HomeMy WebLinkAboutBozeman_RFP_Response_eCurasGraphic Design and
Communications Support
City of Bozeman
Address
eCuras LLC
547 Cleveland Ave.
Linden, NJ 07036
Phone
917-300-1711
917-300-8320
Prepared by
Ben Rakov
ben@ecuras.com
eCuras.com
Issued date
12/21/2020
Ben Rakov Founder/President
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Table of Content
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Executive Summary
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Company Overview
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Our Capabilities
Team Bio
Marketing Campaign Summary
Social Media Posts Examples
PPC
Web Design & Development Capabilities
Case Studies with Client References
Marketing Campaign - Social Media included
Pricing
Conflict of Interest
Financial Information
Certification of compliance
Executive Summary
Unlike other digital firms, eCuras provides an end-to-end service offering. Our process
commences with a thorough strategic review that encompasses everything from concept,
branding, messaging, image, and technical and commercial foundations to user story
development, content, and keyword sphere of reference and design and image
dimensions through to code development and implementation. We customize each
project by client specs; there aren’t cookie-cutter platforms or plug and play features in our
technology arsenal. Following the strategy, design, and development phases, we turn on
our marketing machine to begin the pre-launch planning and prioritization for continued
organic growth through our proprietary SEO and digital enhancement program.
At eCuras, nothing sets us apart more than the quality of our deliverables and our clients'
opinions. We believe our client portfolio speaks for itself. We have included several of our
projects below for your review and consideration. We define ourselves by the quality of
our clients, the solutions we build for them, our ability to diagnose the critical strategic
issues our clients face, and then partner with them to resolve the challenges in a way that
benefits us both.
Bozeman - eCuras LLC
What sets us apart...
eCuras is a distinguished full-service digital agency
celebrated for being an agent of change for our clients. Our
techniques and methodologies allow our clients to take
advantage of online marketing opportunities that were
previously unavailable to them. We provide all the tools
necessary for businesses to become relevant and influential
in the digital realm. eCuras takes businesses through every
step of the process, from the seed of an idea to a fully
functioning online platform.
Founded in 2012 by web-savvy entrepreneurs, our vision
remains the same today. We believe in every business’s ability
to launch a powerful online presence. This brand presence is
what ultimately translates into greater visibility, a wider
audience, and more users. Everything we do is with that
singular goal in mind. We’ve helped a number of businesses
become more successful, as a result.
What distinguishes our firm from others lies in our processes.
We take pride in a clear, detailed, and well-defined process
from the minute we start on any client project. We staff our
client teams with subject matter experts in each discipline.
Your team will include global experts in graphic design, UI/UX
illustrators and animators for visual design, senior SEO
practitioners who have mastered algorithms, rankings and
crawling systems on Google and before any content is
created a conceptual brief is prepared with a full suite of rules
from headlines, titles and keywords and the number of times
is keyword must be used, bold headers, meta descriptions
title tags with word and character counts, images, capitalized
words, filler words to remove and the like. It is not unusual for
a 1000 word content piece comes equipped with a
2,000-word instruction guide. We don’t waste time, we don’t
waste effort. We position every client deliverable for
maximum efficiency. Our team is based globally and works
24/7 as a team to deliver fast results and turn negative
situations around quickly.
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Bozeman - eCuras LLC
What sets us apart… Cont’d
Our handiwork can be viewed on a number of sites, including
a number of high-profile Forbes websites. We’re committed to
taking the unique characteristics of each client and making
them shine through our work. A good site is where robust
development, tailored content, and vivid design all combine.
At eCuras, we have driven professionals in every marketing
discipline, subject matter experts who are leaders in their
respective fields. It is this synergistic collection of people that
makes eCuras such an exciting place to be! Everyone is
passionate about what they do and that passion naturally
pours over into our work.
We create experiences for the user, not just products and
services. Any website that expects an expansive return
viewership must focus on how its users interact. We achieve
the highest-possible UX through a versatile approach to
front-end development, ensuring every aspect is clean,
visually-pleasing and purposeful. Back-end development
must be robust as well, and by seamlessly combining aspects
of these two, we create a level of quality that is consistent
across all our projects.
We believe in radical transparency. You’ll know every phase of
development on a detailed level, because we maintain
constant contact, keeping you in the loop. Not to mention, we
perform our best work when our clients are involved and
vocal about their vision for the project. From large-scale
structuring to last-minute details like graphical elements, your
input is valued and we’ll ensure your needs are met.
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Bozeman - eCuras LLC
Capabilities by discipline:
Digital Strategy
From websites to engaging content, eCuras knows the value of preparation, following a
plan, and selecting the best of resources and tools by which to apply to your project from
the very start. We scrutinize every aspect of your project and make sure we are employing
and deploying just the right instruments, software, skill sets, and techniques to effectively
exceed your expectations.
Branding/Corporate Identity
Through eCuras branding measures, we seek to make an impact on the heart of your
customers, so they keep coming back for more. We do this through a blend of different
strategies all designed to have your name make the largest impact possible.
Web Design (UI/UX)
Design is less about making a pretty website and more about creating a functionally
designed work of art. The user-interface and user-experience design teams use visual
storytelling tools to engage your users, promote your brand, and communicate the
uncommunicative. Great design represents your brand identity, spreads your key message,
and empowers your users with intuitive, delightful interfaces created from the depths of
great imagination.
Web Development - eCommerce Development - WordPress Development
Quality programming is the lifeblood of our engineers. Our developers take nothing for
granted and never rest on their laurels. They spend time testing, re-testing, and then testing
again. From blazing-fast load times, to fully fluid, error-free, pixel-perfect responsive
user-interfaces, our developers adhere to rigorous iterative processes that ensure no detail
on the front-or back-end is overlooked. We specialize in WordPress but by no means
exclude other tools, we look at the complete picture and decide what is the best approach
for your site, we employ the latest use-cases, frameworks, and interaction design
functions, and stay on the cutting edge of programmatic language developments to ensure
we build the best products possible. We might be nerds but at least we make certain to be
the best nerds possible.
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Capabilities by discipline: Cont’d
Digital Marketing (SEO)
-Technical Optimization and Analysis (on-page, on-site, competitor’s analysis)
-Linkbuilding
-Content Marketing
-Social Media
-PPC
-Reporting (growth, roi)
While you focus on running your business, we work behind the scenes to help you grow it.
Our digital marketing team leverages human-centered strategies to connect new users to
your brand from organic traffic, paid search, and display ads. We know the value of
high-quality targeted traffic, and place a laser focus on attracting strategic users to your
brand. Our confidence is backed by a host of data and analytics and is reported to you
regularly with the concrete evidence of our impact on your bottom line. You will never hear
us say it if we can’t show you the proof. It is not unusual for a small client who has a
12-page website to receive an 80-page analytics report at the end of each month.
Supported Cloud Hosting
At eCuras, we host and maintain websites, as well as all digital products for brands trusted
by millions of people around the world. With 99.9% uptime and lightning-fast dedicated
servers, we don't play when it comes to hosting and supporting client's digital assets. We
understand the magnitude of what is at stake. Reliable. Dependable. Rock-solid. It's the
eCuras commitment.
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Company Overview
Cont’d
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Website: https://ecuras.com
Founded: 2012
Recent Completed Website Projects with on-going marketing
services (we covered from A to Z) - for detailed case studies and
client reference, please see Page 14
https://midgardeducation.com/
https://abii.ecuras.work/
https://dbilandscapegroup.com/
https://sidehillgroup.com/
https://abii.ecuras.work/
https://lipsmart.com/
For more of our work, please visit: https://ecuras.com/work/
Details and Experience
Alberta Strategy for Patient Oriented Research Support Unit — eCuras
Marketing and Strategies
Campaign Objectives
The campaign will be based on ethical link-building, on-site SEO, and other
strategies based on competitor analysis. Once these parameters are set,
we do an in-depth on-page optimization analysis to identify specific
keywords that will drive traffic to your site.
Through tactical link-building, we build a robust network of relevant sites
that link back to your own, expanding your reach organically and combing
through the edges of your audience. This framework will deliver a
sustained increase in traffic, largely unaffected by changes to search
engine algorithms. This method ensures realistic, lasting growth that can
be measured for years to come.
Launch a campaign that will improve conversion rate,
garner more leads and, ultimately, secure more clients.
Use proven white-hat techniques to organically boost
your site’s ranking across all the largest search
engines and secure this improved placement for
lasting success.
Connect to the heart of your audience and increase
brand awareness through innovative marketing
strategies such as, email blasts, targeted promotions,
social media and more.
Develop an effective Pay Per Click (PPC) campaign to
widen your outreach and broaden the scope of your
audience.
Monitor the established content to ensure the
improved rankings are held and continually optimize to
further increase search rank.
Company Proposal9
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Name / Education Role Experience (including
clients’ details)
Responsibilities in this
project
Ben Rakov Founder /
President
A business entrepreneur that
not only works directly with
clients on the development end
but also understands the
client’s business needs and will
work to develop a business
plan unique to those needs.
Whenever I’m working with a
new client I like to keep in mind
this idea: what good is a state
of the art website if one does
not have a clear business and
marketing plan to back it up
and gain exposure while
reaching the potential
customers one wants to reach?
We help solve those issues and
get your marketing plan on
track.
Education：2009 to 2012
Rutgers University–New
Brunswick
Bachelor of Science - BS
Economics, Political Science
Lead meetings and
discussing with the
client;
Giving final approval on
deliverables, and
providing feedbacks and
comments before
submitting to the client.
Team Bio
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Team Bio Cont’d
Name/
Education
Role Experience & Education Responsibilities in this
project
Shuyang
Peng
Project Manager/
Creative Director
Shuyang has worked on
several web design and
development projects with
eCuras LLC. She handles
projects from start to
completion.
2016 to Present: Project
Manager/ Creative Director at
eCuras LLC responsible for
assigned initiatives, including
defining, planning, staffing,
managing, reporting on, and
closing projects.
2014 to 2016:
Fashion Design Freelancer at
Marc Jacobs
Diane von Furstenberg
Donna Karan
Alexander Wang
Education:
2012 - 2017
Parsons School of Design
Bachelor of Fine Arts
Fashion Design
The New School
Bachelor’s degree, Literature
Managing Team;
Communicating with
clients;
Project planning and
scheduling;
Generate summary and
reports;
Plan project life-cycle
deliverables and
resource availability
and application.
Prepare technical and
modification
specifications. Lead
the exploration,
evaluation, and design
of technical solutions;
Develop and complete
test plans; maintain
project and technical
documentation.
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Team Bio Cont’d
Name Role Experience & Education Responsibilities in
this project
Andrey
Demidenko
Senior
Developer
An experienced full-stack developer with
12 years of industry experience and a
high level of proficiency in the following
programs: Javascript, SQL , C#, HTML
and CSS at the highest level, very familiar
and experienced with the architecture of
web applications and worked with a large
number of successful projects.
2006-2007 system administrator and
information security specialist at
Ministry of health Kaliningrad region -
responsible for network configuration,
annual maintenance of servers such as
mail servers and file servers, and much
more.provide a reliable work environment,
especially when multi-user computers are
connected to a local network.
2008-fullstack developer (freelancer ) -
Custom plugins, templates, and functions
to create
Development and implementation of the
user interface using HTML5, CSS3, and
JavaScript
JQuery scripts for basic animation and
end user screen customization purposes.
April 2017 - Present day - Head Full
Stack Developer at eCuras LLC digital
agency - Developed Front-end of the
Project using JSF, JavaScript (Various
Frameworks), HTML, Bootstrap and
JQuery.Developed Back-end web services
using Wordpress for MySQL.
Education: 2012-2018 - Baltic Federal
University Master's Degree of
Information technology
Managing the
development team;
Frontend and Backend
development;
Determine the most
suitable plugins or
scripts to use for this
project;
Communicating with
the design team, QA
team and SEO manager
to further optimize the
project.
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Team Bio Cont’d
Name Role Experience & Experience Responsibilities in
this project
Amir
Gimaev
Senior
Designer
Amir is a senior designer who has worked on
several projects with eCuras LLC. He handles
all aspects of digital design, including web
design, branding, logo, brochures, etc.
Designer with more than 6 years of
experience. Has strong and effective
technological, organization, interpersonal,
and leadership skills. Executes assignments
promptly and collaborates with all
stakeholders involved to find success.
March 2014 – Jan 2016 - Graphic Designer
at HOLSTEC - logo and website design
development;
development of templates for printing all
types of advertising.
Aug 2016 – Mar 2017 - UX/UI Designer at
Schwarzthal Tech - Created visual design
prototypes, designed icons, and developed
solutions for a new navigation system,Carried
out migration of 400+ static web pages from
a legacy server onto author and publishing
servers.
April 2017 – Present day - Project
Manager & Lead Designer
At eCuras LLC digital agency - Created
interactive designs for complex web
applications by way of page/user flow
diagrams, site maps, and interactive
wireframes. Conducted UX research by
interactively testing designs using high
and low fidelity prototypes.
Education: 2019-2021 Innopolis
University - Master's Degree of CS
Software Development
Managing the design
team;
Creating unique
wireframes, and
mockups;
Developing custom
icon pack;
Editing images and
videos (if required);
Developing concepts
and providing multiple
options.
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Team Bio Cont’d
Name Role Experience & Education Responsibilities in this
project
Valentyn
Siedlovskyi
SEO Manager
Valentin is an experienced SEO
manager who has worked on all
digital marketing projects with eCuras
LLC. He is a SEO wizard.
Highly motivated professional with
more than 10 years of experience in
progressive seo management. Has
the ability to work well with others
and under pressure, able to meet
deadlines.Shows high work ethic,
commitment, honesty and
competence.
May, 2016 - Present day - SEO
Specialist at eCuras LLC digital
agency, - deeply engaged in SEO
website promotion, responsible for
link building and content marketing
June, 2014 - November, 2016: SEO
Consultant on Premmerce part-time -
SEO,PPC (Google/Yandex), Email
marketing, Branding,Facebook / VK
targeting advertising,SMM
(competition analysis in
Facebook),SERM (work with negative
feedbacks),Tiaser net (Kadam)
September 2010 – May 2014 – SEO,
PM on SixMin - Preparing technical
specifications for developers, work
with customers, working with
copywriters and developers
Education: 2008 - 2013 - National
University 'Ivan Franko' - Specialist Of
Economic Cybernetics
Developing and
implementing effective
search engine
optimization (SEO)
strategies;
Coordinating with the
design team to create
designs that converts the
best (placement of CTAs,
etc.);
Managing onsite and
onsite optimization
projects and reporting on
performance;
Coordinating with the
development team and
ensuring all optimization
tasks will be applied
correctly;
Creating a list of
keywords according to
competitor analysis, and
optimize the site
verbiage.
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Team Bio Cont’d
Name /
Education
Role Experience (including clients’ details)Responsibilities in
this project
Natalia
Denisenko
Quality
Assurance
Analyst
Natalia has been working with eCuras for
over 3 years. She ensures all of our
projects are done to the highest standard,
responsive across devices and browsers,
as well as bug free.
More than 5 years of professional
experience in the it industry with extensive
hands-on experience as a senior quality
assurance analyst in various areas of
quality assurance, test management, test
leadership, and test automation.
March 2013 - September 2015 - IT
Recruiter at Recruiting Agency “Top
Recruiting” - search for personnel of
different specialties, search on special
work sites, manual search on various
sources, conducting interviews
September 2015 - November 2017 -
Quality Assurance Analyst - Conducting a
high quality examination of project
documentation for compliance with the
project plan volumes and requirements;
Analyzed business requirements and user
experience goals to develop test plans
and test cases
June 2017 - Present day - Quality
Assurance Analyst at eCuras LLC. -
creating a comprehensive testing
structure;
Testing the functionality of the project,
compatibility with the browser
Education: 2012 - 2016 - National
technical University "Kharkiv Polytechnic
Institute"-
Bachelor of applied linguist
Сreating a
comprehensive testing
structure across all
development;
assisting in end-to-end
project pipeline
verification, developing
front-and back-end
testing strategies,
documenting test
results, and facilitating
in the release and
post-release process to
ensure project accuracy;
Collaborate with others
to clarify requirements
and specifications and
how those translate to
test plans and test
cases.
Test the project
functionality, browser
compatibility,
accessibility and
information structure to
specifications and
provide feedback to
developers, designers
and product manager.
Ensure that deliverables
meet functional and
design specifications
and requirements.
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Team Bio Cont’d
Name /
Education
Role Experience (including clients’
details)
Responsibilities in
this project
Konstantin
Vasiliev
Automation
Developer
Konstantin has been working with
eCuras on developing automated
scripts. So far, he only works on internal
projects.
Hardworking, Dedicated, and Highly
motivated senior technical professional,
combined with leadership skills and
extensive knowledge of Industrial
Automation domain. rich experience to
lead and execute all stages of Industrial
Automation Projects; starting from
Pre-Project Engineering till final
handover to customer and service.
06.04. 2007-02. 06.2009 - developer of
map systems for urban development
cadastre in Delphi and Oracle DBMS at
Closed joint-stock company "SiSoft
Tyumen» (CSoft Tyumen CJSC)
Since the end of 2012 - 2016 - Chief
specialist of the automation
Department at Branch of Soyuzny
commercial Bank (limited liability
Company) in Tyumen
November 2016 - Present Day -
Automation Developer at eCuras LLC
digital agency - Proficient in
programming and troubleshooting
variable frequency drives.
Ensured compliance with health and
safety regulations and quality
standards.
Education: 2004-2008 - Rostov state
University of Economics
Bachelor of Computer technology and
information security
Konstantin will be
assisting the
development team to
write automated scripts
when needed.
Alberta Strategy for Patient Oriented Research Support Unit — eCuras
Campaign Summary
On-site SEO
preliminary tasks required to prepare the
site for promotion.
Competitor’s analysis
establishing the primary promotion
strategy
current site evaluation
basic semantic keyword research
On-page optimization
extensive semantic keyword
research
segmenting keyword groups
to web page
Link building
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Content marketing Optional
Pay per click (PPC) Optional
SERP analysis
Based on our on-page analysis and optimization, we identify how effective
those keywords were at boosting your site’s ranking and drawing in your
audience. Using the Search Engine Results Page (SERP) report, we identify
what keywords have been effective and which may need to be changed.
This is done monthly to ensure your site’s rankings are maintaining a
consistent upward trend.
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On-site SEO
Includes all the preving forward to any promotional
work. A list of steps (recommended by Google)
which will allow search engines to index the site
successfully (eliminating the errors on the site
which will interfere with indexing, and setting up
the proper elements that will aidliminary tasks that
need to be completed prior to mo the search
crawlers).
This type of work does not require the involvement
(approval of each step) of the client and structures
the site to a standard form more suitable for
search bots.
SEO elements
The presence of the sitemap.xml file
The presence of a robots.txt file
404-page design (if required)
Breadcrumbs functionality
Presence of customized Hreflang
H1-H6 hierarchy in code
The menu can be seen without pictures
The robots.txt is not blocking any pages
from indexing
The uniqueness of the texts
The code indicates the encoding
Presence of a host, sitemap in
robots.txt?
Outbound links
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On-site SEO Cont’d
SEO elements
The presence of the sitemap.xml file
The presence of a robots.txt file
404-page design (if required)
Breadcrumbs functionality
Presence of customized Hreflang
H1-H6 hierarchy in code
Outbound links
The menu can be seen without pictures
The robots.txt is not blocking any pages
from indexing
The uniqueness of the texts
The code indicates the encoding
Presence of a host, sitemap in robots.txt?
Metadata fixes
Customized mirror (www)
Check for missing descriptions
Title duplicity
Descriptions duplicity
Check for presence or errors in H1 titles
Check aliases (.html, .php, index.php)
duplicate main
H1-H6 hierarchy in code
Bozeman - eCuras LLC
SEO elements
rel=canonical
Pagination
Microformats
Code validity
Check for general site usability
Broken links (non-existent 404 pages)
Check 404 pages server response
status
Permalink URLs: Include Target Phrase
in URL if possible (NC Analysis and
Tuning)
Download speed
Check inbound links
Check anchor sheet for spam
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On-site SEO Cont’d
Bozeman - eCuras LLC
Competitor Analysis
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The work in this section includes identifying the
main competitors and establishing common
patterns for promotion in the current business
niche. In this step, we will generate a promotion
strategy. For example, increasing content, linking
strategies, working with price comparison tools,
content marketing, crowd marketing, using
low-frequency queries, etc.
The tasks in this category are divided into 4 stages
1) Determining the current state of the site (new site without history, with history, current
link profile, current rankings for various queries)
Site history check
Content analysis
Findings report
Reference backlinks mass analysis
General usability data based on "similar
competitors"
2) Competitor analysis. We define our competitor list based on subject, the original
semantic core and other recommendations according to the client. Then we analyze the
following factors: site, site age, site type, link weight, anchor list, link quality, number of
pages in Google index, search queries for which site and positions are ranked, site
usability, site content, etc.
Filtering competitors by site type
Selection of "similar sites"
Detailed analysis of “similar sites”
Select the top 10 competitors
Basic semantics collected (3-5 queries)
for each category or site service
Usability analysis of "similar sites”
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Competitor Analysis Cont’d
3) Establish a promotion strategy based on Google’s search algorithm
Results of the competitor analysis
Drawing up a promotion strategy
4) Create and link Google Analytics, Search Console, and Tag Manager accounts.
Create Google Analytics Profile
Install Google Analytics Code
Create Events & Goals in Google Analytics
Setup Segments and Filters
Create Custom Views for Testing and
Filter
Set the Tag Manager and register
through it a console
Develop Google Analytics Measurement
Plan
Bozeman - eCuras LLC
On-page optimization
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After establishing the strategy, we will proceed with preparing the site for promotion
according to actual search queries.
At this stage, we are starting to create the semantic core based on the keyword
research, the site structure and competitor analysis. After compiling the semantic
core of the site and confirming this list of keywords with the client, we will proceed to
prepare the current content for promotion, which includes the following steps:
1) Semantic core clustering (distribution of keyword groups by landing pages)
The most frequent subcategories are added
to the menu or linked to the main page
All categories and services added to the
menu
Basic semantics collected (at least 5-10
queries) for each category or site service
The semantics are clustered according
to the principle: 1 separate user need = 1
separate page
2) Adjustments to the layout of the landing pages (as well as other pages on the site)
based on the competition analysis and keyword groups (if required).
3) Provide detailed task requirements to the copywriter for creating new landing page
content.
4) Content review and placement.
Bozeman - eCuras LLC
On-page optimization Cont’d
5) Provide detailed task requirements to the copywriter for completing the metadata for
other pages (if required).
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The distribution of groups of keywords on the
pages
Completion of metadata (Title, Description,
H1), taking into account keywords
Adjustments to the layout on the landing
and other pages based on the analysis
of competitors and groups of key
queries (if required)
6) Metadata template for indexing for non-promotional pages.
7) Implement Alt Tags.
The above-mentioned tasks in the three categories of: ‘On-site SEO’ ‘Competitor
analysis’, and ‘On-page optimization’, are performed once on the first stage of
promotion, and in most cases should be performed several times per year in order
to maintain the established rankings (this is primarily related to factors such as
changes in the search algorithm, competitors’ sites, inbound links, and other
external elements).
Bozeman - eCuras LLC
Link building
The link-building tasks should be performed on a monthly basis (metaphorically
speaking if the site is our vehicle the inbound links are the fuel). After completing
the on-page tasks the inbound link profile should be improved
systematically—gradually and consistently (any spikes could be considered
suspicious by the search engines). It is also vitally important to keep the link
equity similar to the competition (anchor text, domain authority, etc.) while
utilizing both paid and free sources. It is recommended to work in short 2-4 week
sprints in which goals are defined and accomplished.
Monthly Link Building Work
Preparation of sites for manual placement of
links.
Manual link placement
Contact with outreach sites
Preparing a list of sites for outreach
(guest posts) links
Monthly report
Defining A General Link Building Strategy
Based on the current state and analysis of
competitors creating a promotion strategy
Drawing up a reference link promotion plan
The distribution of KPI for link building
for 1 month
The tasks described above should lead to the promoted site ranking for most relevant
search queries (optimally for TOP 30 results).
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Content Marketing
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To maximize the efficiency of our overall SEO efforts, we should consider
implementing a content marketing strategy where we utilize other platforms to
increase brand awareness.
The goal of this effort is to create content that can be repurposed on all of your platforms
to push your business forward. We will implement a framework for your email and social
media campaigns that match the voice of your brand. Once approved we will begin mailing
and posting custom-designed messaging to your audience to promote what it is that you
want your audience to know about purchase.
We’ll be strategically placing articles in various sites with references to our website and
brand. Successfully implementing these tasks will require useful thematic content with
high virality potential. When successfully implemented, we should see a noticeable
increase in inbound links, PR, and the number of references to our brand.
Analysis of current data
Results and plan for building content in this
stream
Internal Content Analysis
Competitor Analysis
Defining A General Link Building Strategy
Accepting work from a copywriter
Sending for revision if required
Post preparation
Placement on the site if required
Leave to work
Preparation technical description for a
copywriter
Bozeman - eCuras LLC
Content Marketing Examples
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Social Media Posts
eCuras:
Proud of our team for supporting local SME peers during this time of crisis. Are you
Small/Local and need assistance transitioning online? We can help. Use your site to help
you fight! Don’t let COVID-19 rewrite your story. Design, Development, Hosting, Marketing,
Lead Gen, Digital Storytelling, our experts are available to you.
#30secondstochangeyourfuture #fightthefight #helpisavailable
https://ecuras.com/contacts/
Twitter 1: (254 characters) Supporting small/local peers to transition online during
COVID-19. Our specialists are available to serve you. Use your site to help you fight! We are
here to help before it’s too late. #30secondstosaveyourbusiness #supportinglocal
#weareinthistogether
Twitter 2: Don’t let COVID-19 rewrite your story. Our team is here to help Small/Local
businesses to transition online. Helping our peers survive - call for assistance with web
design, development, hosting, lead gen, marketing, digital storytelling. #takeaction
#beforeitstoolate #helpisontheway
Sidehill Group:
Simply Speechless - a year into our engagement with Sidehill Group and results keep
getting better and better with each month that passes. To what do we attribute this
success? A new, persuasive brand identity layered on an enhanced custom WordPress site
with animation and interactive effects coupled with a flexible codebase to ensure
responsiveness and then masterful promotional activities to boot.
https://ecuras.com/work/sidehill/ #mastersofwebdesign #raisingthebar
#proudandhumbled #teamworkmakesthedreamwork
Twitter 1 (221 characters).: Simply Speechless - a year into our engagement with Sidehill
Group and results keep getting better and better with each month that passes.
#demystifyingtheweb #ecurasdoesitdifferent #satisfiedclients #digitalstorytelling
Twitter 2: (260 characters) To what do we attribute the success of Sidehill Group’s
program? A new, persuasive brand identity layered on an enhanced custom WordPress site
with interactive effects coupled with a flexible codebase to ensure responsiveness.
#ROIncredible #reachingnewheights
Bozeman - eCuras LLC
Content Marketing Examples
Cont’d
29
Social Media Posts Cont’d
PureSeal:
eCuras delivered an arresting video for PureSeal that made a complex concept simple.
Using vivid animation coupled with dynamic content the poignant package advanced the
understanding of PureSeals eco-friendly water conditioner. Lending itself to many of
eCuras strengths - design, content, animation, digital storytelling, video, marketing -
PureSeal was thrilled with the final result. #happyclientshappyceo #exceedingexpectations
#makingthecomplexsimpler https://www.behance.net/gallery/82464983/PureSeal
Twitter 1 (261 characters): Another happy client - eCuras delivered an arresting video to
PureSeal that made its complex water conditioner simpler using animation combined with
dynamic content and advanced the understanding of PureSeals primary product.
#happyclients #neverceasetobeamaze
Twitter 2 (266 characters): Delivered an e-capturing video for client PureSeal that lent itself
to many of eCuras’ strengths in design, content, animation, digital storytelling, video,
marketing - Happy Clients = Happy CEO #creatingdigitaldreams #fullservicedigitalagency
#expecttheunexpectated.
Lipsmart:
eCuras gave Lipsmart a facelift with an elegant new website where modernity meets
minimalism. The new site combines a subtle color scheme with new strategic messaging
and the final result had the client blush with appreciation over its powerful new
e-commerce experience. #ecurasdoesdesignbetter #blushwithappreciation
#combiningdigitalexpertise https://ecuras.com/work/lipsmart/
Twitter 1 (252 characters): eCuras gave Lipsmart a facelift with an elegant new website
where modernity meets minimalism. Subtle colors, strategic CTAs, striking video combined
for a powerful new e-commerce experience for Lipsmart customers.
#supermodelsolutions #curatedbyecuras.
Twitter 2 (266 characters): eCuras created an elegant new website for client, Lipsmart
flush with new design, new color palette, video, animation, web development, strategic
content, a virtual medley of many eCuras’ expertise. #blushwithappreciation
#satisfiedclientsonewebsiteatatime #ecurious.
Bozeman - eCuras LLC
Content Marketing Examples
Cont’d
30
Social Media Posts Cont’d
AdMarketplace:
Creating brand positioning and a voice for one of New York’s fastest growing companies is
no easy feat. eCuras was up for the challenge and the result was a brilliant video for
AdMarketplace, a classic example of how even animation templates can be customized to
look original. #ecurasdoesitdifferent #makingclientsproudoneprojectatatime
https://www.behance.net/gallery/82400893/AdMarketplace
Twitter 1 (268 characters): Not many digital agencies get the chance to create brand
positioning and voice for one of New York’s fastest growing companies. We rose to the
challenge and made digital history with a brilliant new video for AdMarketplace launching
its critical product, Conducive.
Twitter 2 (224 characters): eCuras rose to the challenge to create a brilliant new video for
AdMarketplace, one of New York fastest growing companies. We delivered a masterful
example of how even animation templates can be customized to look original.
DBI:
DBI has a long-standing reputation in Westchester and Fairfield Counties, it is among the
most recognized brands in residential landscape design. We delivered a new high quality
website, new design footprint, optimized content and implemented a new promotional
program to raise DBI’s profile both online and in its local community. With the new website
as the foundation, the growth and visibility of DBI online has more than exceeded
expectations and online engagement has increased far in excess of 100% in less than a
year. https://ecuras.com/work/dbi/ #DBIdoesitbetter #domenickdominates.
Twitter 1 ( 269 characters ) DBI engaged us to revamp its online profile and raise visibility.
To their satisfaction, we delivered a new site design commensurate with DBIs reputation
and then layered on an aggressive promotional campaign. A great example of the power of
a brand refresh! #branders
Bozeman - eCuras LLC
Content Marketing Examples
Cont’d
31
Social Media Posts Cont’d
Twitter 2 (266 characters): DBI commissioned eCuras for a high quality site, new design
footprint, optimized content and an aggressive digital marketing program which launched
to great success. To the clients' revelry, performance prevails and online engagement
continues. #keepingclientshappy
Midgard:
Midgard is reinventing the textbook. Upon commissioning us to upgrade its web
appearance, we rose to the occasion to reflect their creative and engaging form of
teaching in every area of their website. eCuras used its expertise in digital storytelling to
visually tell Midgards mission to educate through stories and to close the gap between
passive visitors and optimized conversions on their new website. 18 new pages later,
mission accomplished. #deliveringclientsvisions #curatedbyecuras #digitaldesign
https://ecuras.com/work/midgard/
Twitter 1 (267 characters): eCuras upgraded Midgards web presence with a fresh brand
revision. We rose to the occasion to reflect their creative and engaging form of teaching in
every area and with every design element of their website resulting in a brand symbolizing
innovation. #ecurasdesign.
Twitter 2 (265 characters): eCuras used its expertise in digital storytelling to visually tell
Midgards mission to educate through stories and to close the gap between passive
visitors and optimized conversions on their new website. 18 new pages later, mission
accomplished. #satisfiedclients.
Bozeman - eCuras LLC
Content Marketing Examples
Cont’d
32
Social Media Posts Cont’d
ABii-World:
The strategy behind the site upgrade for Van Robotics ABiis-world focused on matching
the client's ability to add innovation into its educational products. eCuras brought its
A(I)-game and created a highly dynamic, forcefully functional site that included
e-commerce capabilities for driving and optimizing conversions. To say the team at ABii
was ABsolutely thrilled with the results would be discounting the great work of the entire
eCuras team from department to department. https://ecuras.com/work/abii/ #design
#development #digitalmarketing
Twitter 1 (267 characters): For client ABiis-world eCuras brought its A(I)-game and created
a highly-dynamic, forcefully functional website that introduced e-commerce capabilities for
driving and optimizing conversions. ABii’s management was ABsolutely thrilled with the
results. #happyclients
Twitter 2 (267 characters): The strategy behind the ABii’s-world site upgrade focused on
matching the client's innovation in educational products. eCuras matched this innovation
with AI, modernization of design and enhanced technical functionalities to implement
e-commerce capabilities. #ecuras
Bozeman - eCuras LLC 33
Blogs/ News / Events / Articles
https://ecuras.com/insights/concepts-m
ade-concrete/the-digital-design-doctrine/
https://ecuras.com/insights/capture-your
-audience/small-businesses-can-survive-
covid-19/
https://ecuras.com/insights/useful-drip-e
mail-templates-and-how-to-use-them/
https://sidehillgroup.com/blog/jon-ander
son-founder-and-ceo-of-sidehill-group-to-
host-exclusive-webinar-series-on-purpose
-driven-growth/
https://sidehillgroup.com/blog/a-closer-l
ook-create-an-effective-sales-strategy-an
d-complementary-sales-strategy-plan-for-
your-business/
https://sidehillgroup.com/blog/news-flas
h-the-new-normal-has-nothing-to-do-with-
covid-19/
https://sidehillgroup.com/blog/tips/is-it-b
etter-to-adjust-the-strategic-goalposts-or-
to-accept-the-setback-and-stay-the-cours
e/
https://abii.ecuras.work/2019/09/20/abii
s-visit-to-the-governors-mansion/
https://abii.ecuras.work/2019/10/29/ho
w-to-use-robots-in-education/
https://abii.ecuras.work/2019/09/20/ho
w-smart-learning-is-revolutionizing-the-cla
ssroom/
Content Marketing Examples
Cont’d
Bozeman - eCuras LLC
PPC Optional
A PPC campaign will tie all the other tactics together. It’s the most effective way to
promote your site and widely used because of its tendency for fast results. While
optional, we highly recommend using a PPC campaign as it will supplement all the
other strategies and lead to the most recognizable results.
For budget under $1,000, our service and management fee is $250.
Our goal in all this is to create a framework that will sustain a long-term increase in
website traffic. SEO can often be a nebulous subject, with different opinions coming in
from all sides. That’s exactly why we lay out our methods in such detail. Our transparency
allows you to see from the very beginning.
We put so much effort into SEO because it’s easy to overlook, yet vital to the success of
your site. Reaching your audience and engaging with your clients is only possible if they
find you in the first place. We seek to bridge the gap between you and the users who are
looking for your services.
34
Bozeman - eCuras LLC
Web Design & Development
Capabilities
35
Our Web Design Process, Strategy and
Methodology
We start with a comprehensive overview of the vision for every project. From the overview,
we draw the next stage of the process which is to identify the most effective structure for
the site build complete with productive, functional, and powerful messaging. Of chief
importance here we look to construct a unique approach for the SFCA but one that is most
likely to generate conversions.
Following the audit, we start the mock-up process for the homepage. As part of our
process, we always provide a wide variety of hero section mockups to give you choice,
selection, and options. The hero (aka. ‘above the fold”) section of the homepage is
important as this is the first thing that people will see. Once you provide input on the initial
mockup, we determine typography, the most beneficial color palette, logo, and the overall
stylistic approach. This would include all areas of the site including headers/footers,
dropdown boxes, tabs, button functionality, if any login or search features are required and
what they look like stylistically, etc. We then review these elements with you and measure
your feedback and preferences. If you are pleased we move forward. If not, we head back
to the drawing board. After determining the primary styles, we begin the process of
mocking up all required pages.
Another thing to notice while reviewing our projects is that nothing is static, we
strategically include interactive elements and motion subtly where it wouldn’t overwhelm
the audience. This approach captures the user’s attention and has a hypnotic effect
making it harder for them to close the tab. Of course, we keep these animations in mind
from the inception of the project, but this is the stage (after mock-ups are approved) when
we finalize these elements and submit them to coding.
While the design team is focused on the mock-ups, the copywriters are simultaneously
conferring with you on content development and structuring your messaging, with a list of
SEO content guidance generated by our digital marketing team (copywriting is optional).
Bozeman - eCuras LLC
Web Design & Development
Capabilities
36
Our Web Design Process, Strategy and
Methodology Cont’d
Once you approve the final mock-ups and copy, our developers take over and implement
the HTML code. Your site will be coded exactly, spec-for-spec, according to the approved
mock-ups. Upon completion of the code integration, the process points towards
responsiveness to ensure the site is fully optimized for different screen sizes, devices and
browsers as well as minimizing any causes for site bounce.
We start with a comprehensive overview of the vision for every project. From the overview,
we draw the next stage of the process which is to identify the most effective structure for
the site build complete with productive, functional, and powerful messaging. Of chief
importance here we look to construct a unique approach for the SFCA but one that is most
likely to generate conversions.
Following the audit, we start the mock-up process for the homepage. As part of our
process, we always provide a wide variety of hero section mockups to give you choice,
selection, and options. The hero (aka. ‘above the fold”) section of the homepage is
important as this is the first thing that people will see. Once you provide input on the initial
mockup, we determine typography, the most beneficial color palette, logo, and the overall
stylistic approach. This would include all areas of the site including headers/footers,
dropdown boxes, tabs, button functionality, if any login or search features are required and
what they look like stylistically, etc. We then review these elements with you and measure
your feedback and preferences. If you are pleased we move forward. If not, we head back
to the drawing board. After determining the primary styles, we begin the process of
mocking up all required pages.
Another thing to notice while reviewing our projects is that nothing is static, we
strategically include interactive elements and motion subtly where it wouldn’t overwhelm
the audience. This approach captures the user’s attention and has a hypnotic effect
making it harder for them to close the tab. Of course, we keep these animations in mind
from the inception of the project, but this is the stage (after mock-ups are approved) when
we finalize these elements and submit them to coding.
Bozeman - eCuras LLC
Web Design & Development
Capabilities
37
Our Web Design Process, Strategy and
Methodology Cont’d
While the design team is focused on the mock-ups, the copywriters are simultaneously
conferring with you on content development and structuring your messaging, with a list of
SEO content guidance generated by our digital marketing team (copywriting is optional).
Once you approve the final mock-ups and copy, our developers take over and implement
the HTML code. Your site will be coded exactly, spec-for-spec, according to the approved
mock-ups. Upon completion of the code integration, the process points towards
responsiveness to ensure the site is fully optimized for different screen sizes, devices and
browsers as well as minimizing any causes for site bounce.
And, finally, upon completion of HTML coding, we turn to WordPress integration - which
essentially means we create a custom WordPress theme for your site. Going forward, you
will have the ability to login to your backend and modify any language, images, and create
new pages based on the custom templates that will be developed with the integration. Our
team also includes a dedicated and highly skilled Quality Assurance team whose chief
responsibility is to confirm the site not only runs smoothly but also displays properly
insomuch that every pixel is perfect to the naked eye. They are experts at poking holes in
every possible aspect to certify that each and every element runs precisely and accurately.
We work 24/7/365, when there is an issue with the site, our dev team will receive an auto
email, and we will start debugging. If there is a ticket from you, we usually will reply and
start resolving no later than 2 hours. For both first time and annual training, we will be able
to provide detailed documentation as well as video tutorial that can be accessed at any
time. We can also conduct digital training anytime as needed.
Because of our expertise in producing digital identities, we keep SEO in mind when we
start building a site. We bring a unique understanding and approach to digital marketing,
its core functionality, what makes it tick, what works, and what doesn’t. Under the guidance
of our SEO directors, we follow a team approach to ensure all the core marketing elements
are working together in tandem.
Bozeman - eCuras LLC
Web Design & Development
Capabilities
38
Our Web Design Process, Strategy and
Methodology Cont’d
This is the recipe for success and has worked wonders for us and our clients for years. Our
KPIs and other metrics exceed those of most industry standards pound for pound due to
our integrated, balanced, and strategic approach to the full digital lifecycle. We are a small
shop but we are proud of the great work we do for clients and hold each other accountable
to produce the best product possible.
In short, our methodology is straightforward and somewhat unusual. A lot of people use
templates, some act as designers and don’t know how to code properly, other developers
try to design but don’t deliver satisfactory results; and most of the time, strategy and
content are left to a poor imagination. Our holistic approach covers the entire production
process from A to Z. We assign a fully-staffed team of professionals, experts in each
respective field, to your project. When all is said and done, the final product is a 100%
customized site, which includes the following steps:
●Concept development and strategy;
●Identity/branding;
●Copywriting;
●Design;
●Animated and interactive web elements;
●HTML coding;
●WordPress integration, including implementation required functionalities;
●Page speed optimization;
●On-site and on-page SEO optimization;
●Quality Assurance: we make sure the site is responsive on all devices and
browsers;
●Hosting (we provide 1 year of free hosting to our clients).
Bozeman- eCuras LLC
Case Study - DBI
CLIENT
DBI Landscaping Group
DELIVERABLES
●Branding
●Customized WordPress Site
●On-going Digital Marketing
39
OUTCOME
https://dbilandscapegroup.com/
ABOUT THE CLIENT
Domenick Bulfamante & Sons Inc. is a staple of Westchester and Fairfield counties in the
northeastern states. They’ve operated a reputable landscaping company since 1970 and bring
decades of passion and experience to their community. For DBI Landscape Group, we knew we
had to show the love and respect they’ve earned among locals on every page of the site.
CEO: Nick Bulfamante
Email: nick@dbilandscapegroup.com
Phone number: (914) 636-0722
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Strategy & Approach
40
Professionalism in Every Stroke
We designed the website with a smooth and streamlined approach in mind. The large photographs
accompanied by content descriptions and background graphics give the site a professional yet
approachable feel. For a company as well-established as DBI, every design element contributes to
the high caliber work they offer for people’s homes.
No matter the project or business, eCuras wants each client to stand out from the crowd. Our
approach to design and development is one that illuminates the personal brand of the client and
that’s exactly what we’ve done for DBI Landscaping. Their site is a home where they can display
their work and attract future clients, and that’s possible because every element was meticulously
created and implemented by our expert team.
Wireframes Development
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Wireframes
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UX/UI concepts
Bozeman- eCuras LLC
Brand Refresh
43
Stand Out from the Crowd
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Brand Refresh
44
Bozeman- eCuras LLC
User Interface and Experience
45
User-Tailored Development
Clean, sweeping animations and a responsive layout make DBI’s site a pleasure to browse. For a
customer-base largely focused on aesthetic appeal, we developed the website to breathe with
fluidity and visually enticing pages. Developing our clients’ sites from the ground-up enables us to
provide a truly enjoyable user-experience with every project; and when a website is a treat to
browse, conversion rates naturally increase.
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Mobile Responsiveness
46
Bozeman- eCuras LLC 47
Bozeman- eCuras LLC
Case Study — Sidehill (11/01/2019 to 02/01/2020)
CLIENT
Sidehill Consulting Group
DELIVERABLES
●Branding
●Customized WordPress Site
●On-going Digital Marketing
ABOUT THE CLIENT
Sidehill Group is a leading advisory firm for companies struggling to grow revenue, those
challenged with bringing in new revenue and others who have misaligned sales functions which, in
turn, are undermining sales improvements and stagnating the growth trajectory. Sidehill has built a
niche within the sales strategy segment due to its ability to identify and understand what
precipitates sales shortfalls. They have leveraged their expertise in restructuring to provide their
clients with the most effective tools, strategic thinking and structural requirements, faster and
better than other firms. They put broken pieces of great companies back together towards
maximizing growth within a fine-tuned organization where behavior is aligned with strategy and
structure.
48
OUTCOME
https://sidehillgroup.com/
CEO: Jon Anderson
Email: jon.anderson@sidehillgroup.com
Phone number: (603) 762-3710
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Strategy & Approach
49
The leadership of Sidehill engaged eCuras to create an end-to-end strategic marketing and web
development program that commenced with a new corporate identity including a new logo and
website by which to build a foundation for future growth.
The relationship incorporated a redefined marketing and communications strategy to complement
the new user experience that would be reflected in the new web design. eCuras performed a
complete audit of all Sidehill existing materials, messaging and digital marketing efforts and
defined new SEO requirements and keywords in keeping with the new site verbiage while using
images and icons to make the site pop in subtle yet powerful ways. eCuras also completed a
strategic review of longer-term goals and opportunities. Sidehill received a completely revised
wireframing and mapping of the CTA pathways to ensure each touchpoint was efficiently
maximizing the user experience.
Initial Design Mockups
Bozeman- eCuras LLC
Brand Refresh
50
A Side Effect of Success
eCuras created a new, persuasive brand identity indicative of the sophisticated and noble culture
that defines Sidehill. Bringing more joy into the world is a key underpinning to Sidehill business
model and drives its efforts for clients each and every day. eCuras was charged with striking a
balance between a warm foundation with a powerful strategic advisory firm that has moved
mountains for its clients. The enhanced, custom WordPress site included animation and
interactive effects while adapting the site’s design to a flexible codebase to ensure
responsiveness. As a result of the new site launch, Sidehill’s bounce rate has decreased xx% while
the time spent on the site has increased from xx minutes to xx minutes and even greater overall
engagement.
Logo Development
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Style Guide
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Bozeman- eCuras LLC
User Interface and Experience
53
Err on the Side of Excellence
Using its unique techniques and technical approach to the design and development process,
eCuras created new mock-ups and graphics for the site homepage and internal pages allowing for
an unlimited number of pages. The new marketing strategy for Sidehill called for extensive use of
several channels which required integration of social media and email subscription functionalities
as well as blogging into the new site. As such, Sidehill’s vision required a clear graphical
illustration that resonated well through the platform with a seamless flow through other
disciplines. Quality Assurance was performed up to the highest standards and ensured a flawless
launch.
Sidehill’s new brand and website launched to great fanfare and social media and email marketing
efforts are aggressively underway. The future looks bright for Sidehill and its relationship with
eCuras with the addition of a blogging campaign, lead generation efforts and enhanced SEO/SEM
to improve search results. Sidehill’s already impressive performance metrics are on the road to
continued growth.
Bozeman- eCuras LLC
Mobile Responsiveness
54
Bozeman- eCuras LLC 55
Bozeman- eCuras LLC
CLIENT DELIVERABLES
●A Customized WordPress site:
○Teacher’s Portal;
○Audiobook Portal with smooth
mobile usability;
○WooCommerce;
●Digital Marketing - SEO.
OUTCOME
https://midgardeducation.com/
56
Case Study - Midgard
Midgard Education Publishing
CEO: Jay Gissen
Email: jgissen@midgardeducation.com
Phone number: +1 (914) 373-1379
ABOUT THE CLIENT
Midgard Publishing is tackling America’s reading crisis head-on with a cast of creative,
story-centered history textbooks. They see the problem of decreased reading rates among children
and young-adults as a failure of our education system and not the kids themselves. Textbooks
such as American Hero recount the integral parts of American history by using storytelling as the
driving force.
Bozeman- eCuras LLC
Strategy & Approach
57
Inspiring Design
eCuras reflected this creative and engaging form of teaching in every part of their website. The
initial sweeping animation, including the Midgard logo and other graphics were all designed and
implemented by eCuras. They mirror the exciting nature of the site’s content and products but keep
a clear focus on Midgard’s mission to educate through stories.
Of course, the purpose of all these design elements and graphical techniques is to lead to higher
sales for Midgard. To close the gap between visitor and converted sale, we integrated a full store
using WooCommerce into the Midgard framework. This makes it ridiculously easy to purchase
their textbooks, and we even included preview functionality for several of the books. In particular,
we included a sample price banner for American Hero that anyone can see right from the “Shop”
page.
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Wireframes
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UX/UI concepts
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Style Guide
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Brand Refresh
61
Built for the Brand
We built Midgard’s website with its particular brand-identity in mind. The dragon-Midgard logo is
present on every page and there are numerous backdrops resembling old-time maps as well as
relevant graphics interspersed throughout the site. With every site eCuras creates, the focus is
always to make the brand abundantly clear and then to increase sales through strong
brand-identity. Midgard’s site is simply another example of how eCuras curates the web for each
client we serve.
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Bozeman- eCuras LLC
UI/UX - Teachers’ Portal
63
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UI/UX - Audiobook (with mobile usability)
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User Interface and Experience
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Bozeman- eCuras LLC
Mobile Responsiveness
68
Bozeman- eCuras LLC
Case Study - ABII
69
CLIENT
Van Robotic
DELIVERABLES
●WooCommerce
●Customized WordPress Site
●Digital Marketing
OUTCOME
https://abii.ecuras.work/
ABOUT THE CLIENT
ABii is a desktop-size robot with an accompanying web app that can be utilized with any
WiFi-enabled device. The online skills-based lessons, paired with ABii, and her online friends are
part of an ecosystem that covers key topics to improve individual academic achievement.
Students love learning with ABii and stay more engaged in subjects that might otherwise become
tedious or challenging for many students.
CEO: Laura Boccanfuso
Email: laura@myvanrobot.com
Phone number: (803) 237-7598
Bozeman- eCuras LLC
Strategy & Approach
70
Design that Matches the Product
In designing ABii’s website, we wanted a look and feel that matched the tone of the product. It was
vital that we touched on the themes of education, robotics, and student-centric learning.
Consequently, our design features background graphics relating to elementary education,
numerous pictures of the robot itself, and photos of students using ABii.
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Bozeman- eCuras LLC
User Interface and Experience
72
A Source for Conversion
eCuras developed ABii’s site to be a source of measurable conversion. The concept of using AI to
aid in student learning is still catching fire, so we wanted a space that could capture the full scope
of what ABii offers to students, educators and parents. The site is search-engine optimized (SEO)
to capture a wide audience related to K-5 education and artificial intelligence. Add SEO to an
integrated set of powerful links, and the site is well-placed to capture large swaths of its audience.
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Mobile Responsiveness
73
Bozeman- eCuras LLC
Project Cost
74
Our hourly rate is $65
Our monthly package for all required items are $2,400.
Attachment A
NONDISCRIMINATION AND EQUAL PAY AFFIRMATION
____________________________________(name of entity submitting) hereby affirms it will
not discriminate on the basis of race, color, religion, creed, sex, age, marital status, national
origin, or because of actual or perceived sexual orientation, gender identity or disability and
acknowledges and understands the eventual contract will contain a provision prohibiting
discrimination as described above and this prohibition on discrimination shall apply to the
hiring and treatments or proposer’s employees and to all subcontracts.
In addition, ____________________________________(name of entity submitting) hereby
affirms it will abide by the Equal Pay Act of 1963 and Section 39-3-104, MCA (the Montana
Equal Pay Act), and has visited the State of Montana Equal Pay for Equal Work “best practices”
website, https://equalpay.mt.gov/BestPractices/Employers, or equivalent “best practices
publication and has read the material.
______________________________________
Name and title of person authorized to sign on behalf of submitter
Ecuras Limited Liability Company
Ecuras Limited Liability Company
Founder, President