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HomeMy WebLinkAbout17- Professional Services Agreement - PRIME Incorporated - Midtown MarketingScope of Services OVERVIEW We'll need to start our collaboration with an initial strategy meeting and review,so we are all on the same page from the onset.We want to ensure that all the details are taken care initially,budgets are approved,workflows are established and communication channels are determined.We really feel that having all this done before sitting down and getting on with the creative is essential to a great experience for all of us,and in the end,results in on-time,on- budget,super creative projects.We know you're the expert as what you do,and we want to combine that expertise and knowledge with ours. Two experts on one project equals a win for all! 1. STRATEGY, RESEARCH AND PROJECT MANAGEMENT. We'll collaboratively create a deliverable calendar that we all agree on.This holds us all up to deadlines and leads to a smoothly run project.As we work through the aspects of the project,we'll look at all the team members that need to be responsible for getting things done,on your team and Team PRIME.We start every project with an extensive research phase.We want to ensure that the products we are putting out are engaging,unique and focused on your target demographic.Our research allows us to see what else is "out there"as well as some best practices that may come into play for your specific needs. 2. BRAND AND LOGO DEVELOPMENT. Branding is about the promise of a distinct,memorable experience.It's about creating an expectation and delivering it consistently every time anyone comes into contact with your brand whether it's the way you answer the phone,how your website functions,your customer service process,how your office looks or how your product/service performs. It's how you make your customers feel about themselves and their decisions when they are interacting with your brand. It's why you shop at store A vs. store B even if the price or product might not be that much different. Developing a strong,authentic brand and delivering it consistently is the foundation upon which every successful business is built.PRIME is here to help.We'll help uncover what makes you special,differentiates you from the competition and defines who you are and what you want to be,and what your target audience wants you to be.We'll work with you to create a brand that will be essential to consistently delivering the right message. 1.Logo development -We'll research and develop 3-5 initial ideas for review.The great thing with us is that we don't have design revision limitations. We want you to be completely happy with you logo. 2.Refinement -We'll next take the time to make revisions based off our review.We'll continue this back and forth until we're all happy with the final logo. 3.Delivery - We'll provide you with the final digital version of the logo, in the file types that you need. 3. COLLATERAL MATERIALS 1.4 x 8 construction and new project signs.PRIME will design,and then coordinate production with the Wrap Agency for printing and laminating to dibond panels.PRIME will also facilitate the building of the frames.Prime is not responsible for the production costs associated with the signs including the dibond or similar material, printed graphics and frame materials. 4. WEBSITE DEVELOPMENT Each website that we build is unique because each business is unique and presents a different set of challenges.We pride ourselves our ability to be nimble and adapt our design and functionality to each client.Below is a standard list of functionality and features we include with the majority of our websites. •Custom built content management system for each site with page builder functionality •Scalable and flexible publishing tools that allows to create rich content throughout the site •Responsive Design that will work on all mobile and desktop devices •Search Engine Optimization friendly code out of the box •No need for image manipulation before uploading, the system does it for you •Easy to use editing that involves no programming knowledge •No templates...everything is custom from the ground up WEBSITE BUILD PROCESS: 1.Strategy meeting to establish goals of the website 2.Wireframe design to determine the navigation, flow and user experience 3.Design -This is where we include all the text,images,videos,etc.that make up the look and feel of the site. We'll work with you on a review/refine process until the site looks how you want it to! 4.Build -We'll code the site on a test server,giving you access to see the progress and test the site along the way. 5.Deploy - We'll need some information from you (DNS, hosting and some other technical stuff we'll figure out) 6.Test and Teach -Because we build our sites on content management systems,we need to teach those that are going to be involved in the upkeep of the site how to edit it.We'll provide that training to you in-person or via Skype. 7.30 day guarantee -If you find some small issues with the site,we'll fix them for you without charge for the first thirty days.This doesn't include major revisions such as layout changes or navigation issues.We'll determine the scope of work,and let you know ahead of time if we need to quote out additional revisions before any work is started. 5.PHOTOGRAPHY PRIMEwillworkwiththecityindeterminingtheinitialneedsforphotographytosupportthelogodesign,signdesign and website development. PRIME will be responsible for either shooting or obtaining suitable photography for the initial aspects of the project, with the knowledge that at some point, any or all of the photography will be replaced by contracted, professional photography.