Ashford Lane, Arlington Heights, IL 60004
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Optimization
How do people find you if they don’t know who you are but are looking to buy something you
sell? Personal referrals are one thing, but new business from someone who does not know your
name is a whole other ballgame. First, you need to be seen, then you have to impress them with
your visual and written content so they listen to what you have to say. We think like a search
engine by employing strategic optimization and paid-advertising methods aimed at driving
quality traffic to your site. We also monitor all online communication about your business and
apply appropriate tactics to maintain a positive online reputation Our top priority is creating an
open and inviting digital environment for engagement.
Our integrated Search Engine Optimization (SEO) strategies ensure delivery of high-quality
traffic to your website. We continuously analyze effectiveness and work with you to update and
improve keywords and keyword phrases, optimization of your content, and link building efforts.
We use multi-channel tactics for tracking your results, allowing us to change direction when
needed and provide monthly reports to keep everyone involved and on track. We analyze both
types of your online competition; those who deliver products like yours, and those who are
competing for search engine placements with you. By looking at both product and content
competitors, we make sure you are effectively positioned in the market and online. Our main
focus is your return on investment and how much qualified traffic you get from the search
engines.
Search Engine Marketing (SEM) is the process of gaining website traffic by placing text, images,
or video ads on search engines. These Pay Per Click (PPC) ads drive consistent and
highly-targeted traffic to your website. As the name suggests, the advertiser only pays the search
engine when a visitor is delivered to their website.
Working in tandem with integrated SEO, our online advertising programs can include AdWords,
Facebook, Twitter, Instagram, LinkedIn, or any other paid ad platform, and help distinguish you
from your competitors while aggressively reaching your target audience. Whether you're looking
to target a specific age or gender demographic, users with common interests, or set up a
geographically based campaign, we can recommend, create, and manage the perfect
paid-advertising solution. In addition to those platforms, we can also develop a retargeting
campaign that will keep you and your message in front of your previous website visitors. We can
add paid search to your program at any time.
847.255.5555 CreativeSizzle.com 528 W. Ashford Lane, Arlington Heights, IL 60004
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Graphic Design
Your business has a story to tell. We start by sitting down with you to uncover your side of the
story, but we also want to know what your employees, customers, and target audience think
about your company. This is an important aspect of your brand and will help you become a better
company with a clearer message. Once this phase is complete, we begin building your brand by
incorporating creative design and compelling content that bring your message to life. What you
end up with is a masterfully-constructed visual and written message that will be consistently
communicated across all marketing channels which will definitely touch your target audience.
Our design team works hand-in-hand with you, our content writers, and our web developers
every step of the way. This ensures that your site and online presence are as spirited and robust
as they possibly can be.
The visual element of your brand is just as important as the penned detail. In fact, it’s this visual
portion that captures the viewer's immediate attention and makes them want to read on. Our
artists stay current on emerging design trends and love when they can incorporate new
illustrative concepts into your website and advertising. We can make you look like a million
bucks with colorful and cutting-edge marketing materials, digital and traditional graphics,
signage, and more. Each of these are crucial elements that support your brand message..
Content
Constructing a clear message that is used across all marketing channels enables you to
effectively and efficiently reach your target audience. Building an effective campaign that will
encompass a variety of tactics, but deliver a consistent message is the key here. That being said,
you must understand that campaigns are only as strong as the team guiding them.
We're all about creating visual and written content with personality, the kind that everyone is
excited about. We form content that’s imaginative, fun, informative, and enticing enough to
make people hit the like, comment, and share buttons. Whether it's attention grabbing graphics,
engaging social media posts, targeted email campaigns, or informative blog posts, we tell your
story in a way that speaks volumes and resonates with your customers. This important, digital
impression needs to be memorable and uniquely you.
Social Media
The online social conversation going on around your brand is as important an asset as your
website or your printed literature. We can assist your in-house marketing department with your
social media needs, or we can become your social media department! We develop an engaging
online environment where customers are comfortable communicating with each other and your
business. It helps your customers identify with the human side of your brand, attracting them
with a strong emotional connection. Remember, people do business with people they like!
847.255.5555 CreativeSizzle.com 528 W. Ashford Lane, Arlington Heights, IL 60004
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Blogging
Is your company blogging? If not, you should be. Believe it or not, blogs are a very important
piece to your website and overall marketing puzzle. They drive traffic to your website, increase
your SEO, position your brand as an industry leader, and develop better customer relationships.
Our creative team produces a continuous flow of original blog content that feeds search engines
while keeping you current and relevant with prospective customers. Creating fresh, new content
every week also shows your prospects that you are engaged, keeping up with your industry’s
trends and, let’s face it, still in business.
Email Marketing
Emails are the most direct way to connect with a customer, but it’s important to know how to
effectively create an email campaign to achieve your desired results. We help you define your
goals and produce personalized email programs that enhance relationships with current and
previous customers, encourage customer loyalty and repeat business, and acquire new
customers. Types of customized emails can include:
➢Automated responses for email registrations
➢Promotional and incentive eblasts
➢Article or blog post announcements
➢Newsletters
Reputation Management
People search for you online and make impressions based on what they find. Today, 93% of
shoppers state that reviews are the most important factor in their purchasing decision. So, your
reputation really matters. We help preserve your brand by monitoring online communication
about your business, primarily through social media and carefully crafted search queries.
Building a positive online presence is key; it keeps you ahead of the game. When misleading
information is discovered, we help put your best foot forward with tactics for proper interaction.
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Project Budget and Pricing
For billing purposes, we bill our hourly rates in 15-minute increments after the first hour.
Current hourly rates through 2021, for the specific services listed:
Stock Images for design purposes are $50/image.
847.255.5555 CreativeSizzle.com 528 W. Ashford Lane, Arlington Heights, IL 60004
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Service Hourly Rate
Admin/Data $100.00
Analytics and Optimization $150.00
Creative and Graphic Design $125.00
Content Development $125.00
Database and Back-end Development $175.00
Strategic Consulting $200.00
Website Development $150.00
BLENDED Rate $135.00
Not-For-Profit $75.00
Work Samples
Schaumburg Business Association
The Schaumburg Business Association collaborated with Creative Sizzle to
create a brochure or “start the conversation” regarding the reopening of
businesses. The brochure highlights local businesses and details the
differing steps they are all taking to conform to the guidelines and phases
put out by our local government. The idea was to encourage safety while
also encouraging business. This interactive, digital brochure utilizes clickable links so that all the
businesses highlighted are linked to their prospective websites. This allows each of them to
provide their own call to action to those interested in learning more.
Acceletronics Medical Brochure
Acceletronics, Inc. and its sister company, Radparts, needed a brochure to
compliment their new brand message and website. The company trusted
Creative Sizzle to come through with a brand message and design to be the
face of its networking and business development. Featuring a tri-fold
design, this medical imaging company used maroon and blue on the front
and inside folds to highlight their brand. The brochure included pictures of
medical imaging technicians to connect with readers. The inside folds
highlighted the reliability of Acceletronics, Inc., the company history,
advantages over its competitors, its sister company, Radparts, quotes from
previous customers, and contact information for both companies.
Acceletronics, Inc. took these brochures to the various conferences they attended across the
nation.
Gerstad Builders Search Identity
Gerstad Builders is a family owned and operated home builder that creates
desirable communities in both Illinois and Wisconsin. They partnered with
Creative Sizzle to begin an SEO program to increase their online visibility.
By identifying key words and phrases that we know their audience will use
to search and optimizing both on-page and off-page for those phrases,
they’ve seen a 15% increase in organic traffic year over year for the past
three years. Coinciding with the traffic increases, lead form submission on their site has seen
tremendous growth increasing by over 131% throughout the same time period.
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Laurel Haven Homes
The new Laurel Haven Homes website needed to produce traffic and leads,
as well as perform well in the search engines. Laurel Haven Homes also
desired a lighter, more modern, and easy-to-navigate website that was still
impressive and told their story. The websites we build do not just look
appealing but generate more traffic and leads. In Laurel Haven’s case, the
site began generating leads within the first 24 hours of launch and began to
move up in the search rankings almost immediately. Laurel Haven’s new website gives their
users a phenomenal experience and significantly improves their digital footprint.
Hakes Brothers
Hakes Brothers wanted a new website where they could share their homes
and their knowledge with their audience. They also wanted to gain more
organic traffic and increase their search engine rankings. Hakes Brothers
chose to partner with Creative Sizzle to make their dreams a reality. Their
new site has a modern look that represents their brand and their work. We
included breadcrumbs for easy navigation and several other assets like
search functionality and a chatbot. Their new site has helped the Hakes
Brothers company exceed their marketing goals.
Associates in Building + Design, Ltd.
Creative Sizzle brought Northern Colorado design-build firm Associates in
Building and Design, Ltd. into the 21st century online with a new website!
The site features design and functionality that is attractive to today’s
internet-savvy consumers which has led to consistent increases in traffic
and inquiries about the firm’s services. The revamped website features a
complete design overhaul, giving it a fresh, modern look. A blog was added,
which is an integral part to any company’s marketing and SEO strategies. Finally, drastic
improvements were made in terms of tracking and providing calls-to-action. Improved
placement of forms makes it easier for potential clients to ask for information or become a sales
lead for the ABD team. In addition, by integrating Google Analytics, it became significantly easier
for both the Creative Sizzle and ABD teams to track form submissions, direction clicks,
mobile-phone calls, and more.
KM Homes Sales Center Kiosks
Every company looks for ways to help their sales team, and home builders
are no exception. When Creative Sizzle met with KM Homes regarding
their new website, a fresh idea was born: information touch-screen kiosks
integrated with their website in their physical sales center. Intrigued, they
asked for more information and eventually included the kiosks in all 10 of
their sales offices. Creative Sizzle devised a process for connecting all the information in our
Radmin CMS (the back-end of our websites) to the kiosks in the sales centers. When updates are
entered into Radmin, that information automatically displays on the kiosks, keeping all necessary
content congruent throughout all digital customer touchpoints. The data-entry updates are
847.255.5555 CreativeSizzle.com 528 W. Ashford Lane, Arlington Heights, IL 60004
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simple to perform in Radmin and leveraging the technology of the kiosks makes for a seamless
flow of amended messaging. We understand that the sales staff gets busy, especially on the
weekends with appointments and walk-in customers. These kiosks are a valuable sales tool in
conveying important information if a sales agent is unable to assist at that time; and provide
consistent engagement of a potential homebuyer before moving off-site. The KM Homes kiosks
are equipped with information about all of the homebuilder’s plans, available inventory, site plan,
and even photos, videos, and other interactive media. Our kiosks are customizable and can be
designed to feature any elements our clients might want. We take pride in adopting the most
updated technologies and fit our content to every screen size available for a unique experience
for each and every client’s buyer. Best of all, the kiosks create a ‘’warm” buying atmosphere when
they walk in because it is the same information they saw in the same branded design that they
experienced on the builder’s website from their computer or smartphone.
Dragas Companies Girls on the Run
We’re used to working within strict deadlines. Sometimes we have to push
ourselves even harder than normal to get things accomplished for a client.
That’s exactly what we did for The Dragas Companies; a home builder in
Virginia. This particular project wasn’t typical in that it didn’t promote their
communities at all. Dragas partnered with a national organization called
Girls on the Run, a group inspiring girls of all ages to “be joyful, healthy and
confident using a fun, experience-based curriculum which creatively
integrates running.” Helen Dragas started the relationship with Girls on the
Run when about 1,000 girls attended their big race. Fast forward 12 years and they are hoping to
have twelve THOUSAND girls signed up for this amazing event. Dragas came to Creative Sizzle
to create promotional materials for their upcoming event. However, as this year marks a special
anniversary partnership with a targeted matching result (12 years together and 12 thousand girls
strong) they wanted something unique. The tagline “12 years of running thanks to The Dragas
Companies” being our starting line was put into motion with banners for the race as well as social
media platforms.
847.255.5555 CreativeSizzle.com 528 W. Ashford Lane, Arlington Heights, IL 60004
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References:
John Alarcon-Hakes Brothers
New Mexico
575-800-5090
Website Development, SEO
Susan Longshore-Multiple Companies and Projects
South Carolina
(803) 361-5822
Website Development and SEO, Quarterly Promotions, Social Media, Graphic Design
Heather Schreiner-Associated in Building & Design
Colorado
(970) 255-2323
Website Development, SEO
Roger Gerstad-Gerstad Builders
Illinois
(815) 385-4495
Website Development, SEO, Content Marketing, Strategy
Lisa Gilbert-Schaumburg Business Association
Illinois
(847) 413-1010
Graphic Design
Matt East-Schaumburg Business Association
Illinois
(847) 413-1010
Graphic Design
Steve Lewkowitz-Tokara Solutions
New Jersey
(732) 297-4060
Website Development, Graphic Design, Email Marketing
847.255.5555 CreativeSizzle.com 528 W. Ashford Lane, Arlington Heights, IL 60004
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