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HomeMy WebLinkAbout02-24-20 City Commission Packet Materials - A5. Res 5092 Park Naming PolicyCommission Memorandum REPORT TO: Honorable Mayor and City Commission FROM: Addi Jadin, Parks Planner and Development Manager Mitch Overton, Director of Parks and Recreation Chuck Winn, Assistant City Manager SUBJECT: Adoption of Resolution 5092 Establishing a Procedure for the Official Naming of Parks, Trails and Recreational Facilities MEETING DATE: February 24, 2020 AGENDA ITEM TYPE: Action RECOMMENDATION: Adopt Resolution 5092 Establishing a Procedure for the Official Naming of Parks, Trails and Recreational Facilities. RECOMMENDED MOTION: I move to adopt Resolution 5092 establishing a procedure for the official naming of parks, trails and recreational facilities. BACKGROUND: In the spring of 2019, the Parks Division was contacted by a citizen interested in changing the name of Valley Unit Park which is located south of Durston and in the middle of a block between N. Yellowstone Avenue and Meagher Avenue. Upon researching the process and criteria for renaming an existing park, staff found that a reference to an existing policy is made in the Private Funding Sources subsection 11.4 of the Parks, Recreation, Open Space and Trails Plan (PROST Plan); however, there is no public record of such a policy. Additionally, as noted in the PROST Plan, the City of Bozeman has not established any financial thresholds for naming rights within the majority of City Parks, Trails or Recreational Facilities. At the direction of the Parks and Recreation Director, staff has researched naming policies including criteria, process, and donation thresholds in various other cities and has prepared Resolution 5092 with staff’s recommended policy attached as Exhibit A: City of Bozeman Parks and Recreation Park Naming Policy (“Park Naming Policy” or “Policy”). The Recreation and Parks Advisory Board recommended approval of Resolution 5092 at their public meeting on February 13, 2020. Section A: Purpose In addition to the goals stated above to formally adopt procedures and financial thresholds for naming rights which will give clarity to staff, developers, the general public, and potential donors regarding the naming of parks, trails, and recreational facilities, the Policy has the goal of ensuring that these public facilities are easily identified and located, and given names consistent with the values and character of the area, neighborhood, or community served. 533 The Park Naming Policy does not alter the existing process for naming new parks dedicated with new subdivision and developments, it does outline the criteria for reviewing the names proposed. Section B: Policy Section B of the Park Naming Policy distinguishes between the official naming of parks, trails and recreational facilities including facilities within parks (such as a playgrounds, picnic shelters, or sports fields) and the creation of donor recognition programs within parks or facilities honoring smaller or in-kind donations: Requests for the official naming of smaller park features may be honored at the discretion of the Parks and Recreation Director and forwarded for review and adoption by the Recreation and Parks Advisory Board and Commission; however, it is preferred that these types of donations are honored with recognition plaques, markers or memorials designed and adopted along with or as modifications to an individual Park Master Plan. The process and guidelines for designing and adopting donor recognition programs is described in Section F: Signage. It is also important to note that currently, it is not typical for developers to name trails within or adjacent to new subdivisions and developments. Staff does not propose to change that in the short-term but has left the notion in Section B in anticipation of trail naming that may coincide with or follow a wayfinding plan in discussion with the Gallatin Valley Land Trust and intended to be explored during the upcoming Parks and Recreation planning process. Section C: Naming Procedure The Policy officially adopts procedures already being used (as described in the PROST Plan) for naming parks, trails and recreational facilities which is aligned with the policy for adopting Park Master Plans outside of the development review process. Furthermore, the Policy does not supersede previously established donor recognition or capital campaign programs such as those created for Story Mill Park or the Bozeman Sports Park. This is stated explicitly in Policy Section C.2.c. and in the Resolution text. Section D: Selection of Name – Criteria The naming criteria in Section D are meant to ensure that public facilities associated with Parks and Recreation are easily identified and located, and given names consistent with the values and character of the area, neighborhood, or the community served. The criteria allow names based on the following general categories. • Place-based features (rivers, peaks, schools or the common use of the area) • Cultural and historically recognized features or figures • The honoring of other individuals or organizations making substantial contributions Within the last category, it has been staff’s goal to ensure that while a high threshold is established for naming rights (set at 51% of park, trail, or facility acquisition, development or maintenance), there remains flexibility for naming based on an individual or organization meeting more than one of the financial or other criteria. As written in Section D.8.a., the policy allows the following exception to the financial contribution thresholds: 534 a. At the discretion of the Recreation and Parks Advisory Board and City Commission, donation thresholds may be adjusted when a combination of other criteria are met for an individual or organization; Section E: Renaming Procedure Section E outlines procedures for renaming but emphasizes that “A name selected for a park or recreation facility should be bestowed with the intention that it will be permanent, and changes should be strongly resisted.” Valley Unit Park is a good example of a park qualified for renaming if the neighborhood chooses to do so. Staff will be involved in ensuring that proper outreach and communication is conducted within the park’s service area. Section F: Signage The responsibility for purchasing, permitting and installing signage for a new park falls to the applicant or park developer; however, as stated below in “fiscal effects” the Parks and Recreation Department will provide financial assistance as it is available and will provide technical assistance and coordination. This section provides basic sideboards for the creation of individual donor recognition programs on a park by park basis. These features are considered “incidental” signs within the Unified Development Code and do not require a sign permit from Community Development. UNRESOLVED ISSUES: N/A ALTERNATIVES: As suggested by the commission. FISCAL EFFECTS: The cost of new signage is at the expense of the applicant or developer; however, the City Parks and Recreation Department may be a partner as funds are available. Attachments: Resolution 5092 Establishing a Policy for the Official Naming of Parks, Trails, and Recreational Facilities Existing Policies: City of Bozeman Donor Recognition Agreement with the Trust for Public Lands, Bozeman Sports Park Foundation Donor and Partner Naming Statement, Memorandum of Understanding between City of Bozeman and Gallatin Valley Land Trust Report compiled on: February 14, 2020 535 536 537 538 539 PARTNER AND DONOR RECOGNITION STATEMENT Page 1 of 7 Bozeman Sports Park Bozeman Sports Park Donor and Partner Recognition Statement The Bozeman Sports Park (“Sports Park”) is an is an 80-acre multi-use, field sports complex and community park located in north-western Bozeman and is designed to meet the current and future needs of the residents of Bozeman (“City”) and the greater Gallatin Valley. The Sports Park is being developed jointly by the Bozeman Sports Parks Foundation (“BSPF”) and the City of Bozeman (“City”). The Sports Park will be owned by the City and, as such, is subject to the rules, regulations, policies, and processes of the City. BSPF is an independent nonprofit organization that is exempt from taxation under Section 501(c)(3) of the Internal Revenue Code and is a publicly supported charity. BSPF seeks and secures private philanthropic support of the design, construction and operation of the Sports Park. BSPF has undertaken a fundraising campaign (“Campaign”), inclusive of providing professional services to manage said Campaign, to secure privately-raised funds to supplement the City’s trails, Open Space and Park bond monies. BSPF and the City (collectively, the “Parties”) have entered into an Agreement, dated February 23, 2015, that defines the public-private partnership between the City and BSPF and outlines the current and future responsibilities of each party. The Parties agree that Donor recognition at the Sports Park is intended to reflect the comprehensive and invested community input that has created the Sports Park. BSPF and the City will be positioned as the key partners in the Sports Park, with other financial supporters of the Sports Park receiving appropriate recognition as described in this Statement. This statement summarizes the guidelines and procedures that BSPF and the City have agreed to for recognizing donors at the Sports Park. 1. Recognition The following types of recognition shall be included in the Sports Park: • BSPF and the City – BSPF and the City shall be recognized for their roles as the co- lead developers of the Sports Park, including mention in appropriate print materials and on-site signage. BPSF’s logo or logotype will be included with the City’s logo on all appropriate recognition, information, and/or interpretation signage at the Sports Park. • Individual Recognition – Individuals and entities may be individually recognized on several key features within the Sports Park as set forth in Section 7 herein. • Joint Recognition – Donors whose contributions do not qualify for individual recognition level may be recognized in a joint recognition feature located within the Sports Park and consistent with the master plan. 540 PARTNER AND DONOR RECOGNITION STATEMENT Page 2 of 7 Bozeman Sports Park 2. Logos No corporate logos, brands, insignias, or direct advertising text may be used as part of any name association or naming opportunity feature at the Sports Park except for BSPF and the City as provided above. At the joint discretion of the City and BSPF, the financial or other support of non-corporate organizations and entities may be acknowledged with logos or logotype on select information and/or interpretive signs and associated materials at the Sports Park. 3. Accepting Naming Gifts All gifts solicited and received by BSPF for the Sports Park that are eligible for a naming opportunity at the Sports Park must meet the requirements of BSPF’s Gift Acceptance Policy, a copy of which is attached to this Statement (Attachment A) and hereby incorporated by this reference, as well as the provisions of this Statement. Any gift offered to and accepted by BPSF which qualifies for, and is explicitly identified as being made in anticipation of a naming opportunity must be memorialize in a written agreement signed by the donor and BSPF. 4. Changed Circumstances, Re-Naming, Removing Names Once named in recognition of a donor, features of the Sports Park will retain that name indefinitely unless and until such time as there is a substantial change in circumstances, such as the removal of the named feature from the Sports Park. In such cases, the donor will receive appropriate continued name recognition in connection with another comparable feature of the Sports Park, as jointly determined by BSPF and the City, in the spirit of the donor’s original gift. BSPF will make every reasonable effort to notify donors in these instances. BSPF and the City reserve the right to refuse and requests by a donor to change the name of or on a Sports Park feature once the name is in place. For any name change requests by a donor to be undertaken, the donor must pay all costs related to executing the requested name change. Naming opportunities shall be limited to the name of individuals or entities that exemplify the attributes of integrity and character consistent with the highest values of BSPF and the City. The City and BSPF may jointly agree to remove a donor’s or honoree’s name at any time if these values are not met. 5. Standards The form of donor recognition shall be of similar style, design, form and materials to those depicted in Attachment B, which are included as a general suggestion only and is not intended to be binding on the Parties. BSPF shall provide the City with original artwork and fabrication specifications for all donor recognition features for City approval. The standards for donor recognition for design, materials, placement, and installation shall be consistent with the Sports Park master plan and shall: (i) be consistent with other signage and the design of the Sports Park in general; (ii) complement the surroundings of the Sports Park and the design, prevailing purpose and use of the Sports Park, as well as community appeal; (iii) ensure that donor recognition signage is placed in a prominent location near the 541 PARTNER AND DONOR RECOGNITION STATEMENT Page 3 of 7 Bozeman Sports Park applicable structure or feature; (iv) and ensure that donor recognition features do not interfere with the use, enjoyment, or aesthetics of the Sports Park. Materials used in donor recognition features shall be of high quality, vandalism resistant, and able to withstand harsh environments. The selected name of any structure or feature shall appear in all officially-produced maps or representations of the Sports Park, in press releases, public announcements, or other publicity that refer to the applicable named structure or feature. The City will maintain all such signage and will replace or repair signage damaged or destroyed by vandalism or through natural causes such as floods, fires, or other weather-related damage. Donor recognition features shall be designed and installed along with the construction of the Sports Park and shall be paid for with funds being provided by BSPF for the design and construction of the Sports Park. All donor recognition features shall be the property of the City, and the maintenance, upkeep, and replacement of such features shall be the responsibility of the City. 6. Donor Recognition Features The following list represents the expected donor recognition features at the Sports Park. This list reflects only known features at the time of this Statement and is subject to change by mutual agreement of BSPF and the City. The Parties reserve the right to add additional features, or modify those offered, consistent with the master plan. • Sports Park • Entrance plaza • Concessions facility • Fields, Championship field • Playground • Parking area • Pathways • Picnic Pavilion/Shade Pavilion • Dog park • Boulder climbing area • Green spaces • Additional park features 7. Donor Recognition Levels Specific donor recognition features shall be available. Donors who make significant contributions to the project will be provided with donor recognition choices by BSPF according to the order in which gifts were received or pledged. 8. Application & Modification This Statement shall apply only to the Sports Park and is in no way intended to be, nor shall it be construed to be, controlling upon any other City-owned property, park, place or amenity. This Statement may be amended in whole or in part only through the written 542 PARTNER AND DONOR RECOGNITION STATEMENT Page 4 of 7 Bozeman Sports Park agreement of BSPF and the City. For all actions requiring City consent, approval or concurrence under this Statement, such consent, approval or concurrence may be given by the Director of the City of Bozeman Department of Parks and Recreation. By signing below, BSPF and the City acknowledge and confirm that this Statement reflects their joint understanding and agreement with regard to the handling of donor recognition of features at the Sports Park. BOZEMAN SPORTS PARKS FOUNDATION CITY OF BOZEMAN By: By: Title: Title: Date: Date: Approved as to form: City Attorney 543 PARTNER AND DONOR RECOGNITION STATEMENT Page 5 of 7 Bozeman Sports Park ATTACHMENT A Bozeman Sports Parks Foundation Gift Acceptance Policy (please see separate attachment) 544 PARTNER AND DONOR RECOGNITION STATEMENT Page 6 of 7 Bozeman Sports Park ATTACHMENT B Sample Standards Sample Field Signage Donor Recognition 545 PARTNER AND DONOR RECOGNITION STATEMENT Page 7 of 7 Bozeman Sports Park 546 547 548 549 5. Modification. Modifications within the scope of this MOU shall be made by mutual consent of the Parties, by the issuance of a written modification, signed and dated by each. 6. Termination. Either Party, in writing, may terminate their participation in this MOU, in whole or in part, at any time. 7. Liaisons. GVLT and City contacts are: GVLT Name: Address: Phone: Email: City Name: Address: Phone: Email: 8. Signatures. GVLT: rQ Kelly Pohl Associate Director, GVL T Kelly Pohl, Associate Director 212 S. Wallace, Suite 102, Bozeman, MT 59715 406-587-8404 kelly@gvIt.org Mitch Overton, Parks and Recreation Director 814 N. Bozeman St., Bozeman, MT 59715 406-582-3222 moverton@bozeman.net 5/15/2015 Date 3 550 Resolution 5092 - Page 1 COMMISSION RESOLUTION NO. 5092 A RESOLUTION OF THE CITY COMMISSION OF THE CITY OF BOZEMAN, MONTANA, WHEREAS, the Parks, Recreation, Open Space and Trails Plan (PROST Plan) refers to a park-naming policy that is not officially recorded; and WHEREAS, the PROST Plan suggests that financial thresholds could be established for the official naming of parks, trails and recreation facilities as a way to clarify and welcome private funding sources for such public facilities; and WHEREAS, the commission has adopted parks-specific capital campaigns for specific parks and fund-raising initiatives and this document does not supplant those existing agreements; and WHEREAS, Section 2.05.200 Bozeman Municipal Code (BMC) outlines and defines procedures for the Recreation and Parks Advisory Board to receive donations on behalf of the City for the improvement or maintenance of playgrounds, recreation centers or other recreational facilities; and WHEREAS, this Resolution does not apply to cash-in-lieu of parkland donations (CILP) required for new development as outlined in Section 38.420; and WHEREAS, the Bozeman Parks, Recreation, Open Space and Trails (PROST Plan) adopted by Resolution No 4087 recommends continuing to augment parkland by dedication, cash-in-lieu grants, land donations, and fundraising; and 551 Resolution 5092 - Page 2 NOW, THEREFORE, BE IT RESOLVED by the City Commission of the City of Bozeman, Montana, that: Section 1 The policy for the official naming of parks, trails and recreational facilities shall be as described in Exhibit A: City of Bozeman Parks and Recreation Park Naming Policy. Section 2 The Park Naming Policy shall be in full force and effect on ______________, 2020. 552 Resolution 5092 - Page 3 PASSED AND APPROVED by the City Commission of the City of Bozeman, Montana, at a regular session thereof held on the _____ day of ________, 2020. ___________________________________ CHRIS MEHL Mayor ATTEST: ________________________________________ MIKE MAAS Interim City Clerk APPROVED AS TO FORM: ___________________________________ GREG SULLIVAN City Attorney 553 This page is intentionally left blank 554 PARK NAMING POLICY FEBRUARY 2020 Resolution 5092: Exhibit A 555 1 A. - Purpose. The purpose of this policy is to establish a uniform procedure for the official naming of parks, trails, and recreational facilities to ensure that these public amenities are easily identified and located and given names that are consistent with the values and character of the area, neighborhood, or community served. B. - Policy. It is the policy of the City of Bozeman to name newly acquired or developed or unnamed public parks, trails, and recreational facilities based upon the procedures set forth in this chapter. A facility within a park (e.g. playground, picnic shelter, ball field, etc.) can be named separately from the park subject to the same criteria. Requests for the official naming of smaller park features may be honored at the discretion of the Parks and Recreation Director and forwarded for review and adoption by the Recreation and Parks Advisory Board and Commission; however, it is preferred that these types of donations are honored with recognition plaques, markers or memorials designed and adopted along with or as modifications to an individual Park Master Plan. C. - Naming Procedure. 1. Names may be nominated by: a. the Director of Parks & Recreation; b. the City Commission; c. Neighborhood Associations in the same locality as the park or facility; or d. Individuals or organizations, including Home Owners or Property Owners Associations. The proposed name shall be submitted to the Parks Planning and Development Manager in writing addressing the criteria in Section D of this policy and describing any public outreach that has occurred regarding the proposed name. The Bozeman Parks & Recreation Advisory Board (the "Board") will review the application based upon the criteria in Section D of this policy and forward a written recommendation to the commission as an action item on the Board's public meeting agenda. The City Commission shall make the final decision at a public meeting by adoption of a resolution. 2. Exceptions to this procedure: Section A: Purpose Section B: Policy Section C: Naming Procedure 556 2 a. Public parks dedicated with new subdivisions and developments, which can be named by the developer using the criteria in Section D as a guideline subject to Parks and Recreation Director approval and indicated on the final plat or plan; or b. Capital campaigns for the purpose of naming rights through donations, in which case the Board shall establish guidelines and rules as well as amounts for the capital campaign. The Board shall provide the City Commission with their written recommendation for the guidelines and rules. The City Commission shall make the final decision at a public meeting by adoption of a resolution; or c. Parks or facilities with existing capital campaigns, donor, or naming recognition policies such as Bozeman Sports Park and Story Mill Community Park. Similarly, the City’s Memorandum of Understanding with the Gallatin Valley Land Trust for memorial and honorary benches in City parkland is exempt from this procedure. D. Selection of Name – Criteria. It is the policy of the City to choose names for public parks and recreation facilities based upon one or more of the following criteria: 1. Neighborhood, geographic, or common usage identification; or 2. An adjoining subdivision, street, school, or natural feature (no park shall be given the same name as an existing school site or public facility, except where the sites abut one another); or 3. Natural or geological features; or 4. An outstanding feature of the facility; or 5. An historical figure, place, event or other instance of historical or cultural significance; or 6. An individual, family or organization that a. has made a significant land and/or monetary contribution (51% or more) to the particular park or recreational facility and the name has been stipulated as a condition of the donation; or b. has made a contribution to the park representing 51% or more of the land or facility development costs and the name has been stipulated as a condition of the donation; or c. has established a maintenance endowment of 51% or more of the projected maintenance cost for 20 years, and the name has been stipulated as a condition of the donation; or d. has performed extraordinary or outstanding public service for the good of the community, particularly in regard to parks, trails, and/or open space; or e. was an outstanding community leader who made significant civic contributions to the City and/or gave highly productive support to the Parks Department; or Section D: Selection of Name – Criteria 557 3 f. was an outstanding regional or statewide leader who contributed significantly to the promotion of parks and recreation and/or land conservation; and g. has no significant conflicts with the goals and priorities in the Parks, Recreation, Open Space and Trails Plan, the City of Bozeman Strategic Plan, or other City Proclamations. 7. Written documentation of approval by an individual(s) or organization to be honored, or in the case of a memorial for a deceased person the next of kin of the individual to be honored, is preferred. 8. Exceptions to the financial contribution thresholds in criteria 6.a-c.: a. At the discretion of the Recreation and Parks Advisory Board and City Commission, donation thresholds may be adjusted when a combination of other criteria are met for an individual or organization. b. New capital campaigns for the purpose of naming rights through donations, in which case the Board shall recommend guidelines and rules as well as amounts for the capital campaign. The Board shall provide the City Commission with their written recommendation for the guidelines and rules. The City Commission shall make the final decision at a public meeting by adoption of a resolution. c. Existing capital campaigns, donor recognition or naming policies for specific parks such as those established for the Bozeman Sports Park and Story Mill Community Park. Similarly, the City’s Memorandum of Understanding with the Gallatin Valley Land Trust for memorial and honorary benches in City parkland is exempt from the donation criteria established in this Section. d. It is generally not preferred that parks be named after living individuals. This may be allowed at the discretion of the Recreation and Parks Advisory Board and City Commission when a combination of other criteria or circumstances exist for the individual to be honored. 9. Names that duplicate or that are very similar to existing parks, trails, or other facilities in the City system shall not be considered in order to avoid confusion. E. Renaming Procedure. A name selected for a park or recreation facility should be bestowed with the intention that it will be permanent, and changes should be strongly resisted. Name changes shall be subject to the procedures set forth in this policy. Critical examination will be conducted to ensure that renaming the park will not diminish the original justification for the name or the prior contributors. Renaming will follow the same procedures as naming the park. Section E: Renaming Procedure 558 4 1. Only parks and facilities named for geographic location, outstanding feature or subdivision should be considered for renaming. Parks that have been named by deed restriction shall not be considered for renaming. 2. Parks and facilities named after individuals shall not be changed unless it is found that because of the individual’s character or actions, the continued use of their name would not be in the best interest of the community due to significant conflicts with the goals and priorities in the Parks, Recreation, Open Space and Trails Plan, the City of Bozeman Strategic Plan, or other City Proclamations. F. Signage. Following selection of a park name by the review authority for new developments, the applicant or developer will obtain a sign permit from the Community Development Department and identify the specific park with appropriate signage specifying the name. The signage will be designed according to the City Park Signage Specification Sheets. Until such time as a standard design is adopted for donor recognition features such as plaques, markers, memorials or other features, they will be designed on a park-by-park basis and adopted by resolution along with or as modifications to the individual Park Master Plan. Designs shall be complimentary to the City Park Signage Specifications, shall not permit corporate logos or logotype, and shall be of high quality, vandalism resistant materials that are able to withstand harsh environments. Section F: Signage 559