HomeMy WebLinkAbout20 W Main 1985 111iONTANA HISTORICAL AND
ARCHITECTURAL INVENTORY Site,
L-oal Description:___ _ CONTACT
Address. A Nest Main Street PHOTO
Ownership:Name: Montana Motor Suppl.y, Inc.
°nvale address: 20 Weft. Main St. , Box 580, Bozeman, MT 5971-5 RoIIN Fra<<aN
Historic Name: Michil;an Buil-din Lovelace Buildi g
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�1 Common Name:The Montana o nr Supply Building
r{ X eslimaled
Date of Construction: c. 1905 documented
Tp Architect: Unknown
Builder: Unknown
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Original Owner: E. Broox Martin -,-
OriginalUsenffic.es/Commercial
Present Use: Apartments/Commercial _
RESEARCH SOURCES: Note all records consulted to determine
dates of construction,original owners,builders,uses,etc.
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.11 ! Title Search: Tax Records:_
Bldg.Permit: Census Records
Sewer/Water: Sanborn Maps: X
Q I Q Directories: Newspapers: X
6Cc1� BA-�CocK
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PHYSICAL DESCRIPTION: Dasc^te r.-ess-t accaa•ance c` structure site. then contrast and compare that with its original :
-y oc: ' c-s a"e•a' c^s a-•d cla^,es in ma'eria's Discuss significant architectural features-
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20 W . Main
1985 revision
Matt Cohen , surveyor
Description : The Lovelace building is a 3-story , 5-bay , brick
commercial block with a symmetrical , cararra glass double store-
front . Windows , which are rectangular in the 2nd floor and
segmental arched in the 3rd , have keystones ( possibly lime-
stone ) . The latter have 6/ 1 sash while the former have 1/ 1
sash . The gold brick facade is framed by corner quoins ,
articulated in brick , and a tall , flush brick parapet of a non-
matching gold color , which bears the words : " Lovelace Building"
in chrome letters . The first floor , which accomodates a recessed
central entrance lined with red cararra glass , and two flanking
storefronts , also with recessed central entrances , displays
bands of light and dark cararra glass that frame the two store-
fronts . Non- contributing stucco covers the bottom edges of
the storefronts . Large , Art Deco letters above the east
storefront read : "Bungalow" , as do polychromatic tiles before
the door step . Hanging perpendicular to the top of the west
storefront is a neon sign in the shape of Montana that reads :
"Montana Motor Supply . " The red brick sides of the building
have stepped parapets .
20 W . Main
1985 revision
Matt Cohen , surveyor
Significance : The Lovelace Building , one of the few 3-story
commercial blocks in the district and a typical example of turn
of the century commercial design , is perhaps most significant
for its Fred Willson-designed , Art Deco style storefront - one
of only three storefronts of the period in the district . Both
occupants of the two street level stores have been there for
over 50 years , and are original to the storefront .
Built around 1905 by E . Broox Martin , the building was originally
named the " Michigan Building , " after Martin ' s native state .
Martin also built 33-43 E . Main , probably only slightly earlier ,
and, named it the " Martin Building . " Other buildings in the city
erected by Martin include his own residence at 1814 S . Willson
Ave . ( 1709 ) , The Evergreen Apartments at 317 W . Koch St. ( 1918) ,
and the Clark Apartments ( 1914) , Martin was a rancher as well
as entrepreneur , and in 1892 became the first president of the
Commercial National Bank ( 104 E . Main ) .
The original tenant in the east store of this building may
have been "The Bungalow" ice cream parlor , which still occupies
the space today as Bungalow Drug ( an ice cream parlor and
factory appear here on the Sanborn Map of 1912) . A c . 1908
photograph of the then-elaborate interior of the Bungalow is
inscribed : " The Bungalow - largest ice cream parlor in the west/
R. J . Roschie , Prop . " ( Burlingame , 1976 , p . 44) . In the early
20th century , the Bungalow was Bozeman ' s most popular con-
fectionary and ice cream parlor , and made its own candy and ice
cream . Here one could find such diverse treats as " Frozen
dainties , " waffles , " phosphates , " chocolate sundaes , and even
oysters , in season ( Bozeman Chronicle , March 30 , 1983 , p . 18) .
The storefront is today still crowned by the name , " Bungalow , "
in bold , silver and red Art Deco letters .
The western store has seen at least five occupants . In 1912 ,
according to the Sanborn Map , there was a cigar and tobacco
shop , and a billiard hall here . By 1918 , the J . N . McCracken
department store occupied this space (Weekly Courier ,August 21 ,
1918 , p . 6) . J . C . Penney bought out McCracken ' s in 1929 , and
located in the Fechter Hotel ( 128- 130 E . Main ) , until 1937 when
the chain moved into and remodeled 9 E . Main . By 1933 Farmers
Market Produce was in the former McCracken ' s space , which
Gardner Waite remembers well .
John Lovelace , head of Lovelace Realty , Inc . and at one time a
state Senator , bought the building in 1934 , and moved his
Montana Motor Supply Co . into the western store , next to the
Bungalow . That company , founded in Livingston in 1919 as the
Michelle Filling Stations , was expanded to Bozeman in 1925 as
the Lovelace Oil Co . ( later called the Lovelace Motor Supply
Co . ) , and located in a service station that formerly stood at
628 W . Main . In 1932 the parts business was separated from the
oil business , and for 2 years the former occupied a store on
Main St . The parts business was renamed "Montana Motor Supply , "
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since it had branch stores in Livingston , Helena and illon .
The present Montana-shaped neon sign for Montana Motor Supply ,
which hangs perpendicular from the storefront , may date to
that first auto parts store .
John Lovelace purchased the building in 1934 , moved the
Montana Motor Supply into it , and soon , if not immediately
thereafter hired Fred Willson to redesign the storefront . He
also had the original , ornamental parapet removed ( see attached
photograph , ) and replaced with a flush brick parapet bearing
the words : " Lovelace Building , " spelled out in chrome ,
t Art Deco letters . Lovelace also bought Martin ' s building
across the street , the "Martin Building , " around this time ,
which today bears similar letters in the parapet that spell
out the words : " Hawthorn Building , " his wife ' s maiden name .
One year after Lovelace bought the building , 1935 , Fred
Willson redesigned the Bungalow storefront for J . Bartlett ,
proprietor of the business by then . Four years later , he
presumably designed both the storefront of Montana Motor Supply ,
and the central entrance to the upper floors of the building ,
unifying these elements with the Bungalow storefront ( see
Willson Job List entries in bibliography) .
The storefront , which spans the first floor of the building ,
includes stripes of dark and light beige cararra glass on the
` exterior , and red within the recessed entry way . Three colors
of encaustic tile cover the doorstep to the Bungalow , with the
name of the establishment inlayed . Each window making up
the Bungalow storefront retains a c . 1935 transom deacl that
advertises such things to be found inside as " Fountain , "
" Films , " " Gifts , " " Candy" and " Lunch . "
In 1943 , Lovelace built an impressive auto machine shop
directly behind this building ( 19-21W . Babcock) in connection
with the motor supply business . ( See 19-21 W . Babcock ) .
According to Gardner C . Waite , since at least as early as the
1920 ' s , the upper floors of this and several other buildings on
Plain St . , were used as a rooming house . In 1948 , the upper
floors at this building became known as the West Hotel .
Bibliography
Bozeman Daily Chronicle , March 9 , 1929 ( 2-page ad for J . C .
Penney) .
Bozeman Daily Chronicle , October 28 , 1949 .
Gardner C . Waite , interview , 9/ 5/85 , 9/24/85
Mrs . Jack Lovelace , interview , 9/5/85
Weekly Courier , August 21 , 1918 , p . 6 ( ad for J . N . McCracken )
Sanborn Maps , 1904 , 1912 , 1927 .
Burlingame , 1976 , p . 44
Bozeman City Directories , 1927 , p . 181 ; 1933 , p . 64
Fred F . Willson Job List : 1935 , job # 3517 ; "Store Front -
Bungalow - J . Bartlett . "
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Bibliography_ cont ' d
1937 , job # 3718 - " Ceiling for Bungalow - Bartlett . "
1937 , job # 3719 = "Addition , Michigan Building , Lovelace . "
1939 , job # 3907 ; " Store Front Alt . - Michigan Block . "
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