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HomeMy WebLinkAboutJanuary - TBID-emailprime-incorporated.com DECEMBER 2017 FY18 UPDATE prime-incorporated.com HISTORICAL TRAFFIC OCT 1st - DEC 31st, 2017 OVERALL TRAFFIC 52% ORGANIC TRAFFIC 244% PROJECTED TRAFFIC prime-incorporated.com TRAFFIC & CONTACTS SOURCES ORGANIC REFERRAL SOCIAL EMAIL PAID SEARCH DIRECT DISPLAY JANUARY ‘17 TO JANUARY ’18 TRAFFIC CONTACTS prime-incorporated.com SOCIAL REPORT OCT- DEC 31ST FACEBOOK 93% FOLLOWERS: 48,507 IMPRESSIONS: 352K (DEC) TRAFFIC: 15,258 TWITTER 11,280% FOLLOWERS: 3,467 IMPRESSIONS: 275K (DEC) TRAFFIC: 14,566 INSTAGRAM FOLLOWERS: 4,561 #ONLYINBOZEMAN: 8,964 prime-incorporated.com SEARCH ENGINE MARKETING OCT - JAN 20TH TRAFFIC HIGHLIGHTS • MADDEN MEDIA: 7.91% CTR (INDUSTRY AVERAGE 2.18%) • MADDEN MEDIA: BOUNCE RATE AT 34% - PREVIOUS SITE WAS 69% • METRIC PPC: 2.88% • METRIC PPC: PAGES PER VISIT DECREASED WITH NEW SITE prime-incorporated.com ORGANIC TRAFFIC 242% KEYWORD TRACKING AREAS TO IMPROVE • bozeman lodging ^ 47 - #2 • stay in bozeman ^ 23 - #1 • bozeman hotels ^ 33+ - #18 Next focus is Restaurants/Dining prime-incorporated.com 153 BLOG RESULTS TOP BLOGS FOR DEC. 1. ICONIC BOZEMAN: BRIDGER BOWL (3,700) 2. 5 MYTHS ABOUT VISITING BOZEMAN (1,752) 3. BRIDGER BOWL: FAMILY FRIENDLY AND KID APPROVED (1,311) 4. WHERE TO RENT WINTER GEAR IN BOZEMAN (1,135) 5. BOZEMAN AIRPORT ANNOUCES MAJOR SKI SEASON EXPANSION (1,119) PAGE VIEWS: 30,147 VISITORS: 27,63525% VS. JULY 2017 YEAR END prime-incorporated.com TRAFFIC LOCATIONS ORGANIC 1. MONTANA 2. CALIFORNIA 3. TEXAS 4. UTAH 5. NEW YORK 6. WASHINGTON ALL TRAFFIC 1. CALIFORNIA 2. MONTANA 3. TEXAS 4. NEW YORK 5. FLORIDA 6. ILLINOIS prime-incorporated.com DEMOGRAPHICS 18-24 25-34 35-44 45-54 55-64 65+ SEARCHSOCIALDISPLAY EMAIL prime-incorporated.com EMAIL MARKETING STATS 2017 • 1,959 SUBSCRIBERS • 41,47 TOTAL CONTACTS prime-incorporated.com WINTER STATE CO/OP RESULTS DECEMBER WEBSITE IMPRESSIONS CLICKS CTR SOJERN 954,394 1,118 0.12% TRIP ADVISOR 308,582 402 0.133% ON THE SNOW 1,016,349 3,920 0.406% NAT GEO (DISP) 1,779,899 4,247 0.226% NAT GEO (VID) 20,148 593 2.94% prime-incorporated.com JANUARY PREVIEW 46,600 641 prime-incorporated.com VIDEO/PHOTO SHOOT PREVIEW